3. Ignoring Meta-Tags Can
Keyword Cool Design Ignoring Help With
Advertising Is Equals Good Measurement Return on Search Engine
Everything Marketing Investments Optimization
Starting Too
Not Marketing Not Focusing Late
to a Defined on Repeat
Group Business
Inconsistency
in Marketing
Efforts Making a
Change for the
Not Getting Sake of It
Not Having a
Clear Feedback
Forgetting
Marketing That Slow and
Message Going Steady Wins
Overboard the Race
Lack of
Diversification
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4. Consumer Engagement in Social
Marketing
Solicit consumer input on your site to track and engage in a one-on-one conversation.
Create message boards, forums, and wikis to reach out to customers.
Develop a corporate blog, and post on relevant third-party blogs.
Advertise on relevant forums to get users to engage with you
Engage in public forums relevant to your brand
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21. Another good example
“We’re trying to let our hair down a bit and have
some fun’ with the campaign, he added. That is
evident in the offbeat ads being created for
Facebook, which include the chance to design
virtual cars.” - manager for marketing
communications at BMW
http://www.facebook.com/pages/Graffiti-Car-Contest-What-drives-you/
27172461048
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23. 7,176 members, 2 169 users.
409 photos,
483 posts
37 discussion groups.
Message adapted to Facebook audience Negative posts removed
Test target audience One way communication
Adapt marketing message New ‘style’ focus while brand means discount
Lower communication tone
No link to ecommerce site
Discussion forum WWW.F5DC.COM
24. What do they have in common ?
Technology does not matter !
Process / Media does not matter !
Input – Share – Comment – Respond
Designed to answer one objective
User centric evolution
Privacy respect
Exclusive club-like feeling
Innovative
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25. How to make it work ?
BRAND CONSUMERS
Why SCN ? Values ?
Really want to do it ? Benefits ?
How to engage ?
How to maintain ?
Do you open a new one ?
How to update ?
Link to a new one or focus on existing ?
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26. Why not create a video ?
POSM
TVC UGC TVC
Local flavor
Different tone Online
How do we engage the audience ?
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27. Why not create a Profile page on
Facebook ?
Why would I join ?
Does it match brand profile ?
Does it match the consumer needs ?
Where is my recognition ?
Why will I give YOU my name ?
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28. Why not create a Podcast ?
Perfect support from a TVC
Continue discussion on values
Do not focus on product
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29. Group exercise
Take one of your current campaign
Include some elements of SCN
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