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My Label is a social music discovery game where users create a record label, add songs of news talents to compete for success and engage with artists
Players use points to add songs and talents to their labels, which are gained in return according to the song’s audience.
The prize “Hit of the Month” is given every month for one of the 10 most popular songs among game players, decided by the jury.
The winner artist gets an audio and video production in a real studio and digital distribution. The project was created by Intentio, which partnered with FOX– MySpace Latin America to seek sponsorship and embed the MySpace music player.