Analysing User
                     Generated Content
                     for social science
                     Generat...
wesearch/scenario




                 Growing availability of
                 User Generated Content:
                 p...
wesearch/theoretical background




             persistence         invisible audiences            replicability      sea...
wesearch/methodology 



  Keywords Identification

  Through 5 focus groups we’ve
  identified 45 media products
  to...
wesearch/methodology 



  Query strings definition

  a) Avoid unwanted responses (spam)
  b) Obtain the full text of...
wesearch/methodology 


  Storage of blog entries and retrieval of authors’
  information

  a) Incremental storage of...
wesearch/methodology 


  Content analysis of collected data

  starting set of keyword: 45
  retrieved blogs entries:...
media&generation/research



  May specific media products get
  user generated generational
  discourses started?
       ...
media&generation/conclusions




  Media products are anchors
  for personal memories which
  can be used in an individual...
media&generation/conclusions




  “I chose to start the nursery class.
  My nursery-syndrome and the fact that I
  watche...
media&generation/conclusions




  “And we who are in the age of 30’s, we
  belong to the Tiger Mask generation, we
  can’...
media&generation/limits&possibilities




  - average age of online content producers
  - accuracy of published data
  - a...
media&generation/limits&possibilities




  - users share their personal data online
  - qualitative analysis of large qua...
http://mediageneration.wordpress.com
    fabio.giglietto@uniurb.it*
    luca.rossi@uniurb.it
    giovanni.bocciaartieri@un...
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Analysing User Generated Content for social science. Generational “we sense” in the Italian blogosphere

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Presented during the 8th International Conference on Sociocybernetics
COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES
Ciudad de México , MÉXICO, 23-27 June, 2008

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Analysing User Generated Content for social science. Generational “we sense” in the Italian blogosphere

  1. 1. Analysing User Generated Content for social science Generational “we sense” in the Italian blogosphere Fabio Giglietto* - Luca Rossi - Giovani Boccia Artieri LaRiCA / University of Urbino “Carlo Bo” media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008
  2. 2. wesearch/scenario Growing availability of User Generated Content: persistence/ easy to search/ addressed to an unknowable audience/ easy to replicate/ (boyd 2007) media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008
  3. 3. wesearch/theoretical background persistence invisible audiences replicability searchability few Writings Printing press, newspapers Digital media World Wide (pc, video- Web + Google cameras) many Writings World Wide Web + Blogs, Digital media World Wide Flickr, YouTube (pc, video- Web + Google cameras) media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008
  4. 4. wesearch/methodology  Keywords Identification Through 5 focus groups we’ve identified 45 media products to be used as keywords to investigate online discourses media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008
  5. 5. wesearch/methodology  Query strings definition a) Avoid unwanted responses (spam) b) Obtain the full text of every blog entry (yahoo pipes) c) choose between chronological or “by relevance” output media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008
  6. 6. wesearch/methodology  Storage of blog entries and retrieval of authors’ information a) Incremental storage of RSS entries b) Scraping of authors’ information supported platforms: Blogger ITA / ENG Flickr ENG Il Cannocchiale ENG Libero ITA Splinder ITA Windows Live Space ENG YouTube ENG media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008
  7. 7. wesearch/methodology  Content analysis of collected data starting set of keyword: 45 retrieved blogs entries: 3000 cases with authors’ data: 928 media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008
  8. 8. media&generation/research May specific media products get user generated generational discourses started? Is it possible to use ugc to observe the emergence of the generational discourse? media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008
  9. 9. media&generation/conclusions Media products are anchors for personal memories which can be used in an individual or a generational way. media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008
  10. 10. media&generation/conclusions “I chose to start the nursery class. My nursery-syndrome and the fact that I watched Candy Candy when I was a child, made me choose this university degree ” (F. female 25 years old) media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008
  11. 11. media&generation/conclusions “And we who are in the age of 30’s, we belong to the Tiger Mask generation, we can’t change it […] We had good times, watching cartoons and TV series that left their mark. ” (A. male 32 years old) media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008
  12. 12. media&generation/limits&possibilities - average age of online content producers - accuracy of published data - automatically updated online profiles - need of a more accurate filter technology - privacy issue media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008
  13. 13. media&generation/limits&possibilities - users share their personal data online - qualitative analysis of large quantity of data - spontaneous data media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008
  14. 14. http://mediageneration.wordpress.com fabio.giglietto@uniurb.it* luca.rossi@uniurb.it giovanni.bocciaartieri@uniurb.it http://www.soc.uniurb.it/larica media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008

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