The “Popolo viola”. Networked Publics and civic engagement in Italy on social media<br />Giovanni [.] Boccia Artieri [@uni...
Networked publics and the new public sphere(s)<br />1<br />
Networked public(s) culture<br />
connected public spheres<br />public sphere<br />A newstructuraltransoformation of the Public Sphere<br />
Shiftof the “sense” of position on communication<br />Individuals feel they’re not the object (as audience, user,  elector...
Media participation, civicness AND POLITICAL ENGAGEMENT<br />2<br />
(Bennett 2008)<br />Shift of the civicnessparadigm<br />DutifulCitizenship (DC)<br />Self-Actualizing Citizenship (SAC)<br...
voting is the core democratic act;
information by following mass media;
joins civil society organizations and/or expresses interests through parties
diminished sense of government obligation -higher sense of individual purpose;
voting is less meaningful than other, more personally defined acts such as  consumerism, community volunteering, or transn...
mistrust of media and politicians is reinforced by negative mass media environment;
favors loose networks of community action often established or sustained through friendships and peer relations and thin s...
Knowledge and participation<br />(Feezellet al, 2009)<br />Political engagement<br />
The raise of “PoPolo Viola”. Brief history and media ecology<br />3<br />
Brief history of the movement<br />
Italiannewspapers front pages<br />6th ofDecember 2009, the dayafter the no-B day<br />
Brief history of the movement<br />
Italiannewspapers front pages<br />14th of March 2010, rally against «decreto salva liste»<br />
Brief history of the movement<br />
Italiannewspapers front pages<br />3rd of October 2010, the day after the «no-B day 2»<br />
Before the «no-B day»<br />V-Day<br />V2-Day<br />
Italiannewspapers front pages<br />(Pepe & Di Gennaro 2009)<br />9th of September 2007, the day after the «v-day»<br />
“(…)I ragazzi del movimento del 5 dicembre appartengono a un’altra storia, nuova, non classificabile secondo le vecchie ca...
“Popolo Viola” web ecology<br />4<br />
Website link analysis<br />IssueCrawler + Gephi<br />
Prime rappresentazioni mainstream<br />Analisi dei cinque quotidiani più diffusi a livello nazionale<br />(fonte: rapporto...
“Popolo Viola” on Facebook<br />5<br />
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The “Popolo viola”. Networked Publics

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presented during the 11th Annual Conference of the Association of Internet Researchers (AoIR) "Internet Research 11.0: Sustainability, Participation, Action" (Gothenburg, Sweden, October 21-23, 2010)

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The “Popolo viola”. Networked Publics

