Who is FabCom | integrated strategic marketing

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END-TO-END SOLUTIONS FOR STRATEGIC, ACCOUNTABLE MARKETING AND ADVERTISING
WHO WE ARE
FabCom is an elite team of strategists and creative implementation experts powering best-of-class marketing technology to help clients grow their businesses and increase revenues. We deliver innovations derived from the convergence of business, marketing, and creative strategies with leading technology. We produce results. We guarantee it.

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Who is FabCom | integrated strategic marketing

  1. 1. BRAINFOODINNOVATIONS FROM THE CONVERGENCE OFBUSINESS, MARKETING AND CREATIVE STRATEGIESWITH LEADING TECHNOLOGYWho is FabCom? 1 End-to-end solutions H IGH L IGH T S 2 Areas of expertise 3 What’s New at FabCom 4 History
  2. 2. end-to-end solutionsfor strategic, accountable marketing and advertisingWho We Are its future growth and your success. With more than 20 years of marketing and advertising experience asFabCom is an elite team of strategists and creative president of one of the top advertising agencies in theimplementation experts powering best-of-class Southwest, Brian’s background and groundbreakingmarketing technology to help clients grow their development of this new science have helped clientsbusinesses and increase revenues. all over the country begin to change the way they thinkWe deliver innovations derived from the convergence about branding and the human brain.of business, marketing, and creative strategies with Profileleading technology. We produce results. Guaranteed. Founded in 1992, FabCom specializes in a hybridNeuromarketologyTM strategic methodology, accountable marketing and advertising, and end-to-end solutions from idea toHarnessing the power of brand and positioning is campaign implementation. Real-time measurements only half the battle. This new and accountability are crucial components of all Industry Leading book by strategies created by FabCom. This has enabled us to FabCom founder, Brian Fabiano, be the first in our industry to offer clients a guarantee complements your strategic of results. plan and shows you how to map your brand attributes directly to the new divergent markets. Accomplishing this right the first time is critical to your business,FabCom is a full-service strategic marketing, PR, and advertising firmPrincipal: Brian Fabiano Location ContactNumber of Employees: 25 7819 East Greenway Road phone (480) 478-8500Local Area Billings: $30.7 Million* Suite 5 fax (480) 478-8510 Scottsdale, AZ 85260 www.fabcomlive.com*Amortized for media billings as calculated in the Phoenix Business Journal Book of Lists.1 FabCom White Paper
  3. 3. Areas of Expertise• Strategic Planning: Corporate Strategy, Marketing • Premium and Incentive Marketing Strategy, Creative Strategy • Event Marketing• Advertising • Public Relations• Branding/Positioning • Sales Planning/Promotions• Corporate Identity • Database/Client Relationship Marketing• Website Design and Development • 1-to-1 Direct and Dynamic Marketing• Marketing Communications • Custom Analytics• Website and e-Commerce Development • Real-Time Dashboard Reporting• eMarketing Campaigns • Research• Sales Force Automation • Cross-Channel Integration• Media Planning and Buying • All Traditional and New Media Platforms• Call Center IntegrationRevolutionary Business Learn more about Scottsdale Interactive (CLICK HERE) TMScottsdale Interactive is the division of FabCom TMpowering world-class marketing technology to growbusinesses and increase revenue. We bring the smalland mid-sized marketer the leading technologieswhich, in the past, only Fortune 100 companies couldafford to implement. We teach you how to dominateyour market using the resources you already possess.2 FabCom White Paper
  4. 4. What’s New at FabComOne To One Data Mining and A Trade Organization forSegmentation Marketers on the Leading EdgeThe future of marketing is personally relevant content The1to1.org is a users’ group of content owners andcombined with real time dynamic messaging. In other content-generating organizations. The objective:words, mass individual customization. Opening up a advanced one-to-one, integrated, cross-platform, mutli-true one-to-one dialog with customers and prospects channel marketing. This includes database marketing,is only possible when you can effectively manage and dialogue marketing, personalized variable messaging;manipulate typically siloed data resources. event, trigger and transactional marketing, push and pull marketing, and all technologies that promoteFabCom’s Data Division, DataSegmentation.com, has or utilize advancing personalized communications,the capabilities to generate surprising new activity from integrated across multiple marketing media/platforms tothe analysis and segmentation of your existing data elicit higher ROI from advertising campaigns.no matter how divergent. CRM, call center, enterprise,accounting, shopping cart, Lifetime Value Analysis... Online community launch - January 2013the data goes on and on. We provide the resources toseamessly deploy all of it in real time.3 FabCom White Paper
  5. 5. HistoryFabCom, a full service Integrated Advertising and nationally-recognized business innovator and leaderMarketing Agency, is led and staffed by a team in dynamic marketing whose expertise and insight inof professionals who possess integrity, dedication marketing, corporate identity, positioning, branding,and expertise. These team members are not only sales optimization and strategic planning are soughtexperienced in all aspects of marketing, public relations after by for-profit and not-for-profit corporationsand advertising, they are dedicated and passionate worldwide. FabCom has extensive knowledge inabout their work. As a mid-sized, strategically-centered numerous areas, including the intricacies of mergers,agency, we practice Holistic Marketing. We create acquisitions and product introductions, as well asalignment between your opportunities, your markets finance and strategic planning. On the operations side,and your capabilities. FabCom focuses on teamwork FabCom has developed and implemented enterprise-with both our clients and our internal associates. wide sales force optimization programs, database marketing platforms and real-time fulfillment systemsToday, FabCom has grown into a top online full-service for information and hard goods.branding and positioning agency. The agency is aClient ExperienceAmerican Heart Association CSK Auto, Inc. Kellogg’s Proctor and GambleAmerica West Airlines Dee Howard Air Craft Kragen Auto Parts QwestArizona Cardiology Group Del E. Webb Memorial Hospital Marie Callender’s Schuck’s Auto PartsArizona State Savings Disney Mattel, Inc. St. Luke’s Medical Center – and Credit Union Barrow Heart Lung Center Ed Moses Dodge MazdaA.T. Still University Sun Chlorella USA Fairmont Hotels Mercy Care PlanBank One Sun Health FedEx MGM GrandBarnet-Dulaney Eye Center Tempe St. Luke’s Hospital Guinness Morey McQueeneyBombardier Aerospace Eye Centers Tucson Medical Center Harley DavidsonBoswell Memorial Hospital Motorola United Blood Services HBOCatholic Healthcare West Net Solutions United Concordia HypercomCharles Schwab Novartis University of Advancing Hyatt Regency TechnologyChecker Auto Parts PayTech, Inc. IBM Up NetworksCisco Pride Printing IntelliQuick Delivery VolkswagenCitibank Primarion Inter-Tel4 FabCom White Paper

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