DrinkUp presentation

1. The anti-crisis solution for restaurant owners and their customers

2. What’s the problem?
“I have fewer and fewer customers, and those that remain
consume less than before! Why? The price! But I can’t afford
to lower my prices without being sure that I can make more
sales!”
Restaurant manager in Paris
To make up for the decline in consumption in their
establishments, restaurant owners are forced to raise
their prices: it’s a vicious circle.
The Problem
Price
increase
Lower
consumption

3. The solution
To meet the demand of undecided
consumer groups by distinguishing
yourself from competitors.
Auctions
To give businesses more visibility in the
DrinkUp community and offer discounts
depending on the size of client groups.
The Good Deals Directory
To draw, whenever they want, potential
clients with unique and personalized
offers, through push notifications.
Offer Pushing
Selling to groups of clients with discounts to offset the margin on each item
through volume.
To make the bars or restaurants in the
same sector compete and get the best
prices.
To quickly find a place during group
outings and get discounts.
The more the merrier, and the more you
save!
To be notified of good deals in the
sector, according to taste.

4. The French Market
bars and restaurants
In the 7 largest French cities
90% are restaurants
10% are bars
13,000
in Paris
Launch site of the business
DrinkUp is only aimed at bars and restaurants
in major cities.
22,000

5. Main Competitors
La Fourchette Restopolitan
AC 2013 : 15M€
Founded in 2007
Booking and restaurant
promotion platform.
Founded in 2006
Restaurant promotion platform
based on the “one meal purchased,
one meal offered” model.
AC 2012 : 12M€ AC 2012 : 1M€
Bought by Trip Advisor in
May 2014 for over150M€
AC 2012 : 2,5M€
(approximate)

6. Differentiation
La Fourchette Restopolitan
- Don’t allow direct
interaction with
consumers
- Price for restaurateur
based on the number of
customers gotten
thanks to Lafourchette
- Fixed and constant
discounts
- Don’t allow direct
interaction with
consumers
- Paying for users
- Mandatory 50%
discount on food for
participating
restaurants

7. Viral Marketing Strategy
Pre Launch
Currently
Acquisition of the 100 first
client establishments in
Paris through canvassing.
Gathering of student e-
mails.
Partnerships with school
Student Offices in Paris
(students being a simple
target to reach and heavily
affected by the problem)
Launch
Q1 2015
Acquisition of new
establishments in Paris
through canvassing and
subscription to the online
service.
Mass e-mail campaign for
Parisian students.
Gamification system with
sponsorship (potentially for
non-students.)
National Expansion
Q1 2016
Acquisition of client
establishments in major
French cities through
canvassing and online
subscription.
Applications become open
to the public.
International Expansion
Q1 2017
Acquisition of client
establishments in European
capitals and promotion of
the application in those
cities.
For Y1, DrinkUp will be reserved for Parisian students

8. Business Model
DrinkUp operates on a freemium model for professionals . However, the real
source of income is in the push to users close to client establishments.
Freemium
Participation to 5
auctions a month +
directory
Free
Free
/user
0,04€
Push
Participation unlimited
to auctions + directory
39€
Premium
With a conversion rate 10 times higher than for advertising, push allows
restaurant owners to inform nearby users of personalized promotional offers.
Its low unit cost allows it to be easily profitable.

9. Customer Acquisition Forecast
These forecasts are based on the
premise that 15 client establishments
are contracted per month, which is the
current rate.
0
500
1000
1500
2000
2500
3000
3500
Y1 Y2 Y3
3-year Forecast
Prévisions à 3 ans
1400
400
3000

10. Cash Flow
0
100
200
300
400
500
600
700
800
900
Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017
Outcomes - Incomes
By quarter, in K€

11. John Smithz
Team
Maximum internal skills
Co-Founder, CEO
Fabien
Marin
Co-Founder, CTO
Maxime
Boudier
Jordane
Sanson
Co-Founder, COO
Thierry
Frank
Pierre
Marin
CSO
Co-Founder, CAO
EEMI
EEMI
EEMI
33 years of
experience in
Business and IT
management
30 years of
experience in
restauration

12. Prototype
Currently Functional
The web page for
institutions, web
communication relay.
The interface for professionals. It is also available on laptops.
The application for users.
Only available on
smartphones.

13. Your Contact
Fabien
10 ter rue Lecuirot, 75014 Paris
Address
+33 6 88 19 90 44
Contact Number
www.drinkup.fr
Website
fabien@drinkup.fr
E-mail