Personalized Multichannel Marketing in a Digital World Fuji Xerox Singapore September 23, 2010fanatic@f5dc.com   +65 9111 ...
Agenda      Session                                                             Title                              Duratio...
© F5DC 2010 all rights limited, reproduction forbidden without approval   WWW.F5DC.COM
Social Media  does notsolve the non  solvable  problem© F5DC 2010 all rights limited, reproduction forbidden without appro...
© F5DC 2010 all rights limited, reproduction forbidden without approval   WWW.F5DC.COM
Movies in 80s© F5DC 2010 all rights limited, reproduction forbidden without approval   WWW.F5DC.COM
Multichannel Marketing    What is marketing channels today and tomorrow?    Evolution of new media channels (paid, earne...
© F5DC 2010 all rights limited, reproduction forbidden without approval   WWW.F5DC.COM
Non linear world                                Own world                                Multiple dimensions              ...
NON LINEAR                                                                          WORLD© F5DC 2010 all rights limited, r...
1806                                 Medicine Promotion                                      KinseitanThis Wikipedia and W...
Newspapers                                                Paid advertising                                 1800           ...
Kinetoscope parlor                                               Dewar’s Whisky                              1894         ...
Rotary Spark Transmitter                                                             Queensboro Corp             1906     ...
TV in homes                                  Bulova Ad                                               1906                 ...
Mobile handset                                                    First p2p SMS                           1973            ...
Internet                                       First banner AT&T                                            1990          ...
Affinity Engines, Appiir*, Business Parc, BusinessPartnerships.ca*, Contact Network, Doostang*, ecademy, eConozco, Eliyon,...
"If you always do what you always did,                          you always get what you always got.”                      ...
Mushroom advertising effect™ Advertising Mushroom effect, F5 Digital Consulting 2010© F5DC 2010 all rights limited, reprod...
YOU CAN NOT USE THE NEW MEDIA THE WAY YOU USED THE OLD MEDIA© F5DC 2010 all rights limited, reproduction forbidden without...
New media requires new way of working© F5DC 2010 all rights limited, reproduction forbidden without approval   WWW.F5DC.COM
We need to get our Digital License      Different objectives, metrics & usages for every online media                     ...
OWN WORLD© F5DC 2010 all rights limited, reproduction forbidden without approval     WWW.F5DC.COM
ONLINE HAS BEEN EMBRACED© F5DC 2010 all rights limited, reproduction forbidden without approval   WWW.F5DC.COM
PEOPLE DON’T TRUST US ANYMORE© F5DC 2010 all rights limited, reproduction forbidden without approval   WWW.F5DC.COM
They trust their friends© F5DC 2010 all rights limited, reproduction forbidden without approval   WWW.F5DC.COM
It is not anymore                                                                 about what                              ...
© F5DC 2010 all rights limited, reproduction forbidden without approval   WWW.F5DC.COM
Doing traditional                                                                                                   commun...
MULTIPLE                                                                          LAYERS© F5DC 2010 all rights limited, re...
© F5DC 2010 all rights limited, reproduction forbidden without approval   WWW.F5DC.COM
Media          explosion© F5DC 2010 all rights limited, reproduction forbidden without approval   WWW.F5DC.COM
Websites  as we used to   know them     are dead© F5DC 2010 all rights limited, reproduction forbidden without approval
Websites   Blogs & communities                                                       Search Engine              Social net...
Internet                                    Mobile  Applications© F5DC 2010 all rights limited, reproduction forbidden wit...
© F5DC 2010 all rights limited, reproduction forbidden without approval
© F5DC 2010 all rights limited, reproduction forbidden without approval
REALITY                                                                          CHECK© F5DC 2010 all rights limited, repr...
© F5DC 2010 all rights limited, reproduction forbidden without approval   WWW.F5DC.COM
DENTIST PARTY© F5DC 2010 all rights limited, reproduction forbidden without approval                                      ...
Having website, Facebook application,     augmented reality, Twitter feed                  does                           ...
One            receiving              end© F5DC 2010 all rights limited, reproduction forbidden without approval   WWW.F5D...
Social Media brings new toolsMarketing department More tools available Evaluate metrics Evaluate objectives Experiment...
Wrong focus         Social Media  have not been                 created for             Marketers !© F5DC 2010 all rights ...
Marketing department                                                                     IT department Objectives        ...
