Eurostar Girly & Geeky Shopping in London
Analysis of the solution

Briefing
Mash up Google Maps and
Twitter in a mobile application for
a 1-day shopping event in
London with Brussels Girl Geek
Dinner members

Eurostar Objectives
Increase attractivity of
❖
London destination thanks to
low pound & spread the word
Highlight Eurostar key
❖
advantages (comfort, speed...)
Huge proximity between
❖
Brussels and London (1h51)
Destination expertise
❖
Position Eurostar as \"ahead
❖
of the game\", innovative

Solution Objectives
Create conversation about
❖
the event inside and around
the audience (opinion leaders)
Propose a mobile map-
❖
based platform where Girls
can find other Girls and Shops
location
Enables UGC (pics and text)
❖
Connect to Twitter
❖

Method (mobile)
Mobile web site which allows
sending messages
❖
attaching Flickr pictures
❖
getting localized through
❖
geo-tagged pics or adress
typing
following conversation
❖
seeing Shops details
❖

Method (web)
Desktop web site which
displays messages
❖
locates them on the map
❖
presents attached pic
❖
locates all Girls and Shops
❖
on a map
transfers messages to
❖
Twitter

Method (cross-channel)
In this interface, Girls
can
send messages
❖
attach Flickr picture
❖
(or not), including
incl. EXIF data
location
(over)write location
❖
enable forward to
❖
Girl’s Twitter account

Results
This action generated
a 4th trend on Twitter for #
❖
20+ blog posts
❖
400+ pictures on Flickr
❖
1000+ tweets tagged
❖
#GGSL (700 in the platform)
press coverage on De
❖
Standaard, PUB, MM, PureFM...

Thank you