Workshop MediaED lab
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Workshop MediaED lab

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In the training course 'Media Education Lab', held in Latvia, May 2012, the trainees shared experiences and thoughts under the subject of the citizens' engagement in the media, especially related to ...

In the training course 'Media Education Lab', held in Latvia, May 2012, the trainees shared experiences and thoughts under the subject of the citizens' engagement in the media, especially related to the participation of the audiences in the journalistic productions.

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Workshop MediaED lab Workshop MediaED lab Presentation Transcript

  • The Publics in Reception:citizens’ participation in the media Fábio Ribeiro Communication & Society Research Centre University of Minho (Braga – Portugal) MediaED Lab Training course 7-16 May 2012 | Riga, Bernati, Latvia
  • Introduction Citizens’ participation? Media? What are we talking about exactly?
  • Some fields of study Public opinion programmes in TV and radio Online comment box in newspapers’ website Letter-to-the-editor
  • Getting to knowsome cases Fórum TSF - TSF Banda Ampla – TV3 [Spain]
  • Making the room, a publicopinion programme Today’s topic Is important that people participate in media? How media should motivate them to engage?
  • Making the room, a publicopinion programme 3,2,1....On Air!
  • Theoretical approaches toparticipation Your key words to define the concept of ‘participation’
  • Theoretical approaches toparticipationAn adaption of the citizen: «a set of a determined group of roles given by thecontext and the requirements of a participative format hold by one mediainstitution» Espen Yterberg (2004: 678)Connection with the digital: «new group of feedback opportunities, fosteredby the digital era» (2008: 106)As a flow: «it represents not only an element of social organization, but alsoprocesses which dominate our economic, political and symbolical life»Castells (2005: 436)A motivation output: «participation is a symbol of someone’s motivation todevelop its own inclusive concept of citizenship» Kiwan, (2007: 228)
  • Theoretical approaches toparticipationRedistribution of power: «including citizens absent from the political andeconomical decision making processes, so that they can be considered infuture resolutions» (1969: 216).A democratic behaviour: «one of the most intents to overcome thecontradictions between citizens’ civic engagement and political system such asdemocracy» Barbrook (cit. por Hamilton, 2003: 297)A affair technique: media only ask for citizens’ contribution when theyabsolutely need it. Random strategy which gives audiences the supremeillusion of being part of civil and media society. Rosa Alfaro Moreno (2006)
  • Roots of participation The public forums and debates in ancient Greece: the archaeology of citizens’ engagement? Since the Homeric period (XII – VIII b. C.), the king used to organize an assembly to understand what kind of opinions were mentioned by the citizens. All the subjects were related to the daily life in Athens.
  • Citizenship and participation? Participating means a specific bounding to civil society? Or do people simple participate on their own? Are we steeping up a ladder from being passive to active?
  • Measuring media willingnessto let people talk One critical about the role Other one, who phrasing of media, who does not the active role of media, as open people to talk in their a source of citizens’ formats speech
  • Measuring media willingnessto let people talk Critical Supporting media Cefai & Pasquier (2003): Mendes (2004): media are practical there is no such thing as a institutions of our identity; strong and engaged public; Rosalia Winocur (2003): a growing Todd Gitlin (2002): media relationship, between media and just send in images on an citizens and becoming more endless spinning basis. interesting as media often bring to public space those questions raised by their audiences.
  • Participation a key to medialiteracy? Participate as a way of expression, release tension, show (dis)agreement; how are media motivate to participate? Just through social media?; More than watch and learn: building a comfortable common space; Participate means active control towards media/ watchdog journalism; recent case in Spain, with SPORT newspaper.
  • Participation a key to medialiteracy?
  • Participation a key to medialiteracy?
  • Have your say: formats ofpublic expression in mediaof your countries Latvia Czech Republic Slovakia France Romania Slovenia Italy Bulgaria Portugal Spain Greece
  • Experiences contacting the audiences
  • Citizens’ participation media in television:the case of Banda Ampla Getting to know Banda Ampla
  • Citizens’ participation media in television:the case of Banda Ampla Interactive formats with audiences
  • Citizens’ participation in television: thecase of Banda Ampla Getting to know social representations and participative routines Gender Age 29 | 22 How often do you watch TV? 39 of 51 watch TV every day. How often do you watch Banda Ampla? Nearly half of the inquiriees rarely watches: 20 Low number of participants who watch everytime: 5
  • Citizens’ participation in television: thecase of Banda Ampla Getting to know social representations and participative routines How often do you participate outside the studio? 45 of 51 have never participated before Just 2 have participated: one once in a month, the other twice or more montly Through which platform? Email and Banda Ampla’s Facebook page Why? Both argued it is a fast and direct medium for interact with the programme.
  • Citizens’ participation in television: thecase of Banda Ampla Getting to know social representations and participative routines Obstacles towards public intervention in audience discussion programmes: What can explain an eventual lack of participants in these formats?
  • Citizens’ participation in television: thecase of Banda Ampla Getting to know social representations and participative routines Obstacles towards public intervention in audience discussion programmes: What can explain an eventual lack of participants in these formats? Note: [two alternative chosen]
  • Citizens’ participation in television: thecase of Banda Ampla Getting to know social representations and participative routines Motivations towards participation live in studio What can explain the desire to participate of the public
  • Citizens’ participation in television: thecase of Banda Ampla Getting to know social representations and participative routines Motivations towards participation live in studio What can explain the desire to participate of the public Note: [two alternative chosen]
  • Citizens’ participation in television: thecase of Banda Ampla Getting to know social representations and participative routines Do you participate in other similiar programmes?
  • Citizens’ participation in television: thecase of Banda Ampla Getting to know social representations and participative routines Are public opinion programmes fundamental so that television continues to be a relevant and important media? All of them have agreed. How come?
  • Citizens’ participation in television: thecase of Banda Ampla Getting to know social representations and participative routines Could television be somehow different in the absence of these programmes? Is it fundamental for the public and other media to keep counting with citizens’ participation in this scope?
  • Final remarks Participation became a common genre in audiovisual and online media, due to: New technologies of interaction Participation is not that expensive when compared with some other programs Participation confirms the post-modernist thesis according to which people want to ‘make part of’ (‘tribal time’ in Maffesoli’s expression)
  • Final remarks However… Participation without any concrete objective may develop risk of hollow and nonsense interventions How to improve participation standards? How to take advantages of participatory tools to really get people involved in public affairs?