Trendreport
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Trendreport Presentation Transcript

  • 1. TRENDREPORT 03/16/10 BY FABIOLA EINHORNHOW WE ARE HEADING TOWARDSPURPOSELESS COMMUNICATION(BOO TO SOCIAL MEDIA)
  • 2. TRENDREPORT 03/16/10 BY FABIOLA EINHORNWHY IS KNITTING SO POPULAR?“For some years now, one staple of futurological speculation has been the quest for authenticity in what seems like ananonymous and artificial world. Witness, for example, the young fashionistas who self-consciously reclaim dreary leisureactivities - everything from bingo to choir practice, from quiz nights to knitting - that would have bored even theirparents rigid”¹.www.netgranny.ch¹http://trendwatching.com/about/inmedia/articles/2007_the_shape_of_things_to_come.html
  • 3. TRENDREPORT 03/16/10 BY FABIOLA EINHORNTHE ROOTSABUNDANCE“In an age of abundance, with a reduced need for non-stop securing of the basics, and physical goods so plentiful(and/or ecologically harmful) that the status derived from them is sometimes close to nil, only consumption of theexperience* and thus the now, the thrill, remains. In fact, many ‘fixed’ items run the risk of becoming synonymous withboredom, hassle (Maintenance! Theft! Going out of style! Repairs!), eco-unfriendliness, and sinking a large part of one’sbudget into one object (which impedes spending on multiple experiences).* Trends are never ‘or’, theyre always ‘and’.There is, of course, always a need for roots, for non-transient relationships, for shelter. People, consumers, still need abase, and still need to be sure the basics are at least available at all times . Owning does imply a certain level ofsecurity, something that others can’t just take away from you”².²http://www.trendwatching.com/trends/nowism/
  • 4. TRENDREPORT 03/16/10 BY FABIOLA EINHORNTHE ROOTS“IS GOOGLE MAKING US STUPID?”“It is clear that users are not reading online in the traditional sense; indeed there are signs that new forms of “reading”are emerging as users “power browse” horizontally through titles, contents pages and abstracts going for quick wins. Italmost seems that they go online to avoid reading in the traditional sense”³.³http://www.theatlantic.com/magazine/archive/2008/07/is-google-making-us-stupid/6868/
  • 5. TRENDREPORT 03/16/10 BY FABIOLA EINHORNTHE ROOTS“CHILDREN OF THE SCREEN ARE LOSING THEIR IDENTITY”“This lack of reality in a childs life has a major effect on the formation of identity. There is a concern that intellectualactivities are becoming obsolete in favor of "a quick laugh, a rush of adrenaline, and the immediacy of the next sensorykick." Greenfield speculates that the simplistic sensory sensations of the screen experience may be diminishing societyssense of reasoning⁴”.⁴http://behavioural-psychology.suite101.com/article.cfm/children_of_the_screen_are_losing_their_identity
  • 6. TRENDREPORT 03/16/10 BY FABIOLA EINHORNTHE PROOF POINTS IN SOCIALMEDIA NETWORKINGFROM PHONE CALLS TO TEXTING-A few years ago, we all went from talking to texting.ARTICLES ARE GETTING MORE COMPRESSED-News articles are getting shorter and shorter.ADVERTISING IS MORE DIRECT-Since the scene is so cluttered, the only way to grab your attentionis to communicate a strong message in no more than two seconds.MULTIPLE FACEBOOK ACCOUNTS-Social media is requiring us to create multiple online profiles for different purposes.FACTS ARE LOOSING IMPORTANCE-Since everybody has access to the internet and all this information.
  • 7. TRENDREPORT 03/16/10 BY FABIOLA EINHORNTHE PROOF POINTS IN SOCIALMEDIA NETWORKINGWE ARE SERVING TECHNOLOGY INSTEAD OF THECHNOLOGY SERVING US.COMMUNICATION HAS BEEN STRIPPED DOWN TO ITS BARE MINIMUM.IT’S ALL ABOUT QUICK FACT-BASED MESSAGING.
  • 8. TRENDREPORT 03/16/10BY FABIOLA EINHORN SHIFT IN FOCUS FACTS -> EMOTION
  • 9. TRENDREPORT 03/16/10 BY FABIOLA EINHORNPURPOSELESS COMMUNICATION“We know that messaging technologies(IM, SMS) have been used extensively forpurposeless communication, just for the sense of beingin touch with other people. For example, the exchangeof ‘goodnight’ text messages creates connectedness [21].Similarly, Nardi and Whittaker [13] report that people intheir study of IM use in the workplace found value insimply knowing who else was ‘around’ as they checkedtheir buddy list, without necessarily wanting to interactwith buddies. These examples show that a sense ofpresence can be communicated in symbolic ways, via thedisplay of meaningful state information (e.g. availability,activity, location, identity etc)”⁵.⁵http://portal.acm.org/citation.cfm?id=1176934.1176940
  • 10. TRENDREPORT 03/16/10 BY FABIOLA EINHORNPURPOSELESS COMMUNICATIONINSTEAD OF FOCUSING SO MUCH ON THE WRITTEN AND SPOKEN CONTENT, WHICH FEELS “ARTIFICIAL” ANYWAY, WEWILL START SEEKING THAT PROFOUND EXPERIENCE IN COMMUNICATION, WHERE WHAT IS FOCUSED ON IS THEOBSERVATION OF ORDINARY TASKS.IN OTHER WORDS: WE LONG FOR THE AUTHENTIC BASIC COMMUNICATION.
  • 11. TRENDREPORT 03/16/10 BY FABIOLA EINHORNPURPOSELESS COMMUNICATIONTHE FUTURE MIGHT HOLD:-Landscape screens in our living room where we would tune in to our friends and see what they are doing.The difference would be that the communication would be “passive” instead of “active”.-An app where you would be able to “tune in to peoples’ environments” and listen to their everyday lives like you wouldlisten to a radio station.
  • 12. TRENDREPORT 03/16/10 BY FABIOLA EINHORNAND THAT’S WHY KNITTINGIS SO POPULAR.http://www.boingboing.net/2010/03/17/future-of-publishing.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+boingboing%2FiBag+%28Boing+Boing%29