Who                                                                          decides ?© F5DC 2010 all rights limited, repr...
Marketing belong to marketers                         This is not a website                                           She ...
ConsumerMarketing department                                                                     IT department  Defines ob...
THE RIGHT                                                                          PATH© F5DC 2010 all rights limited, rep...
Marketers used to be in charge      BRANDS                                                                             CON...
Consumers are now in charge      BRANDS                                                                             CONSUM...
Your new role as a marketer                                                                                      Spot con...
Traditional media are like pillars   Support your BRAND   Push a message   Linked to maintain foundations © F5DC 2010 a...
New Role of PAID MEDIA :                                                               SUPPORT               Marketing Med...
© F5DC 2010 all rights limited, reproduction forbidden without approval                                                   ...
New role of OWNED MEDIA :                                                                               LIGHT HOUSE       ...
NEW MEDIA is the connection   Engage the audience   Do not push a message   Interaction on consumer needs © F5DC 2010 a...
New role of EARNED MEDIA :                                                             DIALOG        Marketing Media that ...
© F5DC 2010 all rights limited, reproduction forbidden without approval   WWW.F5DC.COM
Our new responsibilities as marketers        Efforts to create the relation        Be genuine        Respect, personal ...
Let consumer make the first KISS© F5DC 2010 all rights limited, reproduction forbidden without approval   WWW.F5DC.COM
BUT                                            Don’t stop HERE !!!!!© F5DC 2010 all rights limited, reproduction forbidden...
Respond to consumers© F5DC 2010 all rights limited, reproduction forbidden without approval   WWW.F5DC.COM
2010 engagement paradigm  Always start from the consumer needs                      consumer is the center of strategy    ...
The best kept secret : Mix channels           Good ingredient                                                             ...
Engage Consumer into a personalize   journey through multiple touch points                                              Us...
360 3.6.0                                                                 vs© F5DC 2010 all rights limited, reproduction f...
Conclusion    Go watch the movie© F5DC 2010 all rights limited, reproduction forbidden without approval   WWW.F5DC.COM
Conclusion    We can not reach consumer     the way we used to reach him    Apply new methods    Go back to basics of s...
Thanks.Do you have any question ?        http://bit.ly/aEmARR       f5dc   gregbirgefanatic@f5dc.com   +65 9111 6849      ...
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Personalized multichannel in digital world_A

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Personalized multichannel in digital world_A

  1. 1. Personalized Multichannel Marketing in a Digital World Fuji Xerox Singapore September 23, 2010fanatic@f5dc.com +65 9111 6849 WWW.F5DC.COM
  2. 2. Agenda Session Title Duration A Multichannel Marketing 60 minutes Break 10 minutes B 1:1 Experience 60 minutes Break 10 minutes C Measurement 60 minutes Break 10 minutes D Hands-on exercise 30 minutes E Workshop Summary 10 minutes© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  3. 3. © F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  4. 4. Social Media does notsolve the non solvable problem© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  5. 5. © F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  6. 6. Movies in 80s© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  7. 7. Multichannel Marketing   What is marketing channels today and tomorrow?   Evolution of new media channels (paid, earned, owned media)   Revolution of traditional channels (personalized direct mail, video-on-demand)   Marketing Technology: whose responsibility?   Utilize personalization & multi-channel to create the competitive edge© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  8. 8. © F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  9. 9. Non linear world Own world Multiple dimensions Back to reality The Right Path© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  10. 10. NON LINEAR WORLD© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  11. 11. 