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Transcript

  • 1. Five insights about our digital future
  • 2. Who are we?
  • 3. In a way…
    We are a production company for innovative projects.
  • 4.
  • 5. 
    Helping arts reach everyone…
  • 6. More than 2 millions visits in 4 months
    FWA*Site of the Month
    Grand Prix Stratégies du marketing digitalPrix du meilleur site événementiel et Prix Spécial du Jury
    *Favourite Website Awards
  • 7. The very first French Alternate Reality Game (ARG)
  • 8. 23,000 players
    75 % from other cities than Lille, France
  • 9. 14/12/10
    9
  • 10.
  • 11. 4,700,000 downloads
    … before being banned from the App Store
  • 12. Five insights about the media’s digital future
  • 13. Conviction #1
    24/01/11
    13
    Transmedia is here to stay.
    Even if we don’t always know what it means…
  • 14. What is transmedia’s secret recipe?
    A cocktail where each element
    contributes to the story.
  • 15. Today, transmedia is mainly used as a marketing tool.
    Although it is capable of fostering creation.
  • 16. A marketing tool: the Misfits’ Twitter account
  • 17. Fostering new forms of storytelling: Cathy’s book
  • 18. What are the rules?
    Think about it early
    Have a defender of narrative consistency
    Interact with your users
    Create links between mediums
    Let each media benefit from its own strengths
  • 19. Conviction #2
    Internet can improve TV’s context.
  • 20. Internet does not substitute TV but can improve its context.
  • 21. Internet can make the TV more social
  • 22. Conviction #3
    Video: the value chain is evolving
  • 23. Controlling the entry point now becomes important: devices
  • 24. Controlling the entry point now becomes important: bandwith
  • 25. New business models are maturing
  • 26. Powerful players are invading the market
  • 27. Key success factors are emerging
    Quality of catalog
    Delay between first diffusion and availability
    Offer that are relevant for users
    Integrated, multi-screen UX
  • 28. What remains…
    Content is king.
  • 29. Conviction #4
    Tablets will be here for a long time.
    A very long time.
  • 30. Outstanding sales forecast
    19,500,000 tablets in 2010
    54,800,000 tablets in 2011
    Source: Gartner
  • 31. Conviction #5
    App markets offer great opportunities to monetize content.
    Provided one knows how to leverage them.
  • 32. App stores are fast-growing markets
    $5.2 bn in 2010
    $15 bn in 2011.
    $58 bn by 2014.
    Sales generated:
    Source: Gartner
  • 33. We deciphered the App Store ranking algorithm!
  • 34. Free study: slidesha.re/appstudy
    Feel free to downloadit!
  • 35. Conclusion
    Digital revolution
    changes how we consume media
    and, in turn, what we consume
  • 36. Marie-Caroline Lanfranchi
    Rémi Rousseau
    Stéphane Distinguin
    marie-caroline.lanfranchi@fabernovel.com
    remi.rousseau@fabernovel.com
    stephane.distinguin@fabernovel.com