Discurso e texto: marcas ideológicas, conceitos e relações

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1. Concepts of text and discourse
2. Ideology in texts

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Discurso e texto: marcas ideológicas, conceitos e relações

  1. 1. Compreensão e Produção de Textos Professor: Fabio Nunes Aula 1: Discurso e texto: marcas ideológicas, conceitos e relações
  2. 2. Content 1. Concepts of text and discourse 2. Ideology in texts
  3. 3. #1 Concepts of text and discourse
  4. 4. 1. Concepts of text and discourse
  5. 5. 1. Concepts of text and discourse
  6. 6. 1. Concepts of text and discourse ? Who is this “WE” in each text?
  7. 7. Initial Concepts  Each person is a social agent in a network of social relations that happen in specific places in a cultural society.  Each society is formed by a set of institutions, which have their own practices, values, meanings, prohibitions and permissions.  These practices, values and meanings are articulated through language. 1. Concepts of text and discourse
  8. 8. Discourse  Discourse is the set of statements that, articulated through language, express the values and meanings of the different institutions (religious, political, advertising, educational, etc..). 1. Concepts of text and discourse
  9. 9. Text  Text is the verbal, nonverbal or syncretic embodiment in which the discourse is manifested. 1. Concepts of text and discourse
  10. 10. Properties of discourse  It is established within a social activity (family, commerce, school, law, marketing, news, etc.)  It is interactive and dialogical, since it is co- participative and linked to other discourses.  Involves subjects with specific roles/social conditions (doctor/patient; father/son; husband/wife; boss/employee; salesperson/customer, etc.) 1. Concepts of text and discourse
  11. 11. Properties of discourse  It is historically and social-culturally located (it happens in a specific context).  It is regulated by norms of social behavior.  It is oriented to the achievement of a goal. 1. Concepts of text and discourse
  12. 12. Properties of text  Materializes a discursive production.  It is legitimated in a located enunciative context.  It has an author.  It works as a “map” for the construction and exchange of meanings. 1. Concepts of text and discourse
  13. 13. Properties of text  It presents a formal layout.  It happens through one or more language modes.  It is carried by a media support.  Demonstrates relation with other texts. 1. Concepts of text and discourse
  14. 14. Text vs Discourse While the text is a physical entity, the linguistic, imagetic or syncretic production of one or more individuals, the discourse is the set of principles, values and meanings “behind” the text. 1. Concepts of text and discourse
  15. 15. Text vs Discourse The discourse organizes the text and establishes its format, which topics, objects or processes it will discuss and how. Texts created in the discourse of church, political parties, industry, science or school will be different. 1. Concepts of text and discourse
  16. 16. Activity 1 Look at each of the following texts and discuss: 1. What kind of text is it? 2. What is the media support? 3. What is the institution/social group? 4. What is the message/purpose of the text? 5. How did you find the answers? 1. Concepts of text and discourse
  17. 17. #2 Ideology in texts
  18. 18. Ideology  Ideology is a system of interdependent ideas (beliefs, traditions, principles and myths), supported by a social group of any kind, which reflect, rationalize and defend their own interests and institutional commitments: moral, religious, political or economic. 2. Ideology in texts
  19. 19. Ideology and power  The language, as an instrument of human communication, is at the service of the power that settles into our relationships and all consequences arising from such power. 2. Ideology in texts
  20. 20. Ideology and text  The text, as a discursive activity, presents various ideological marks. Identifying these marks gives the reader a critical instrument. 2. Ideology in texts
  21. 21. Power relations  In social relations, the one who has power is the one who best articulates the word to ensure that power.  It occurs in all types of relationships, from marriage and family to the policies worldwide. When the discourse of the dominant loses power, the power relation becomes fragile. 2. Ideology in texts
  22. 22. Language as discourse  It is place of conflict, ideological confrontation, and can not be studied outside of society, since the processes that constitute it are historical and social. 2. Ideology in texts
  23. 23. Language as discourse  Every discourse is invested with ideology, i.e., specific ways of conceiving reality.  Every discourse is also a reflection of a certain hegemony, i.e., the exercise of power and domination of some over others. 2. Ideology in texts
  24. 24. Activity 2 Look at each of the following texts and discuss: 1. What kind of text is it? 2. What is the institution/social group? 3. What is the ideology? 4. How did you find the answers? 2. Ideology in texts
  25. 25. Activity 3 Choose a text for next class and present to the class, discussing: 1. The kind of text; 2. The institution/social group; 3. The ideology. 2. Ideology in texts
  26. 26. Sources • MEURER, J. Aspectos do processo de produção de textos escritos. In: Trabalhos em Linguística Aplicada. Campinas, Jan/Jun, 1993, p. 37-48. • GUIMARÃES, A. O conceito de Ideologia. Disponível em: http://descomplica.com.br/redacao/as-marcas- ideologicas-no-texto/o-conceito-de-ideologia. Acesso em Julho de 2014.

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