IF CULTURE MADE GOOD MONEY,
WE’D BE THE FIRST TO NOTICE!
Disclaimer

This presentation is about « la culture »
– a very French notion combining
heritage, the arts, and entertainme...
THE FRENCH MINISTRY FOR
CULTURE AND
COMMUNICATION HAS A
QUESTION:
“What strategic public data on the culture
economy would...
WE ANSWER WITH ANOTHER
QUESTION:

“How can we re-use strategic public data on
the culture economy as a lever for
accelerat...
THE DATA THAT FABERNOVEL WISHES TO SEE OPEN FOR FREE
AND COSTLESS RE-USE

HISTORICAL
ARCHIVES

CULTURAL
INSTITUTIONS

•  L...
Our objective

Help the Ministry and cultural
institutions in developing the
cultural economy at startup speed,
by imagini...
OUR CONVICTION

In the cultural field also, monetisation of open data fosters the creation of innovative services and
new b...
The economic force of France in the art market has been falling since the
second half of the 20th century.

80% in1950

So...
How could France come back to a
central place in the international
cultural sphere and revitalise the art
market?
ENABLE THE EXPANSION OF
CULTURAL AND ARTISTIC
HERITAGE

Mashups, data-visualizations, 3D printing…
Immaterial works get co...
SHARE AND INSPIRE
THE CREATIONS OF
CONTEMPORARY ARTISTS
//1 On the data.culture.fr platform,
Diane participates in a compe...
// 2 In her workshop, Diane decides to carry
out the 3D printing of a model for inspiration.
All digital formats are avail...
// 3 Diane has been able to create and share
her work.
Among all the works presented, hers has been
selected and will be s...
Today, France is the 1st tourist destination in the world.
For the French economy, this means:

633 000 employees
i.e. 5,5...
How could France maintain its
attraction power and strengthen its
tourism offer?
OFFERING A PERSONALISED,
CONTINUED AND ENHANCED
CULTURAL EXPERIENCE, TO
EACH AND EVERY VISITOR
Open data gives a new dimen...
OFFERING AN INTERACTIVE
AND TAILORED EXPERIENCE
TO EACH VISITOR
// 1	
  Julia is visiting Paris. She has a tight
schedule ...
// 2	
  	
  At the tourist information centre, she
picks up a pair of Google Glass where the
details of her personalised r...
// 3	
  	
  As she visits Paris’s landmarks,
contextualised information enhance
her journey.
Data	
  needed:	
  video	
  a...
The treasures of historical and cultural heritage are at the heart of France’s
influence throughout the world.
How can we capitalize on the
excellence of French culture to better
share and enhance our heritage?
SHARE AND PASS ON THE
FRENCH CULTURAL HERITAGE

Digital tools should enable unlimited access to
the contents of France’s c...
FACILITATE TRANSMISSION OF
FRENCH HISTORY AND
CULTURE
// 1 Luc would like to know more about
World War I.

// 23
	
  
// 2 He decides to follow a history MOOC
that teaches about the World War I.

// 24
	
  
// 3	
  	
  To go further with the topic, Luc
browses through soldiers’ letters,
photographs, video and sound recording
ar...
FABERNOVEL has imagined and illustrated new use cases based on the integration
of cultural open data. We are convinced of ...
// PARIS

// NEW YORK

// SAN FRANCISCO

// MOSCOW

17 rue du faubourg du Temple
75010 Paris
+33 1 42 72 20 04
meet_paris@...
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DATA CULTURE What are the strategic and cultural data you wish to see freely available for use?

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The French Ministry of Culture and Communication launched a public consultation concerning its Open Data strategy:

What are the strategic and cultural data you wish to see freely available for use?

FABERNOVEL decided to answer by writing scenarios mixing the use of Open Data and disruptive technologies such as Google Glass or 3D printing.
We focused on the wide diversity allowed by data to be opened and their potential impact on the French cultural economy.

This answer has to do with FABERNOVEL’s previous realizations in Open Data sector : creation of the first applications for national open data platform data.gouv.fr and the organization of Opendata Lab for Parisian transit organization RATP, a two-day hackathon aimed at developing new RATP technologies.

http://www.fabernovel.com/2013/10/25/autumn-data-culture-our-answer-to-the-french-ministry-of-culture-and-communication/

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DATA CULTURE What are the strategic and cultural data you wish to see freely available for use?