1806 Medicine Promotion KinseitanThis Wikipedia and Wikimedia Commons image is from the user Chris 73 and is freely available at http://commons.wikimedia.org/wiki/File:Edo_period_advertising_in_Japan.jpg under the creative commons cc-by-sa 2.5 license. © F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  12. 12. Newspapers Paid advertising 1800 1836© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  13. 13. Kinetoscope parlor Dewar’s Whisky 1894 1899© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  14. 14. Rotary Spark Transmitter Queensboro Corp 1906 1922© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  15. 15. TV in homes Bulova Ad 1906 1941© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  16. 16. Mobile handset First p2p SMS 1973 1994 Mass market 1990 SMS ad 1998© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  17. 17. Internet First banner AT&T 1990 1994© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  18. 18. Affinity Engines, Appiir*, Business Parc, BusinessPartnerships.ca*, Contact Network, Doostang*, ecademy, eConozco, Eliyon, EntreMate, eXtremeNetworking.biz*, FriendlyFavors, GoingProfessional, Growth Company, Im Not From Here, InterAction, ITmob, ItsNotWhatYouKnow, Join Network PLUS, LLC, Kickstart-Connect*, Konnects, LinkedIn,Link Silicon Valley, matcheroo, Mediabistro, Monster Networking, NetMiner, Netmodular Community, Networking For Professionals, Online Business Networking Resource, OpenBusiness Club (openBC), OrderGenerator, PeopleThatClick*, Point Relevance, Polypol, PowerMingle, RealContacts, ReferNet, Reunion, Ryze, SelectMinds, SeniorManagement Network*, Shortcut, Silicon Valley Pipeline, Spoke Software, Sullivan Executive Networking Community, Tacit - ActiveNet, TENG, Viaduc*, Visible Path,WisdomBuilder, Zerendipity Networks, Zerodegrees, Pingsta, XING50 Something.com, 50Yearsplus.com, ANTfriender, ArtistNow!, AveMariaSingles, Bigcampus.net,BookCrossing, Buzznet, CampusNetwork*, Classmates, Collegester, Community Zero, Company of Friends, ConnectU*, DeanSpace, Delphi Forums, Digital Squeeze,Downelink, FilmTrust*, Foodsters, FunHi, GamersGlue, Globe Alive, gradFinder, HRTS - Hollywood Radio & Television Society, Jewster*, LDS Circle*, Mediabuddies, Meet Me atHOT or NOT?, naboe*, Netplaya Burning Man CommunityNeurona, PayDemocracy, quad5, Schoolster, SongBuddy, Talk City, TheSquare, threedegrees, TimeBucks*,UpMyStreet, UrScouted*, UUSwap*, Wealink*, Xfire*, Yelp!*, aSmallWorld, Athlinks, Boo, AdultFriendFinder, mj.com, CafeMom, Cake Financial, Care2, College Tonight,DeviantART, DontStayin, Elftown, Eons.com, Espinthebottle, Experience Project, Fetlife, Flixter, Gaia Online, MyAnimeList, Geni.com, Gossipreport.com, Anonil, GamerDNA,Iltaki, kaioo, LibraryThing, Livemocha, Muxlim, MyChurch, MyHeritage, Ohioh, OUTeverywhere, Playahead, PlayboyU, StudiVZ, ProfileHeaven, quarterlife, Revelry,ResearchGATE, scispace.net, Shelfari, Skyrock, Student.com, Taltopia, Trombi.com, Vampirefreaks, WebBiographies, Wis.dm, Xt3, Yelp, Inc., YoumeoAfroRomance,ajewishdatingsite, americansingles, Amigos, AsiaFriendFinder, Berkzter, BlackPlanet, BUZZSession, Cherish, collegeluv.com, ChristiansTogether , Country Singles, Cupid,Cupids Database, Date.com, Date the UK, Dating.dk, Dating Jewish Singles, eHarmony, Equally Yoked, FriendFinder, Gay Christian Dating, Gay Jewish Dating, Gay MilitaryM4M, GermanFriendFinder, HookUP*, hotsaints, IndianFriendFinder, InterMingle, Introducing, ItsJustCoffee*, jdate.com, JewishCafe, JewishFriendfinder, JewishLoveMatch,Jewish Matchmaker, Jewish Personals, JMatch, Lavalife, LDS Singles Mingle, LDS Singles Network, LDS Singles SingleSaints, Love, M4M Seniors, Magoori, Match.com,Mature Dating.org, meetic, MyCountryMatch, MyEMatch, Overweight Date, Passion, POP! PeopleOnPage, PlanetOut Partners, Inc., RateOrDate, RedDate, RelationshipExchange, RogueConnect*, Senior Dating Exchange, SeniorFriendFinder, SeniorsCircle, SingleJew, Single Seniors, SpeedDating ,Online-Jewish Dating Spicy Senior Singles, Swappster, Totally Jewish-Dating Channel, TrueBeginnings, uDate, UrbanTraditional, Vegetarian singles, webdate, Yahoo!Personals, YID - Single Jewish Dating, Fubar8minuteDating, Evite, First Tuesday, Food and Friends*, GeekDinner, HurryDate, The Lunch Club NYC, Lunch Partners, MEETin*,MeetUp, MixerMixer, Netparty, new-in-town, Social Circles, WhizSpark.Backwash, bobojam*, Breedster, BuddyBridge, Chia Friend, ChosenNet,Christianster, Click2Friends,easeek, eFriendsnet, enCentra, everyonesconnected, FriendFan, Friendity, Friend MAP, Friendoo, friendsand, friendsbay.de, Friends of Friends, Friends Reunited, Friendset,Friends of Friends, Friendster, Friend Surfer, Friendsync, Friendzy, Gruuve, HeiYou, hi5, hipstir, Huminity, HummingBoard, The