Creating Future TrendBandwagonDigiGen 2009 WorkshopPart 5                                         WWW.F5DC.COMGregory.birg...
AGENDA0900 – 0930 :         Introduction0930 – 1030 : Current social networking market Place1030 – 1100 : BREAK1100 – 1200...
Marketers used to be in chargeBRANDS                     CONSUMERS                WWW.F5DC.COM
Consumers are now in chargeBRANDS                    CONSUMERS               WWW.F5DC.COM
What is our role ?  Preparing flight plan  Giving control to the consumer  Monitoring  Controlling  Adapt            ...
http://www.youtube.com/watch?v=xj8ZadKgdC0&eurl=http://video.google.com/videosearch?q=future+media&emb=0&aq=f&feature=play...
Relevance : 51. Semantic Web or Web3.0   Impact :    5
Web classifications                  Web 1.0            Web 2.0        Web 3.0Directions        download           upload ...
Are you web1.0 and web 2.0 ready ?Web 1.0 & 2.0    Do you have a         Is your website        Can we find your        Do...
Relevance : 52. Artificial Intelligence        Impact :    5  Technology platform provider  Crowd sourcing marketplace
3. Virtual Worlds                                                                     Relevance : 3                       ...
4. Virtual Minority Phones                                          Relevance : 3                                         ...
5. Attention Economy                         Relevance : 5                                             Impact :    5      ...
6. Websites like Web Services                                                  Relevance : 1                              ...
7. Online Video / Internet TV            Relevance : 5                                         Impact :    4941 Million Li...
8. Rich Internet Applications (RIA)
9. International Web14 of the top 25 US Web now attract more visitors from outside the US than from                       ...
10. Personalization
Next, more and moreAggregation level                                   Numbers                    WWW.F5DC.COM
THANKS                                         WWW.F5DC.COMGregory.birge@f5dc.com   +65 9111 6849
Merge and AcquisitionGlobal internet services / media company                                                      Face Bo...
http://www.webpronews.com/blogtalk/2007/11/13/profitable-niche-publishing-business-models
Advantages                                              Disadvantages                                                     ...
Internet TV Platforms                                              creating                                              e...
Segment your audience/customer           ≠               WWW.F5DC.COM
Types              Traditionalist                     Integrators               Un-pluggeds              Consume TV, radio...
There’s always something…                   1980s             1990s                2000s                  2010s           ...
Measurable Consumer Engagement                                         Product                                       Invol...
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F5DIGITAL DigiGen09_workshop_part5

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F5DIGITAL DigiGen09_workshop_part5

