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Social Media in Latin America

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GALA joint presentation to a select group of exporters at the Washington State Department of Commerce on social media strategies for Latin America with a focus on Brazil.

GALA joint presentation to a select group of exporters at the Washington State Department of Commerce on social media strategies for Latin America with a focus on Brazil.

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Social Media in Latin America Presentation Transcript

  • 1. Specific Marketing Issues: Social Media, SEO and more
    Fabiano Cid
  • 2. Internet Users by Language
    Most Internet users do notlive in the U.S. and do not have English as their native language.
    Top 10 languages represent
    82.2%
    of Internet Users
    Source: Internet World Stats, June 2010
  • 3. Are You Talking to Me?
    Source: comScoreCustom Analysis of Page Views by Language, May 2009
  • 4. What is Social Media?
    Social media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, videos and audio.
    Old definition from Wikipedia (not there anymore)
  • 5. Social Media Ecosystem
    Emphasis varies by country
  • 6. Social Media Fortune 100 Study
    Most Global Companies Use
    At Least 1 Social Media Platform
    • 79% of the Top 100 use at least one of these social media platforms: Twitter, Facebook, YouTube, Corporate Blogs
    • 7. 20% are using all 4 platforms
    Sample-Top 100 Fortune
    Global 500
    29 U.S. companies
    48 European companies
    20 Asia-Pacific companies
    3 Latin American companies
    Source: The Global Social Media Check-up 2010
    Burson-Marsteller Evidence-Based Communications - March 2010
  • 8. Percentage of Fortune Global 100 Companies with…
    Source: The Global Social Media Check-up 2010
    Burson-Marsteller Evidence-Based Communications - March 2010
  • 9. Percentage of Fortune Global 100 Companies with…
    Source: The Global Social Media Check-up 2010
    Burson-Marsteller Evidence-Based Communications - March 2010
  • 10. Speedy “Internet” Gonzalez
    The Latin American Internet audience grew 23% in the past year and now represents 8% of the global Internet audience
    Source: comScoreWorld Metrix, February 2010 Data
  • 11. Latin America Online Population
    1,000 Unique Visitors accessing from home or work computer
    Source: comScoreWorld Metrix, February 2010 Data
  • 12. Surfing Time
    Time Spent Online
    Total hours per visitor
    As broadband availability improves and costs decline in the region, these figures are bound to increase.
    Source: comScoreWorld Metrix, February 2010 Data
  • 13.
  • 14. Reach of Social Networks
    The highly social nature of Latin American culture plays an important part in the rise of Social Networks in the region.
    The heavy penetration of Social Networking is also playing an important role in facilitating the dissemination of other types of Web 2.0 content.
    Source: comScoreWorld Metrix, February 2010 Data
  • 15. Clash of Titans
    Source: comScoreWorld Metrix, February 2010 Data
  • 16. Losing Face(book)
    Source: comScoreWorld Metrix, February 2010 Data
  • 17. E-CommeNce
    E-Commerce is still in its infancy in most of Latin America, but consumers visit retail/product sites even when they are not yet confident of the security of online transactions.
    Source: comScoreWorld Metrix, February 2010 Data
  • 18. Ccaps Newsletter
    http://www.ccaps.net/newsletter/05-08/newsletteren.htm
  • 19. Twitter
    @ccaps_l10n
    @fabcid
    @thinklatam
  • 20. Thank you!
    http://www.facebook.com/#!/pages/Ccaps-Translation-and-Localization/254788843885
  • 21. Thank you!
    www.youtube.com/user/ThinkLatAm
  • 22. LinkedIn
    Fabiano Cid
  • 23. Thank you!
    Fabiano Cid
    Managing Director
    fcid@ccaps.net
    Ccaps Translation and Localization
    +55 (21) 2507-5989
    Rua da Assembleia, 10/1906
    Rio de Janeiro – RJ
    Brazil