The “Popolo viola”. Networked Publics
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The “Popolo viola”. Networked Publics

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presented during the 11th Annual Conference of the Association of Internet Researchers (AoIR) "Internet Research 11.0: Sustainability, Participation, Action" (Gothenburg, Sweden, October 21-23, 2010)

presented during the 11th Annual Conference of the Association of Internet Researchers (AoIR) "Internet Research 11.0: Sustainability, Participation, Action" (Gothenburg, Sweden, October 21-23, 2010)

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The “Popolo viola”. Networked Publics The “Popolo viola”. Networked Publics Presentation Transcript

  • The “Popolo viola”. Networked Publics and civic engagement in Italy on social media
    Giovanni [.] Boccia Artieri [@uniurb.it]
    Fabio [.] Giglietto [@uniurb.it]
    Mario [.] Orefice [@uniurb.it]
    LaRiCA/Department of CommunicationStudiesUniversità di Urbino Carlo Bo
  • Networked publics and the new public sphere(s)
    1
  • Networked public(s) culture
    View slide
  • connected public spheres
    public sphere
    A newstructuraltransoformation of the Public Sphere
    View slide
  • Shiftof the “sense” of position on communication
    Individuals feel they’re not the object (as audience, user, elector, etc.) of a conversation anymore, but they could be the subject of it.
  • Media participation, civicness AND POLITICAL ENGAGEMENT
    2
  • (Bennett 2008)
    Shift of the civicnessparadigm
    DutifulCitizenship (DC)
    Self-Actualizing Citizenship (SAC)
    • obligation to participate in government centered activities;
    • voting is the core democratic act;
    • information by following mass media;
    • joins civil society organizations and/or expresses interests through parties
    • diminished sense of government obligation -higher sense of individual purpose;
    • voting is less meaningful than other, more personally defined acts such as consumerism, community volunteering, or transnational activism;
    • mistrust of media and politicians is reinforced by negative mass media environment;
    • favors loose networks of community action often established or sustained through friendships and peer relations and thin social ties maintained by interactive information technologies.
  • Mediatedcivicness
    participatory culture: focus on participation means new emphasis on the ways people act upon media content (Jenkins 2006)
    participatorypolitics: anchored in non-hierarchical and informal networks, eschew traditional political intermediaries as campaigns, parties, and interest groups (Zukin 2006)
  • Knowledge and participation
    (Feezellet al, 2009)
    Political engagement
  • The raise of “PoPolo Viola”. Brief history and media ecology
    3
  • Brief history of the movement
  • Italiannewspapers front pages
    6th ofDecember 2009, the dayafter the no-B day
  • Brief history of the movement
  • Italiannewspapers front pages
    14th of March 2010, rally against «decreto salva liste»
  • Brief history of the movement
  • Italiannewspapers front pages
    3rd of October 2010, the day after the «no-B day 2»
  • Before the «no-B day»
    V-Day
    V2-Day
  • Italiannewspapers front pages
    (Pepe & Di Gennaro 2009)
    9th of September 2007, the day after the «v-day»
  • “(…)I ragazzi del movimento del 5 dicembre appartengono a un’altra storia, nuova, non classificabile secondo le vecchie categorie della politica e fatta di un’energia formidabile. Qualcosa che è al tempo stesso pre-politico e post-politico e che è al suo stato nascente. Chi saprà darle una traduzione soddisfacente avrà, probabilmente, l’egemonia politica del paese nei prossimi anni.(…)”
    Antonio Padellaro
    “MicroMega” del 31/12/2009
  • “Popolo Viola” web ecology
    4
  • Website link analysis
    IssueCrawler + Gephi
  • Prime rappresentazioni mainstream
    Analisi dei cinque quotidiani più diffusi a livello nazionale
    (fonte: rapporto “Audipress 2009”)
     
    Repubblica
    Corriere della Sera
    La Stampa
    IlSole24ore
    Il Messaggero
      
    21 ARTICOLI (21 NOV - 8 DIC 2009)
  • “Popolo Viola” on Facebook
    5
  • Retrieved on March 30, 2009 (using the keyword “Popolo viola” on Facebookinternalsearchengine)
    Purplegroups and pages on Facebook
  • Groupssegmentation by size
  • *representative for size type and geographic location
    Qualitative analysis
    Based on a random sample of 40 groups*;
    Content analysis of wall posts, photos, videos, discussion board and group descriptions;
    Comparison of two periods of time “No B-day” [19/11-8/12 2009] and a random selected “non active two weeks” [26/04-09/06 2010];
    Development and test of a model aimed to analyze new forms of political movements.
  • The Political-activism/Shaped-information (P.A.S.I.) model
    6
  • organization
    Political-activism axis
    Shaped-information axis
    affiliation
    action
    representation
    The P.A.S.I. model (1/2)
  • affiliation/action
  • organization/representation
  • organization
    affiliation
    action
    representation
    P.A.S.I. model (2/2)
  • Groups and pages self description
  • Active vs non active weeks comparison
  • Groups by size
  • Adesione:
    Organizzazione:
    Azione:
  • Conclusions and future works
    A truly web based movement;
    Self-representation as a key factor;
    Facebook as a political platform;
    Social media as a trace of the evolution of a phenomenon;
    Testing the model on different political movements.