Impersonals, iSocialite, Korea Data House, LDSLinkUp, LianQu, LinkEstadao*, linkyourfriends, Living Directory, MeineFreunde*, Metails, mrNeighborhood, myfriends, Myspace, NetFriendships, Neurofriends, orkut,PalJunction, peeps nation, qpengyou, Ringo, saywhatz, Swirve*, The Bomb*, Tickle by Emode, ticqle, Tribe.net, TribungPinoy*, UUFriends, Wallop, WiW, WorldShine, YeeYoo,YOYO, zenetwork, Badoo, Bahu, Bebo, Facebook, Frühstückstreff, Jaiku, myYearbook, Nasza-loasa.pl, Netlog, ReUnion.com, Sonico.com, Tagged.com, Tuenti.com,Wasabi,ActiveMatch, AirCQ, asphaltgames, awaRE, BEDD, Beliefnet Mobile, BusyThumbs*, BuZZone, CrowdSurfer, Dodgeball, Earthcomber*, Encounter Bubbles, Flickr,Fluidtime, Hocman*, IcyPole, ImaHima, Jabberwocky, JAMDAT, Jukola*, Mamjam, MeetingPoint*, Meetup, Mobido*, MobiLuck, mobster, Mooble, modus, MTONE, nTAG*,PeepsNation, Playtxt.net*, Plink Mobile, Plazes*, Pocketster, Portabible*, proxidating, Proxpro, PurpleAce*, Saw-You, Serendipity, socialight, Socializer, SoundPryer*, Speck,TagText*, Traces of Fire, tunA, TxtMob*, Urban Plexus*, Wavemarket, weemee, WhoAt, WiFi.Bedouin, Wow Friends*, itsmy, mobikade, MocoSpace, Backwash for Pets, Catster*,Dogster, HAMSTERster, KissyKat, Neopets, Horseland, Buzznet, Expressions, Findapix, Flickr, FotoAmigo*, Fotolog.net, Fotothing, FriendBlend, MyShoots*, Nokia Lifeblog,PictureM*, PixParty, smugmug, SocialCanvas, Textamerica, Webshots, Zorpia, Zoto, Blogpod, BuddyZoo, clevercactus*, del.icio.us, dodgeball, Dude Check This Out!, eTwine,Eurekster!, eventSherpa, fonetango, Funchain.com, Gush, HelloWorld, Home Exchange, HomeLink, InsiderPages*, Intervac, JournURL, KnowMates, LiveJournal,MixedNutz.net, Mooble, Mosuki*, motime*, M-Tone, Multiply, Nioki, The Opinion Exchange, Palbook, PeopleAggregator, RepCheck, SmallPlanet, Small World Project, SocialGrid, Splinder*, Squiby, StumbleUpon, TXTParty, Upcoming.org, WiredReach, Xanga, Yafro Moblog, Zdarmanet, Zopto, Habbo, Ning, Plaxo, Plurk, Vox © F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  19. 19. "If you always do what you always did, you always get what you always got.” - Anonymous© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  20. 20. Mushroom advertising effect™ Advertising Mushroom effect, F5 Digital Consulting 2010© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  21. 21. YOU CAN NOT USE THE NEW MEDIA THE WAY YOU USED THE OLD MEDIA© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  22. 22. New media requires new way of working© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  23. 23. We need to get our Digital License Different objectives, metrics & usages for every online media Which is in any case is totally different from using the push media© F5DC 2010 all rights limited, reproduction forbidden without approval
  24. 24. OWN WORLD© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  25. 25. ONLINE HAS BEEN EMBRACED© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  26. 26. PEOPLE DON’T TRUST US ANYMORE© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  27. 27. They trust their friends© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  28. 28. It is not anymore about what we say, it is about what they believe© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  29. 29. © F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  30. 30. Doing traditional communication IMPACT© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  31. 31. MULTIPLE LAYERS© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  32. 32. © F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  33. 33. Media explosion© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  34. 34. Websites as we used to know them are dead© F5DC 2010 all rights limited, reproduction forbidden without approval
  35. 35. Websites Blogs & communities Search Engine Social networking Share tools One to many Generate traffic Aggregation of Exchange ofcommunication to a dedicated group of people information to link site based on themes based on information common theme User generated media site Professional shared site content Market place to share media Authority based information© F5DC 2010 all rights limited, reproduction forbidden without approval
  36. 36. Internet Mobile Applications© F5DC 2010 all rights limited, reproduction forbidden without approval
  37. 37. © F5DC 2010 all rights limited, reproduction forbidden without approval
  38. 38. © F5DC 2010 all rights limited, reproduction forbidden without approval
