Be the first to like this
A major player in the publishing industry wanted to capitalize on the emerging Brazilian middle class. Headquarters decided to translate 1000 technical books into Brazilian Portuguese on a limited budget and short turnaround times. Ccaps and tauyou responded to the prospect with a solid proposal, while at the same time educating the client on other ways to enter a new market without incurring high costs. After much discussion, analysis, and quotes, the client disappeared with no commitment. Was it a real opportunity or an adventure not worth the time of our sales team? In this highly interactive session, Fabiano Cid, Managing Director of Ccaps Translation and Localization, and Diego Bartolomé, CEO of tauyou <language>, presented at the GALA Conference in Istanbul the scope of the client's request, how they structured the offer, and the risk analysis they did internally afterwards. Then they asked audience members, "How would you have dealt with this prospect?" and responses were varied but highly enlightening. The conclusion? Do not be afraid to share your failures as you may learn a lot from others.