Social Actions, Uncertainty and Big Data

11TH INTERNATIONAL CONFERENCE OF SOCIOCYBERNETICS 2nd to 6th of July, Algarve University in Faro (Portugal)SOCIAL ACTIONS, UNCERTAINTY AND BIG DATAFabio [.] Giglietto [@uniurb.it]Deparment of Communication Studies| LaRiCA | Università di Urbino Carlo Bo

Summary• Structure of time in psychic and social systems;• Memory and double contingency;• What is Big Data?;• Big Data and the resolution of our memory;• The quantified self;• Expectations and goal achievements;• Conclusions & future works.

Structure of timein psychic and social systems PAST FUTURE set of constrains possible futures

Memory and double contingencySYSTEM A SYSTEM B COMMUNICATION EXPECTATIONS EXPECTATIONS PAST FUTURE PAST FUTURE set of constrains possible futures set of constrains possible futures DOUBLE CONTINGENCY

The stock market example PAST FUTURE set of constrains possible futuresSYSTEM A EXPECTATIONS PAST FUTURE set of constrains possible futures PAST FUTURE set of constrains possible futures

What is Big Data?“When I go to a restaurant, and look at leftoverson my plate, I dont see food, I see information.If the restaurant were Google, they wouldnt justtake that plate and scrape it off into the trash.There would be a camera in thekitchen, photographing every plate comingback, with analysis of what people liked anddisliked, and what portions were toobig, helping to optimize future servings“ (Jon Orwant– Engineering Manager at Google)

Toward the HD memoryLow-Def Memory High-Def Memory

The quantified (observing) self

Expectations and goals achievement set of constrains possible futures PAST FUTURE GOAL SET HD MEMORY EXPECTATIONS PEER SUPPORT GOAL

Conclusions & future works• Profile on SNSs are already affecting the structure of expectations;• Understanding the long term consequences of HD form of memory on psychic and social systems;• HD memory as generalized symbolic media of communication?

Social Actions, Uncertainty and Big Data

by Fabio Gigliettto on Jul 02, 2012

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