Mobile Social Media Adtech Singapore

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Mobile Social Media Adtech Singapore

  1. 1. Mobile Social MediaModerator:Gregory Birge, Managing Director, F5 Digital ConsultingPresenters:Gilles Badinet, CEO, EyeKaDeep Malhotra, Director of Sales & Business Development,MySpace India
  2. 2. Mobile Social MediaDiscussion Points: •  The migration of online communities on mobile •  Social media and UCG’s next phase in the mobile world •  International examples of social networks utilising mobile •  Developing a 360 degree approach to mobile social media •  Impact on the consumer •  Business model evolution, advertising model •  Platform evolution
  3. 3. Mobile Social Media 300M 98M 50M 64M 1999 2002 2002 2004• The migration of online communities on mobile
  4. 4. Mobile Social Media•  Social media and UCG’s in the mobile world
  5. 5. Mobile Social Media•  International examples of Mobile social networks
  6. 6. Example Mobile Social Media http:// landingpages.millennialmedia.com/ custom/juno/landing.php  
  7. 7. Mobile Social Media
  8. 8. Mobile Social Media•  360 degree approach to mobile social media
  9. 9. Mobile Social Media songs fragmenting• Cannibalization
  10. 10. Mobile Social Media Do you have 15mn ?
  11. 11. Mobile Social Media http://upload.wikimedia.org/wikipedia/commons/9/9c/Rational_scale_to_assess_the_harm_of_drugs_ %28mean_physical_harm_and_mean_dependence%29.svg•  Consumer impact ?
  12. 12. Mobile Social Media•  Platform evolution ? What needs, what to expect ?
  13. 13. Mobile Social Media Computer Mobile  Ring….................tone  Polyphonic……..tone $1-  True……………...tone $5 Subscription ?•  Business impact, business model
  14. 14. Mobile Social Media
  15. 15. Mobile Social Media Personal Portable Collaborative•  What is next ?

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