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F5DIGITAL DigiGen09 workshop_part2

F5DIGITAL DigiGen09 workshop_part2






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    F5DIGITAL DigiGen09 workshop_part2 F5DIGITAL DigiGen09 workshop_part2 Presentation Transcript

    • Optimizing audience using SNWDigiGen 2009 WorkshopPart 2 WWW.F5DC.COMGregory.birge@f5dc.com +65 9111 6849
    • AGENDA0900 – 0930 : Introduction0930 – 1030 : Current social networking market Place1030 – 1100 : BREAK1100 – 1200 : Optimizing Audience Engagement1200 – 1300 : LUNCH1300 – 1400 : Revenue generation, goals1400 – 1430 : Legal aspects1430 – 1500 : BREAK1500 – 1600 : Future Trend
    • Ignoring Meta-Tags CanKeyword Cool Design Ignoring Help WithAdvertising Is Equals Good Measurement Return on Search EngineEverything Marketing Investments Optimization Starting TooNot Marketing Not Focusing Lateto a Defined on RepeatGroup Business Inconsistency in Marketing Efforts Making a Change for the Not Getting Sake of ItNot Having aClear Feedback ForgettingMarketing That Slow andMessage Going Steady Wins Overboard the Race Lack of Diversification WWW.F5DC.COM
    • Consumer Engagement in SocialMarketing  Solicit consumer input on your site to track and engage in a one-on-one conversation.  Create message boards, forums, and wikis to reach out to customers.  Develop a corporate blog, and post on relevant third-party blogs.  Advertise on relevant forums to get users to engage with you  Engage in public forums relevant to your brand WWW.F5DC.COM
    • Currently HTML WWW.F5DC.COM
    • AJAXhttp://www.phatfusion.net/imagemenu/index.htm Not a new code, but a new way to code with Java scripts WWW.F5DC.COM
    • FLEX Next generation of open source web languagehttp://flex.org/showcase/tagraph WWW.F5DC.COM
    • AIR Runtime for your computer WWW.F5DC.COM
    • Microformats WWW.F5DC.COM
    • Open APIs Twitter AtlasOpen Atlas Flickrviewer WWW.F5DC.COM
    • Consumer needs first, not technology WWW.F5DC.COM
    • What is the original idea ? WWW.F5DC.COM
    • A very good example  Same story board  Totally different immersion WWW.F5DC.COM
    • Opportunities 60k sweepstakes in 3 weekshttp://www.web-strategist.com/blog/2008/01/29/case-study-how-sony-leveraged-a-popular-vampire-facebook-widget-to-reach-its-community/ WWW.F5DC.COM
    • How does it apply to us ?   What to do with it ? WWW.F5DC.COM
    • Good examples WWW.F5DC.COM
    • Good examples WWW.F5DC.COM
    • Good examples WWW.F5DC.COM
    • Good examples WWW.F5DC.COM
    • Good examples WWW.F5DC.COM
    • Another good example “We’re trying to let our hair down a bit and have some fun’ with the campaign, he added. That is evident in the offbeat ads being created for Facebook, which include the chance to design virtual cars.” - manager for marketing communications at BMW http://www.facebook.com/pages/Graffiti-Car-Contest-What-drives-you/ 27172461048 WWW.F5DC.COM
    • WWW.F5DC.COM
    •   7,176 members,   2 169 users.  409 photos,  483 posts  37 discussion groups.  Message adapted to Facebook audience   Negative posts removed  Test target audience   One way communication  Adapt marketing message  New ‘style’ focus while brand means discount  Lower communication tone  No link to ecommerce site  Discussion forum WWW.F5DC.COM
    • What do they have in common ? Technology does not matter ! Process / Media does not matter ! Input – Share – Comment – Respond Designed to answer one objective User centric evolution Privacy respect Exclusive club-like feeling Innovative WWW.F5DC.COM
    • How to make it work ? BRAND CONSUMERS  Why SCN ?   Values ?  Really want to do it ?   Benefits ?  How to engage ?  How to maintain ?  Do you open a new one ?  How to update ?   Link to a new one or focus on existing ? WWW.F5DC.COM
    • Why not create a video ? POSM TVC UGC TVC  Local flavor  Different tone Online  How do we engage the audience ? WWW.F5DC.COM
    • Why not create a Profile page onFacebook ?   Why would I join ?   Does it match brand profile ?   Does it match the consumer needs ?   Where is my recognition ?  Why will I give YOU my name ? WWW.F5DC.COM
    • Why not create a Podcast ?   Perfect support from a TVC   Continue discussion on values   Do not focus on product WWW.F5DC.COM
    • Group exercise  Take one of your current campaign  Include some elements of SCN WWW.F5DC.COM
    • THANKS WWW.F5DC.COMGregory.birge@f5dc.com +65 9111 6849
    • Brand – Consumer – Media - Mapping+10 Brand values +10 Brand values +10 Brand values +10 Brand values +10- 10 - 10 - 10 - 10 - 10 WWW.F5DC.COM
    • Finding a needle in the haystack Find the right consumer Find the right information WWW.F5DC.COM