Slides for AdTech Tokyo 2010 Integration of Media and Technologyfanatic@f5dc.com   +65 9111 6849       WWW.F5DC.COM
© F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
© F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
New Role of PAID MEDIA :                                                 SUPPORT Marketing Media you  spend to Push a   me...
New role of OWNED MEDIA :                                            LIGHT HOUSE  Marketing efforts to represent corporate...
New role of EARNED MEDIA :                                                                                             DIA...
Websites  are      dead(the way we know them)                   WWW.F5DC.COM
© F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
© F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
THANKSfanatic@f5dc.com   +65 9111 6849   WWW.F5DC.COM
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Adtech Tokyo2010

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Adtech Tokyo2010

  1. 1. Slides for AdTech Tokyo 2010 Integration of Media and Technologyfanatic@f5dc.com +65 9111 6849 WWW.F5DC.COM
  2. 2. © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
  3. 3. © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
  4. 4. New Role of PAID MEDIA : SUPPORT Marketing Media you spend to Push a message to a Consumer © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
  5. 5. New role of OWNED MEDIA : LIGHT HOUSE Marketing efforts to represent corporately your brand © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
  6. 6. New role of EARNED MEDIA : DIALOG Marketing Media that cost time to createpropagate and maintain itadapted from Marketing profs LLC definition © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
  7. 7. Websites are dead(the way we know them) WWW.F5DC.COM
  8. 8. © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
  9. 9. © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
  10. 10. THANKSfanatic@f5dc.com +65 9111 6849 WWW.F5DC.COM

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