Mobile Monday: Key role of Platforms

Advertising on mobile phones A few Key Success Factors

Who am I ? About cleverwood Staffing solutions and consulting in your digital projects EIAA 2006 - CIM MDB 2007 power to the consumer

Who am I ? About Sanoma Magazines Belgium Responsible for brand-licencing and other brands Mobile Content and Services EIAA 2006 - CIM MDB 2007 power to the consumer

Mobile phones purpose Connecting People Mobile phones allow people to communicate at a distance through Mobile Operator Networks EIAA 2006 - CIM MDB 2007

Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to end-user EIAA 2006 - CIM MDB 2007

Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to end-user EIAA 2006 - CIM MDB 2007 Voice

Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to end-user EIAA 2006 - CIM MDB 2007 Voice SMS

Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to end-user EIAA 2006 - CIM MDB 2007 Voice SMS MMS

Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to end-user EIAA 2006 - CIM MDB 2007 Voice SMS MMS Data

Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to end-user EIAA 2006 - CIM MDB 2007 Voice SMS MMS Data - Voice Calls - Voice Mail - IVR Portals - Videotelephony - Visual Voice Mail

Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to end-user EIAA 2006 - CIM MDB 2007 Voice SMS MMS Data - Voice Calls - Voice Mail - IVR Portals - Videotelephony - Visual Voice Mail - P2P SMS/MMS - Credit alerts - Bill alerts - Chat services - WAP-push - SMS and MMS Infotainment services

Mobile content & services Bringing more through the network Mobile networks allow bringing other content and services to end-user EIAA 2006 - CIM MDB 2007 Voice SMS MMS Data - Voice Calls - Voice Mail - IVR Portals - Videotelephony - Visual Voice Mail - P2P SMS/MMS - Credit alerts - Bill alerts - Chat services - WAP-push - SMS and MMS Infotainment services - 3G-based services - Mobile Internet - Widget-based services

Mobile content & services Golden Triangle All bearers have this Golden Triangle in common EIAA 2006 - CIM MDB 2007

Mobile content & services Golden Triangle: Key role of platforms All bearers have this Golden Triangle in common EIAA 2006 - CIM MDB 2007 Platforms allow - Easy access to content (and advertising)‏ - CRM (opt-in, usage tracking, profiling...)‏ - Easy billing (iTunes account, Banxafe, Tunz...)‏ - Metrics which are mandatory for mass advertising - Leading customer through updates and upgrades - (for some) Following technological or usage evolutions (GPS, Social Networks integration...)‏

Mobile content & services Win-win-win enables a global Win-win Setting up balanced Business Models for all players is a prerequisite to reach mass usage EIAA 2006 - CIM MDB 2007

Mobile content & services Win-win-win enables a global Win-win Setting up balanced Business Models for all players is a prerequisite to reach mass usage EIAA 2006 - CIM MDB 2007 WIN

Mobile content & services Win-win-win enables a global Win-win Setting up balanced Business Models for all players is a prerequisite to reach mass usage EIAA 2006 - CIM MDB 2007 WIN WIN

Mobile content & services Win-win-win enables a global Win-win Setting up balanced Business Models for all players is a prerequisite to reach mass usage EIAA 2006 - CIM MDB 2007 WIN WIN WIN

Mobile content & services Win-win-win enables a global Win-win Setting up balanced Business Models for all players is a prerequisite to reach mass usage EIAA 2006 - CIM MDB 2007 WIN WIN WIN Platforms examples - SMS: Flair services (9037 FR and 9133 NL)‏ - Voice: 1307/1207 - Vodafone Live and Orange World - m.standaard.be - PlazZza - Flair Mobile Magazine - Truvo Mobiel

Conclusion Let’s build platforms !

Thank you Fabian Tilmant Partner cleverwood Mobile Track Expert cleverwood Mobile Marketing Mgr Sanoma Magazines Belgium

http://dicodethebook.wordpress.com	490
http://translate.googleusercontent.com	5
http://groups.google.com	1
http://www.cleverwood.be	1
http://www.slideshare.net	1

Mobile Monday: Key role of Platforms

by fabian tilmant on Nov 17, 2008

Accessibility

Categories

Upload Details

Usage Rights

5 Embeds 498

Statistics

Mobile Monday: Key role of Platforms — Presentation Transcript