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Employee & MediaCycle (social)Social Media in HR SummitDublin, 27th September 2012Tim A. Ackermann                        ...
Social Media & Recruitment                             Source: clickz.com
Concept of the ELC                          Attraction         Obligation                      Selection     Separation   ...
Social Media & HR                          Attraction         Obligation                      Selection     Separation    ...
Relevance?                 Resources             Reaction                 Reception
Relevance?
Driver #1                1 2 many                      many 2 1       Spread                      network                 ...
Driver: #2               custom               made       Depth               generic  Obligatio                           ...
Driver #3              details      Scope              landscape     Obligatio                                            ...
Driver #4               facts      Appeal               emotions    Obligatio                                           At...
Driver #5                   web 1.0      Generation      web 2.0                                                    Attrac...
Driver #6                   scheduled                        on demand       Frequency                        frequently  ...
Driver #7                 motivation                        education       Purpose                        administration ...
Driver #8              information       Goal              call-to-              action                                   ...
Driver #9                 internal      Audience      external                                                Attractio   ...
Driver #10 - Data                                               Attractio                                                 ...
2D
3D                              • Attraction                                • Selection                                • I...
To be continued…             MediaELC                  Match
Everyone says Social Media is a unicorn, but maybe it’s just a horse?Jay Baer, Convince & ConvertTIM A. ACKERMANN         ...
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social media in hr summit

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Presentation at the Social Media in HR Summit, Dublin, 27.09.12

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  • WelcomePersonal introductionFrame: "social media in hr" 70% recruitment, 20% kpi/policies
  • Found this common marketing cycle and social mediaNot focussing social media on just attractionHow to use in all of the employee life / hr
  • Introduction into elc
  • How social media might fit in generallyHow it is already in useHow to structure social media usage along the elc?Choose the right tools for the certain messagesBe most effective and efficient in employee communication (incl. former and future employees)Work in progress!!!Could also be just food for thought about how you use your social media for branding and recruitment
  • Again, it might get complex by just looking at only a single driverData shared / provided / needed...LinkedIn for alumnusPinterest for brandingPinterest internally for e.g. Business travel infoGoogle plus for confidential info :-)
  • Transcript of "social media in hr summit"

    1. 1. Employee & MediaCycle (social)Social Media in HR SummitDublin, 27th September 2012Tim A. Ackermann 1
    2. 2. Social Media & Recruitment Source: clickz.com
    3. 3. Concept of the ELC Attraction Obligation Selection Separation Integration Retention Development
    4. 4. Social Media & HR Attraction Obligation Selection Separation Integration Retention Development
    5. 5. Relevance? Resources Reaction Reception
    6. 6. Relevance?
    7. 7. Driver #1 1 2 many many 2 1 Spread network Attractio n Obligatio Selection n 121 Separatio n Develop Integratio n Retention ment
    8. 8. Driver: #2 custom made Depth generic Obligatio n Attractio n Selection Separatio Integratio n n Develop Retention ment
    9. 9. Driver #3 details Scope landscape Obligatio Attractio n Selection n Separatio Integratio n n Develop Retention ment
    10. 10. Driver #4 facts Appeal emotions Obligatio Attractio n Selection n Separatio Integratio n n Develop Retention ment
    11. 11. Driver #5 web 1.0 Generation web 2.0 Attractio n web 3.01 Obligatio n Selection web 3.02 Separatio n Integratio n Develop Retention ment
    12. 12. Driver #6 scheduled on demand Frequency frequently Attractio n Obligatio Selection n Separatio Integratio n n continuous Retention Develop ment
    13. 13. Driver #7 motivation education Purpose administration Attractio n Obligatio Selection n Separatio Integratio n n feedback Retention Develop ment
    14. 14. Driver #8 information Goal call-to- action Attractio n Obligatio Selection n Separatio Integratio n n Develop Retention ment
    15. 15. Driver #9 internal Audience external Attractio n Obligatio Selection n public Separatio n Integratio n Develop Retention ment
    16. 16. Driver #10 - Data Attractio n Obligatio Selection n Separatio Integratio n n Develop Retention ment Source: trendmicro.com
    17. 17. 2D
    18. 18. 3D • Attraction • Selection • Integration ELC • Development • Retention • Spread • Depth Drivers • Scope • Appeal •… • facebook Media & • LinkedIn • Apps Tools • Wiki •…
    19. 19. To be continued… MediaELC Match
    20. 20. Everyone says Social Media is a unicorn, but maybe it’s just a horse?Jay Baer, Convince & ConvertTIM A. ACKERMANN 20 TALENTIMABOUT.ME/TALENTIM

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