  1. 1. The “Popolo viola”. Networked Publics and civic engagement in Italy on social media<br />Giovanni [.] Boccia Artieri [@uniurb.it]<br />Fabio [.] Giglietto [@uniurb.it]<br />Mario [.] Orefice [@uniurb.it]<br />LaRiCA/Department of CommunicationStudiesUniversità di Urbino Carlo Bo<br />
  2. 2. Networked publics and the new public sphere(s)<br />1<br />
  3. 3. Networked public(s) culture<br />
  4. 4. connected public spheres<br />public sphere<br />A newstructuraltransoformation of the Public Sphere<br />
  5. 5. Shiftof the “sense” of position on communication<br />Individuals feel they’re not the object (as audience, user, elector, etc.) of a conversation anymore, but they could be the subject of it. <br />
  6. 6. Media participation, civicness AND POLITICAL ENGAGEMENT<br />2<br />
  7. 7. (Bennett 2008)<br />Shift of the civicnessparadigm<br />DutifulCitizenship (DC)<br />Self-Actualizing Citizenship (SAC)<br /><ul><li>obligation to participate in government centered activities;
  8. 8. voting is the core democratic act;
  9. 9. information by following mass media;
  10. 10. joins civil society organizations and/or expresses interests through parties
  11. 11. diminished sense of government obligation -higher sense of individual purpose;
  12. 12. voting is less meaningful than other, more personally defined acts such as consumerism, community volunteering, or transnational activism;
  13. 13. mistrust of media and politicians is reinforced by negative mass media environment;
  14. 14. favors loose networks of community action often established or sustained through friendships and peer relations and thin social ties maintained by interactive information technologies. </li></li></ul><li>Mediatedcivicness<br />participatory culture: focus on participation means new emphasis on the ways people act upon media content (Jenkins 2006)<br />participatorypolitics: anchored in non-hierarchical and informal networks, eschew traditional political intermediaries as campaigns, parties, and interest groups (Zukin 2006)<br />
  15. 15. Knowledge and participation<br />(Feezellet al, 2009)<br />Political engagement<br />
  16. 16. The raise of “PoPolo Viola”. Brief history and media ecology<br />3<br />
  17. 17. Brief history of the movement<br />
  18. 18. Italiannewspapers front pages<br />6th ofDecember 2009, the dayafter the no-B day<br />
  19. 19. Brief history of the movement<br />
  20. 20. Italiannewspapers front pages<br />14th of March 2010, rally against «decreto salva liste»<br />
  21. 21. Brief history of the movement<br />
  22. 22. Italiannewspapers front pages<br />3rd of October 2010, the day after the «no-B day 2»<br />
  23. 23. Before the «no-B day»<br />V-Day<br />V2-Day<br />
  24. 24. Italiannewspapers front pages<br />(Pepe & Di Gennaro 2009)<br />9th of September 2007, the day after the «v-day»<br />
  25. 25. “(…)I ragazzi del movimento del 5 dicembre appartengono a un’altra storia, nuova, non classificabile secondo le vecchie categorie della politica e fatta di un’energia formidabile. Qualcosa che è al tempo stesso pre-politico e post-politico e che è al suo stato nascente. Chi saprà darle una traduzione soddisfacente avrà, probabilmente, l’egemonia politica del paese nei prossimi anni.(…)”<br /> Antonio Padellaro<br />“MicroMega” del 31/12/2009<br />
  26. 26. “Popolo Viola” web ecology<br />4<br />
  27. 27. Website link analysis<br />IssueCrawler + Gephi<br />
  28. 28.
  29. 29. Prime rappresentazioni mainstream<br />Analisi dei cinque quotidiani più diffusi a livello nazionale<br />(fonte: rapporto “Audipress 2009”)<br /> <br />Repubblica<br />Corriere della Sera<br />La Stampa<br />IlSole24ore<br />Il Messaggero<br />  <br />21 ARTICOLI (21 NOV - 8 DIC 2009)<br />
  30. 30. “Popolo Viola” on Facebook<br />5<br />
  31. 31. Retrieved on March 30, 2009 (using the keyword “Popolo viola” on Facebookinternalsearchengine)<br />Purplegroups and pages on Facebook<br />
  32. 32.
  33. 33.
  34. 34. Groupssegmentation by size<br />
  35. 35. *representative for size type and geographic location<br />Qualitative analysis<br />Based on a random sample of 40 groups*;<br />Content analysis of wall posts, photos, videos, discussion board and group descriptions;<br />Comparison of two periods of time “No B-day” [19/11-8/12 2009] and a random selected “non active two weeks” [26/04-09/06 2010];<br />Development and test of a model aimed to analyze new forms of political movements. <br />
  36. 36. The Political-activism/Shaped-information (P.A.S.I.) model<br />6<br />
  37. 37. organization<br />Political-activism axis<br />Shaped-information axis<br />affiliation<br />action<br />representation<br />The P.A.S.I. model (1/2)<br />
  38. 38. affiliation/action<br />
  39. 39. organization/representation<br />
  40. 40. organization<br />affiliation<br />action<br />representation<br />P.A.S.I. model (2/2)<br />
  41. 41. Groups and pages self description<br />
  42. 42. Active vs non active weeks comparison<br />
  43. 43. Groups by size<br />
  44. 44. Adesione:<br />Organizzazione:<br />Azione:<br />
  45. 45. Conclusions and future works<br />A truly web based movement;<br />Self-representation as a key factor;<br />Facebook as a political platform;<br />Social media as a trace of the evolution of a phenomenon;<br />Testing the model on different political movements.<br />

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