  1. 1. Creating Future TrendBandwagonDigiGen 2009 WorkshopPart 5 WWW.F5DC.COMGregory.birge@f5dc.com +65 9111 6849
  2. 2. AGENDA0900 – 0930 : Introduction0930 – 1030 : Current social networking market Place1030 – 1100 : BREAK1100 – 1200 : Optimizing Audience Engagement1200 – 1300 : LUNCH1300 – 1400 : Revenue generation, goals1400 – 1430 : Legal aspects1430 – 1500 : BREAK1500 – 1600 : Future Trend
  3. 3. Marketers used to be in chargeBRANDS CONSUMERS WWW.F5DC.COM
  4. 4. Consumers are now in chargeBRANDS CONSUMERS WWW.F5DC.COM
  5. 5. What is our role ?  Preparing flight plan  Giving control to the consumer  Monitoring  Controlling  Adapt WWW.F5DC.COM
  6. 6. http://www.youtube.com/watch?v=xj8ZadKgdC0&eurl=http://video.google.com/videosearch?q=future+media&emb=0&aq=f&feature=player_embedded WWW.F5DC.COM
  7. 7. Relevance : 51. Semantic Web or Web3.0 Impact : 5
  8. 8. Web classifications Web 1.0 Web 2.0 Web 3.0Directions download upload ContinousRelations one-to-many many-to-many many-to-many-to- one-placeInterface desktop computer Mobile CloudAtom Website Post Instant(smallest unit) WWW.F5DC.COM
  9. 9. Are you web1.0 and web 2.0 ready ?Web 1.0 & 2.0 Do you have a Is your website Can we find your Do you engage your Is it (really) integrated website ? optimized ? product online ? consumers in your strategy ?Do you have a website ? How much do you spend Is your online catalog up to How is your intranet Do you have blog ? online ? date ? Do you sell online ? WWW.F5DC.COM
  10. 10. Relevance : 52. Artificial Intelligence Impact : 5  Technology platform provider  Crowd sourcing marketplace
  11. 11. 3. Virtual Worlds Relevance : 3 Impact : 1  Interesting platform to create side marketing (ex Fuji / HP creating fake roles)  However, Who Am I talking to ?  Do not overload
  12. 12. 4. Virtual Minority Phones Relevance : 3 Impact : 4  More location aware services   Pinch to Zoom Gestures  Internet companies to become key mobile portals   Face recognition, automatic sorting  iPhone: revolutionary User Interface
  13. 13. 5. Attention Economy Relevance : 5 Impact : 5 Marketplace Keyword is ‘Relevancy’ E.g. personalized where consumers E.g Amazon & news, search, agree to receive Netflix alerts and services for their recommendations Screenshots attention to buy
  14. 14. 6. Websites like Web Services Relevance : 1 Impact : 5Paving the Road to more Intelligent Computing Unstructured Effectively expose information will their information Transformations are never smooth give way to to the world structured information Scrapers & MashUps websites Web websites services websites
  15. 15. 7. Online Video / Internet TV Relevance : 5 Impact : 4941 Million Living Room Internet TV Viewers By 2013 36% 75% 2006 1987
  16. 16. 8. Rich Internet Applications (RIA)
  17. 17. 9. International Web14 of the top 25 US Web now attract more visitors from outside the US than from within.   7.406 billion searches (July 08)   196 million daily web users   400 million daily web searches   7.398 billion searches (August08)
  18. 18. 10. Personalization
  19. 19. Next, more and moreAggregation level Numbers WWW.F5DC.COM
  20. 20. THANKS WWW.F5DC.COMGregory.birge@f5dc.com +65 9111 6849
  21. 21. Merge and AcquisitionGlobal internet services / media company Face Book Human Pets WWW.F5DC.COM
  22. 22. http://www.webpronews.com/blogtalk/2007/11/13/profitable-niche-publishing-business-models
  23. 23. Advantages Disadvantages •  Cannot enforce business logic on the client Cross- •  Cannot access read-only properties on platform and serializable objects Based on standard protocols cross- •  Cannot use non-default constructors on such as SOAP, XML, and HTTP serializable objects language support •  Cannot serialize datatypes such as Collection or HashTable •  Cannot enforce logic in propertySimple distributed getters or setters on serializable application objects Type safety for Simple Message development as datatypes Protocol compared toother techniques WWW.F5DC.COM
  24. 24. Internet TV Platforms creating economies of scale in Multiple technology, destinations delivery and underlie thousands distribution of properties and brands Media Owner control how video is published on their own sites and syndicated across the Internet
  25. 25. Segment your audience/customer ≠ WWW.F5DC.COM
  26. 26. Types Traditionalist Integrators Un-pluggeds Consume TV, radio Grew up with Engage with media and print almost traditional media across multiple exclusively space but embrace platform – value, Value expert opinions online and social tools immediacy, brevity May use online tools, Value ‘pro-am’ and choice but have not made opinions and Value peer opinions them their own consensus Can text with their Mix their media eyes closed. choice http://leighhouse.typepad.com/advergirl/packaging/ WWW.F5DC.COM
  27. 27. There’s always something… 1980s 1990s 2000s 2010s The Net The Web The Metaweb The Semantic WebContent Desktop Web Publishing Weblogs & K-logs, Lifelogs Publishing & Web Site RSS & Personal Portals Phone, Fax, PIM’s, E-mail & E-Mail, Webmail, IM,Communication Email IM, Phone, Fax VOIP, Video Unified Conferencing & Web Communications Conferencing Groupware, Database KM, andCollaboration Applications Intranets Wikis, Decentralized Group Minds Collaboration & & Collective Semantic Webs Intelligence WWW.F5DC.COM
  28. 28. Measurable Consumer Engagement Product Involvement Velocity: Frequency Rate of of Purchase change Referral Frequency behavior. of service Intention interactions Online Types of behavior interactions WWW.F5DC.COM

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