  1. 1. IF CULTURE MADE GOOD MONEY, WE’D BE THE FIRST TO NOTICE!
  2. 2. Disclaimer This presentation is about « la culture » – a very French notion combining heritage, the arts, and entertainment.
  3. 3. THE FRENCH MINISTRY FOR CULTURE AND COMMUNICATION HAS A QUESTION: “What strategic public data on the culture economy would you like to see open for free and costless re-use?” //   3
  4. 4. WE ANSWER WITH ANOTHER QUESTION: “How can we re-use strategic public data on the culture economy as a lever for accelerating France’s economic growth?”   //   4
  5. 5. THE DATA THAT FABERNOVEL WISHES TO SEE OPEN FOR FREE AND COSTLESS RE-USE HISTORICAL ARCHIVES CULTURAL INSTITUTIONS •  Letters •  Sound and video archives •  Photographs •  List of works that have entered into the public domain •  Register of births •  •  •  •  •  Location Opening hours Themes Admission fees Attendance volumes DIGITALIZED WORKS METADATA OF ARTWORKS 3D models HD pictures Digital books Sounds and videos •  Architectural Plans •  •  •  •  •  •  •  •  •  •  Location Description Author Associated works Price Owner ECONOMIC DATA •  Budgets et detailed revenues of cultural institutions //   5
  6. 6. Our objective Help the Ministry and cultural institutions in developing the cultural economy at startup speed, by imagining and producing original services and experiences
  7. 7. OUR CONVICTION In the cultural field also, monetisation of open data fosters the creation of innovative services and new business models. FABERNOVEL has imagined 3 levers of economic growth to develop the French culture economy. REVITALISE THE ART MARKET STRENGTHEN THE TOURISM OFFER CAPITALIZE ON THE EXCELLENCE OF FRENCH CULTURE //   7
  8. 8. The economic force of France in the art market has been falling since the second half of the 20th century. 80% in1950 Source : Arts Economics 40% in 1990 5% in 2012
  9. 9. How could France come back to a central place in the international cultural sphere and revitalise the art market?
  10. 10. ENABLE THE EXPANSION OF CULTURAL AND ARTISTIC HERITAGE Mashups, data-visualizations, 3D printing… Immaterial works get copied and shared. Data is the new creation material of an emerging movement that will disrupt the traditional art market. The Ministry for Culture is expected to inspire this movement, empower it and enhance it so as to benefit from its value. // 10  
  11. 11. SHARE AND INSPIRE THE CREATIONS OF CONTEMPORARY ARTISTS //1 On the data.culture.fr platform, Diane participates in a competition encouraging worldwide artists to revisit classic artworks and share their creations. // 11  
  12. 12. // 2 In her workshop, Diane decides to carry out the 3D printing of a model for inspiration. All digital formats are available online. Data  needed:  digitalised  works,  works  details   (ar3st,  loca3on,  dimensions…)   // 12  
  13. 13. // 3 Diane has been able to create and share her work. Among all the works presented, hers has been selected and will be shown in temporary exhibitions organised throughout the world to display the competition results. // 13  
  14. 14. Today, France is the 1st tourist destination in the world. For the French economy, this means: 633 000 employees i.e. 5,5% of the employed workforce in France Source : Rapport DGCIS 2012 €137,6 billion of inland consumption i.e. 7% of the French GDP
  15. 15. How could France maintain its attraction power and strengthen its tourism offer?
  16. 16. OFFERING A PERSONALISED, CONTINUED AND ENHANCED CULTURAL EXPERIENCE, TO EACH AND EVERY VISITOR Open data gives a new dimension to French cultural heritage and enables easier diffusion and sharing. Innovative uses of culture economy data will generate new services, providing a unique and authentic tourist experience. // 16  
  17. 17. OFFERING AN INTERACTIVE AND TAILORED EXPERIENCE TO EACH VISITOR // 1  Julia is visiting Paris. She has a tight schedule and budget, and already has an idea of what she wants to see. // 17  
  18. 18. // 2    At the tourist information centre, she picks up a pair of Google Glass where the details of her personalised route are uploaded. Data  needed:  cultural  events  calendars,   loca3on  of  art  works  and  cultural  ins3tu3ons // 18  
  19. 19. // 3    As she visits Paris’s landmarks, contextualised information enhance her journey. Data  needed:  video  archives,   architectural  plans,  loca3on  of  public   art  works.     // 19  
  20. 20. The treasures of historical and cultural heritage are at the heart of France’s influence throughout the world.
  21. 21. How can we capitalize on the excellence of French culture to better share and enhance our heritage?
  22. 22. SHARE AND PASS ON THE FRENCH CULTURAL HERITAGE Digital tools should enable unlimited access to the contents of France’s cultural heritage. They should also give the keys to its understanding and appreciation. Knowledge is dematerialising: the impressive development of MOOCs (Massive Online Open Courses), an education model based on free online courses, sparks reflexion on the new rules of knowledge transmission. Open Data and MOOCs are the two pillars of the universal diffusion of French cultural excellence. // 22  
  23. 23. FACILITATE TRANSMISSION OF FRENCH HISTORY AND CULTURE // 1 Luc would like to know more about World War I. // 23  
  24. 24. // 2 He decides to follow a history MOOC that teaches about the World War I. // 24  
  25. 25. // 3    To go further with the topic, Luc browses through soldiers’ letters, photographs, video and sound recording archives – all at the same place on one platform. Data  needed:  Historical  archives,  List  of   works  that  have  entered  into  the  public   domain  (soldiers’  leBers,  works  veterans  such   as  Guillaume  Apollinaire),  List  of  those  who   died  for  their  country  and  their  civil  status     // 25  
  26. 26. FABERNOVEL has imagined and illustrated new use cases based on the integration of cultural open data. We are convinced of the fantastic potential of re-using such data and of the economic growth that would stem from the creation of new services based on cultural open data. MOOCs, 3D printing, augmented reality: these technologies, once matured, will disrupt our daily lives. They must be considered as strategic starting today, so as to be transformed into economic growth levers. Apprehending and then integrating these technologies into its considerations will enable the Ministry for Culture and Communication to create innovation vehicles and therefore favour the diffusion and the reinvention of France’s cultural heritage.
  27. 27. // PARIS // NEW YORK // SAN FRANCISCO // MOSCOW 17 rue du faubourg du Temple 75010 Paris +33 1 42 72 20 04 meet_paris@fabernovel.com 169 11th St. San Francisco, CA 94103 USA +1415 626 6406 meet_sf@fabernovel.com 150 West 25th St. , Suite 503 New York, NY 10001 +1415 298 02 09 meet_nyc@fabernovel.com 3-iy Monetchikovskiy Peureulok 17, Stroenie 2 Moscow 11054 Russia +7(999) 639 80 82 meet_moscow@fabernovel.com //   27
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