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D media presentation en v0.2 2
 

D media presentation en v0.2 2

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    D media presentation en v0.2 2 D media presentation en v0.2 2 Presentation Transcript

    • Five insights about our digital future
    • Who are we?
    • In a way…
      We are a production company for innovative projects.
    • 
      Helping arts reach everyone…
    • More than 2 millions visits in 4 months
      FWA*Site of the Month
      Grand Prix Stratégies du marketing digitalPrix du meilleur site événementiel et Prix Spécial du Jury
      *Favourite Website Awards
    • The very first French Alternate Reality Game (ARG)
    • 23,000 players
      75 % from other cities than Lille, France
    • 14/12/10
      9
    • 4,700,000 downloads
      … before being banned from the App Store
    • Five insights about the media’s digital future
    • Conviction #1
      24/01/11
      13
      Transmedia is here to stay.
      Even if we don’t always know what it means…
    • What is transmedia’s secret recipe?
      A cocktail where each element
      contributes to the story.
    • Today, transmedia is mainly used as a marketing tool.
      Although it is capable of fostering creation.
    • A marketing tool: the Misfits’ Twitter account
    • Fostering new forms of storytelling: Cathy’s book
    • What are the rules?
      Think about it early
      Have a defender of narrative consistency
      Interact with your users
      Create links between mediums
      Let each media benefit from its own strengths
    • Conviction #2
      Internet can improve TV’s context.
    • Internet does not substitute TV but can improve its context.
    • Internet can make the TV more social
    • Conviction #3
      Video: the value chain is evolving
    • Controlling the entry point now becomes important: devices
    • Controlling the entry point now becomes important: bandwith
    • New business models are maturing
    • Powerful players are invading the market
    • Key success factors are emerging
      Quality of catalog
      Delay between first diffusion and availability
      Offer that are relevant for users
      Integrated, multi-screen UX
    • What remains…
      Content is king.
    • Conviction #4
      Tablets will be here for a long time.
      A very long time.
    • Outstanding sales forecast
      19,500,000 tablets in 2010
      54,800,000 tablets in 2011
      Source: Gartner
    • Conviction #5
      App markets offer great opportunities to monetize content.
      Provided one knows how to leverage them.
    • App stores are fast-growing markets
      $5.2 bn in 2010
      $15 bn in 2011.
      $58 bn by 2014.
      Sales generated:
      Source: Gartner
    • We deciphered the App Store ranking algorithm!
    • Free study: slidesha.re/appstudy
      Feel free to downloadit!
    • Conclusion
      Digital revolution
      changes how we consume media
      and, in turn, what we consume
    • Marie-Caroline Lanfranchi
      Rémi Rousseau
      Stéphane Distinguin
      marie-caroline.lanfranchi@fabernovel.com
      remi.rousseau@fabernovel.com
      stephane.distinguin@fabernovel.com