• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Social Media in Latin America

on

  • 1,045 views

GALA joint presentation to a select group of exporters at the Washington State Department of Commerce on social media strategies for Latin America with a focus on Brazil.

GALA joint presentation to a select group of exporters at the Washington State Department of Commerce on social media strategies for Latin America with a focus on Brazil.

Statistics

Views

Total Views
1,045
Views on SlideShare
1,045
Embed Views
0

Actions

Likes
0
Downloads
16
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media in Latin America Social Media in Latin America Presentation Transcript

    • Specific Marketing Issues: Social Media, SEO and more
      Fabiano Cid
    • Internet Users by Language
      Most Internet users do notlive in the U.S. and do not have English as their native language.
      Top 10 languages represent
      82.2%
      of Internet Users
      Source: Internet World Stats, June 2010
    • Are You Talking to Me?
      Source: comScoreCustom Analysis of Page Views by Language, May 2009
    • What is Social Media?
      Social media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, videos and audio.
      Old definition from Wikipedia (not there anymore)
    • Social Media Ecosystem
      Emphasis varies by country
    • Social Media Fortune 100 Study
      Most Global Companies Use
      At Least 1 Social Media Platform
      • 79% of the Top 100 use at least one of these social media platforms: Twitter, Facebook, YouTube, Corporate Blogs
      • 20% are using all 4 platforms
      Sample-Top 100 Fortune
      Global 500
      29 U.S. companies
      48 European companies
      20 Asia-Pacific companies
      3 Latin American companies
      Source: The Global Social Media Check-up 2010
      Burson-Marsteller Evidence-Based Communications - March 2010
    • Percentage of Fortune Global 100 Companies with…
      Source: The Global Social Media Check-up 2010
      Burson-Marsteller Evidence-Based Communications - March 2010
    • Percentage of Fortune Global 100 Companies with…
      Source: The Global Social Media Check-up 2010
      Burson-Marsteller Evidence-Based Communications - March 2010
    • Speedy “Internet” Gonzalez
      The Latin American Internet audience grew 23% in the past year and now represents 8% of the global Internet audience
      Source: comScoreWorld Metrix, February 2010 Data
    • Latin America Online Population
      1,000 Unique Visitors accessing from home or work computer
      Source: comScoreWorld Metrix, February 2010 Data
    • Surfing Time
      Time Spent Online
      Total hours per visitor
      As broadband availability improves and costs decline in the region, these figures are bound to increase.
      Source: comScoreWorld Metrix, February 2010 Data
    • Reach of Social Networks
      The highly social nature of Latin American culture plays an important part in the rise of Social Networks in the region.
      The heavy penetration of Social Networking is also playing an important role in facilitating the dissemination of other types of Web 2.0 content.
      Source: comScoreWorld Metrix, February 2010 Data
    • Clash of Titans
      Source: comScoreWorld Metrix, February 2010 Data
    • Losing Face(book)
      Source: comScoreWorld Metrix, February 2010 Data
    • E-CommeNce
      E-Commerce is still in its infancy in most of Latin America, but consumers visit retail/product sites even when they are not yet confident of the security of online transactions.
      Source: comScoreWorld Metrix, February 2010 Data
    • Ccaps Newsletter
      http://www.ccaps.net/newsletter/05-08/newsletteren.htm
    • Twitter
      @ccaps_l10n
      @fabcid
      @thinklatam
    • Thank you!
      http://www.facebook.com/#!/pages/Ccaps-Translation-and-Localization/254788843885
    • Thank you!
      www.youtube.com/user/ThinkLatAm
    • LinkedIn
      Fabiano Cid
    • Thank you!
      Fabiano Cid
      Managing Director
      fcid@ccaps.net
      Ccaps Translation and Localization
      +55 (21) 2507-5989
      Rua da Assembleia, 10/1906
      Rio de Janeiro – RJ
      Brazil