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How To Implement Successful PPC

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  • 1. BEST PRACTICE GUIDE SUCCESSFUL PAY PER CLICK MARKETING Copyright Clickthrough Marketing Ltd ©2007
  • 2. ClickThrough are experts in: • Advanced level SEO • Online PR & Monitoring • Multi-lingual SEO • Affiliate Marketing Support • Pay Per Click Marketing • Blog & Forum Marketing Strategy • Website Conversion Enhancement • Website Analytics
  • 3. • • • • • • • • • Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  • 4. Executive Summary Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  • 5. Frequently Asked Questions Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  • 6. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  • 7. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  • 8. Stages To Successful PPC Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  • 9. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  • 10. Search Phrase Research & Selection • • • • • Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  • 11. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  • 12. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  • 13. Bid Management Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  • 14. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  • 15. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  • 16. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  • 17. Reporting & ROI Tracking Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  • 18. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  • 19. Creative Advert Writing Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  • 20. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  • 21. 8% CTR 15 pence per click 1.5% CTR 23 pence per click Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  • 22. Conversion Enhancement Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  • 23. Poor landing page Good advert Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  • 24. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  • 25. Click Fraud Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  • 26. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  • 27. Who Are ClickThrough • • • • • • • • • Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com