I Social Media @UNIURB.IT
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I Social Media @UNIURB.IT

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Presentazione degli spazi sui media sociali dell'Università di Urbino Carlo Bo realizzata per il corso di formazione ai tutor 2011/2012

Presentazione degli spazi sui media sociali dell'Università di Urbino Carlo Bo realizzata per il corso di formazione ai tutor 2011/2012

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  • 1. SOCIAL MEDIA @UNIURB.ITFabio [.] Giglietto [@uniurb.it]Deparment of Communication Studies| LaRiCA | Università di Urbino Carlo Bo
  • 2. I social media a UNIURB• Facebook – https://www.facebook.com/uniurbit – https://www.facebook.com/groups/17684724784/• Twitter – https://twitter.com/#!/uniurbit• Flickr! – http://www.flickr.com/photos/uniurbit• YouTube – http://www.youtube.com/uniurbit
  • 3. I social media negli atenei italiani50.00% (n=95) 44.20%45.00%40.00%35.00% 32.60% 29.50%30.00%25.00%20.00%15.00%10.00% 5.00% 2.80% 0.00% Facebook YouTube Twitter Flickr! Source: Lovari, Alessandro and Giglietto, Fabio, Social Media and Italian Universities: An Empirical Study on the Adoption and Use of Facebook, Twitter and Youtube (January 2, 2012). Available at SSRN: http://ssrn.com/abstract=1978393
  • 4. Facebook page Likes25000200001500010000 5000 0 Source: http://larica.uniurb.it/nextmedia/lab/osservatorio-pagine-ufficiali-delle-universita-italiane-su-facebook/
  • 5. Facebook page Likes/Iscritti300.00%250.00%200.00%150.00%100.00% 50.00% 0.00% Source: http://larica.uniurb.it/nextmedia/lab/osservatorio-pagine-ufficiali-delle-universita-italiane-su-facebook/
  • 6. Altri media sociali• Twitter: 1733 followers / 85 following (17/28)• YouTube: 23783 video views / 15 videos (16/32)• Flickr!: 109 photo sets
  • 7. People who have interacted with or viewed UNIURB Facebook Page or its posts600050004000300020001000 0
  • 8. Daily Comments created on UNIURB300 Facebook Page’s content25020015010050 0
  • 9. 209 commenti su un singolo post…
  • 10. Risposte personali, informali e ironiche
  • 11. Gestire il dissenso
  • 12. Abbiate pazienza…
  • 13. Alla fine vi ringrazieranno…