  39. 39. REALITY CHECK© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  40. 40. © F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  41. 41. DENTIST PARTY© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  42. 42. Having website, Facebook application, augmented reality, Twitter feed does not solve your problems© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  43. 43. One receiving end© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  44. 44. Social Media brings new toolsMarketing department More tools available Evaluate metrics Evaluate objectives Experiment Run some basic metrics alone© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  45. 45. Wrong focus Social Media have not been created for Marketers !© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  46. 46. Marketing department IT department Objectives  Tools integration What we want  Enablement of achieve solution Data department  Data relevance  Data stream© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  47. 47. Who decides ?© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  48. 48. Marketing belong to marketers This is not a website She is not a Social Campaign© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  49. 49. ConsumerMarketing department IT department Defines objectives on Enables the objectives what we need to decided by marketing achieve Ownership Responsible Data department Defines metrics to best represents the marketing objectives© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  50. 50. THE RIGHT PATH© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  51. 51. Marketers used to be in charge BRANDS CONSUMERS© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  52. 52. Consumers are now in charge BRANDS CONSUMERS© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  53. 53. Your new role as a marketer   Spot consumer   Guide consumer   Let him decide   Propose few routes   Bring him back to base© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  54. 54. Traditional media are like pillars   Support your BRAND   Push a message   Linked to maintain foundations © F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  55. 55. New Role of PAID MEDIA : SUPPORT Marketing Media you spend to Push a message to a Consumer© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  56. 56. © F5DC 2010 all rights limited, reproduction forbidden without approval ✗ WWW.F5DC.COM
  57. 57. New role of OWNED MEDIA : LIGHT HOUSE Marketing efforts to represent corporately your brand© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  58. 58. NEW MEDIA is the connection   Engage the audience   Do not push a message   Interaction on consumer needs © F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  59. 59. New role of EARNED MEDIA : DIALOG Marketing Media that cost time to create propagate and maintain it adapted from Marketing profs LLC definition© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  60. 60. © F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  61. 61. Our new responsibilities as marketers   Efforts to create the relation   Be genuine   Respect, personal   Talk   Listen   Don’t try to change me   Time© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  62. 62. Let consumer make the first KISS© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  63. 63. BUT Don’t stop HERE !!!!!© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  64. 64. Respond to consumers© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  65. 65. 2010 engagement paradigm Always start from the consumer needs consumer is the center of strategy consumer strategy is the center of the tactics strategy tactics innovation tactics is the center of the innovation© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  66. 66. The best kept secret : Mix channels Good ingredient Good product + + Mixed flavors Mixed channels + + Good chef Good strategy = = Good meal Good campaign http://www.flickr.com/photos/kyle0922/4622668655/in/pool-food_porn© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  67. 67. Engage Consumer into a personalize journey through multiple touch points Using the new media and traditional media to support the engagement© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  68. 68. 360 3.6.0 vs© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  69. 69. Conclusion   Go watch the movie© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  70. 70. Conclusion   We can not reach consumer the way we used to reach him   Apply new methods   Go back to basics of strategy measurement planning   360 is not 3.6.0   Social Media digital are not toys© F5DC 2010 all rights limited, reproduction forbidden without approval WWW.F5DC.COM
  71. 71. Thanks.Do you have any question ? http://bit.ly/aEmARR f5dc gregbirgefanatic@f5dc.com +65 9111 6849 WWW.F5DC.COM

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