D media presentation en v0.2 2

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D media presentation en v0.2 2

  1. 1. Five insights about our digital future<br />
  2. 2. Who are we?<br />
  3. 3. In a way…<br />We are a production company for innovative projects.<br />
  4. 4.
  5. 5. <br />Helping arts reach everyone…<br />
  6. 6. More than 2 millions visits in 4 months<br />FWA*Site of the Month<br />Grand Prix Stratégies du marketing digitalPrix du meilleur site événementiel et Prix Spécial du Jury<br />*Favourite Website Awards<br />
  7. 7. The very first French Alternate Reality Game (ARG)<br />
  8. 8. 23,000 players<br />75 % from other cities than Lille, France<br />
  9. 9. 14/12/10<br />9<br />
  10. 10.
  11. 11. 4,700,000 downloads<br />… before being banned from the App Store<br />
  12. 12. Five insights about the media’s digital future<br />
  13. 13. Conviction #1<br />24/01/11<br />13<br />Transmedia is here to stay.<br />Even if we don’t always know what it means…<br />
  14. 14. What is transmedia’s secret recipe?<br />A cocktail where each element<br />contributes to the story.<br />
  15. 15. Today, transmedia is mainly used as a marketing tool.<br />Although it is capable of fostering creation.<br />
  16. 16. A marketing tool: the Misfits’ Twitter account<br />
  17. 17. Fostering new forms of storytelling: Cathy’s book<br />
  18. 18. What are the rules?<br />Think about it early<br />Have a defender of narrative consistency<br />Interact with your users<br />Create links between mediums<br />Let each media benefit from its own strengths<br />
  19. 19. Conviction #2<br />Internet can improve TV’s context.<br />
  20. 20. Internet does not substitute TV but can improve its context.<br />
  21. 21. Internet can make the TV more social<br />
  22. 22. Conviction #3<br />Video: the value chain is evolving<br />
  23. 23. Controlling the entry point now becomes important: devices<br />
  24. 24. Controlling the entry point now becomes important: bandwith<br />
  25. 25. New business models are maturing<br />
  26. 26. Powerful players are invading the market<br />
  27. 27. Key success factors are emerging<br />Quality of catalog<br />Delay between first diffusion and availability<br />Offer that are relevant for users<br />Integrated, multi-screen UX<br />
  28. 28. What remains…<br />Content is king.<br />
  29. 29. Conviction #4<br />Tablets will be here for a long time.<br />A very long time.<br />
  30. 30. Outstanding sales forecast<br />19,500,000 tablets in 2010<br />54,800,000 tablets in 2011<br />Source: Gartner<br />
  31. 31. Conviction #5<br />App markets offer great opportunities to monetize content.<br />Provided one knows how to leverage them.<br />
  32. 32. App stores are fast-growing markets<br />$5.2 bn in 2010<br />$15 bn in 2011.<br />$58 bn by 2014.<br />Sales generated:<br />Source: Gartner<br />
  33. 33. We deciphered the App Store ranking algorithm!<br />
  34. 34. Free study: slidesha.re/appstudy<br />Feel free to downloadit!<br />
  35. 35. Conclusion<br />Digital revolution <br />changes how we consume media <br />and, in turn, what we consume<br />
  36. 36. Marie-Caroline Lanfranchi<br />Rémi Rousseau<br />Stéphane Distinguin<br />marie-caroline.lanfranchi@fabernovel.com<br />remi.rousseau@fabernovel.com<br />stephane.distinguin@fabernovel.com<br />

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