Specific Marketing Issues:
Social Media, SEO and more
Fabiano Cid
Internet Users by Language
Most Internet users
do not live in the U.S. and
do not have English as
their native language.
S...
Are You Talking to Me?
Source: comScoreCustom Analysis of Page Views by Language, May 2009
What is Social Media?
Social media is an umbrella term that defines
the various activities that integrate
technology, soci...
Social Media Ecosystem
Emphasis varies
by country
Social Media
Fortune 100 Study
 79% of the Top 100 use at least one of these social media platforms:
Twitter, Facebook, Y...
Percentage of Fortune
Global 100 Companies with…
Source: The Global Social Media Check-up 2010
Burson-Marsteller Evidence-...
Percentage of Fortune
Global 100 Companies with…
Source: The Global Social Media Check-up 2010
Burson-Marsteller Evidence-...
Speedy “Internet” Gonzalez
Source: comScoreWorld Metrix, February 2010 Data
The Latin
American
Internet audience
grew 23% ...
Latin America
Online Population
Source: comScoreWorld Metrix, February 2010 Data
1,000 Unique
Visitors
accessing from
home...
Surfing Time
Source: comScoreWorld Metrix, February 2010 Data
As broadband availability
improves and costs
decline in the ...
Reach of Social Networks
Source: comScoreWorld Metrix, February 2010 Data
The highly social nature of
Latin American cultu...
Clash of Titans
Source:comScoreWorldMetrix,February2010Data
Losing Face(book)
Source: comScoreWorld Metrix, February 2010 Data
E-CommeNce
E-Commerce is still in
its infancy in most of
Latin America, but
consumers visit
retail/product sites
even when...
http://www.ccaps.net/newsletter/05-08/newsletteren.htm
Ccaps Newsletter
Twitter
@fabcid
@ccaps_l10n
@thinklatam
http://www.facebook.com/#!/pages/Ccaps-Translation-and-Localization/254788843885
Thank you!
Thank you!
www.youtube.com/user/ThinkLatAm
LinkedIn
Fabiano Cid
Thank you!
Fabiano Cid
Managing Director
fcid@ccaps.net
Ccaps Translation and Localization
+55 (21) 2507-5989
Rua da Assem...
Social Media in Latin America
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Social Media in Latin America

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GALA joint presentation to a select group of exporters at the Washington State Department of Commerce on social media strategies for Latin America with a focus on Brazil.

Published in: Technology, Business
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Social Media in Latin America

  1. 1. Specific Marketing Issues: Social Media, SEO and more Fabiano Cid
  2. 2. Internet Users by Language Most Internet users do not live in the U.S. and do not have English as their native language. Source: Internet World Stats, June 2010 Top 10 languages represent 82.2% of Internet Users
  3. 3. Are You Talking to Me? Source: comScoreCustom Analysis of Page Views by Language, May 2009
  4. 4. What is Social Media? Social media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, videos and audio. Old definition from Wikipedia (not there anymore)
  5. 5. Social Media Ecosystem Emphasis varies by country
  6. 6. Social Media Fortune 100 Study  79% of the Top 100 use at least one of these social media platforms: Twitter, Facebook, YouTube, Corporate Blogs  20% are using all 4 platforms Most Global Companies Use At Least 1 Social Media Platform Source: The Global Social Media Check-up 2010 Burson-Marsteller Evidence-Based Communications - March 2010 Sample-Top 100 Fortune Global 500 29 U.S. companies 48 European companies 20 Asia-Pacific companies 3 Latin American companies
  7. 7. Percentage of Fortune Global 100 Companies with… Source: The Global Social Media Check-up 2010 Burson-Marsteller Evidence-Based Communications - March 2010
  8. 8. Percentage of Fortune Global 100 Companies with… Source: The Global Social Media Check-up 2010 Burson-Marsteller Evidence-Based Communications - March 2010
  9. 9. Speedy “Internet” Gonzalez Source: comScoreWorld Metrix, February 2010 Data The Latin American Internet audience grew 23% in the past year and now represents 8% of the global Internet audience
  10. 10. Latin America Online Population Source: comScoreWorld Metrix, February 2010 Data 1,000 Unique Visitors accessing from home or work computer
  11. 11. Surfing Time Source: comScoreWorld Metrix, February 2010 Data As broadband availability improves and costs decline in the region, these figures are bound to increase. Time Spent Online Total hours per visitor
  12. 12. Reach of Social Networks Source: comScoreWorld Metrix, February 2010 Data The highly social nature of Latin American culture plays an important part in the rise of Social Networks in the region. The heavy penetration of Social Networking is also playing an important role in facilitating the dissemination of other types of Web 2.0 content.
  13. 13. Clash of Titans Source:comScoreWorldMetrix,February2010Data
  14. 14. Losing Face(book) Source: comScoreWorld Metrix, February 2010 Data
  15. 15. E-CommeNce E-Commerce is still in its infancy in most of Latin America, but consumers visit retail/product sites even when they are not yet confident of the security of online transactions. Source: comScoreWorld Metrix, February 2010 Data
  16. 16. http://www.ccaps.net/newsletter/05-08/newsletteren.htm Ccaps Newsletter
  17. 17. Twitter @fabcid @ccaps_l10n @thinklatam
  18. 18. http://www.facebook.com/#!/pages/Ccaps-Translation-and-Localization/254788843885 Thank you!
  19. 19. Thank you! www.youtube.com/user/ThinkLatAm
  20. 20. LinkedIn Fabiano Cid
  21. 21. Thank you! Fabiano Cid Managing Director fcid@ccaps.net Ccaps Translation and Localization +55 (21) 2507-5989 Rua da Assembleia, 10/1906 Rio de Janeiro – RJ Brazil
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