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A Global Web Presence so Healthy... It Shines?
 

A Global Web Presence so Healthy... It Shines?

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Latin America is known as the home of many of the world’s most successful beauty queens, but how pretty — or ugly — do things get when some of the world’s largest beauty brands try to “go ...

Latin America is known as the home of many of the world’s most successful beauty queens, but how pretty — or ugly — do things get when some of the world’s largest beauty brands try to “go local”? What lessons can be learned from global hair care brands when it comes to Latin America? What strategies work best for online marketing and which tactics are a recipe for failure? In this presentation, Nataly Kelly will review strategies used by Pantene and other hair care brands, to highlight best and worst practices employed by the company and its competitors when targeting Latin American audiences.

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    A Global Web Presence so Healthy... It Shines? A Global Web Presence so Healthy... It Shines? Presentation Transcript