f4mmedia http://f4mmedia.deviantart.com/ on youtube http://www.youtube.com/user/futurhoodav on mixcloud http://www.mixcloud.com/futurhoodav/ on wordpress http://coloursheard.wordpress.com/ http://f4mmedia.wordpress.com(c)2013 all rights reserved f4mmedia Derek Bate elements vol2 ed 2 2
branding Use a palette to suit all of the considerations to hand: - the actual and ongoing character of the brand itself - the specific tasks at hand, what is it you are promoting, what direct message are you putting out - the trajectory of the brand itself, what is the future history of the business and the brand as a whole going to have. Use a suitable font palette. Have a typgraphy that does the job: - the font you use for the logo - a suitable font for display purposes, for headings - a font for any particular message, but not one that contradicts or clashes with the efforts made and that you are making. Take a look at my recent blog articles on the f4mmedia wordpress blog http://f4mmedia.wordpress.com http://f4mmedia.wordpress.com/2013/02/26/marketing-for-the-Telling any story is not simply a case of throwing out dialogue small-business/and characters, even though they may be really great - full http://f4mmedia.wordpress.com/2013/01/24/small-business-market-of life, well drawn, gorgeously fun. It is also about setting the ing/right scene or series of scenes. http://f4mmedia.wordpress.com/2013/01/14/marketing-integrated- content-online/Branding, indeed, any sort of marketing, is just the same. If http://f4mmedia.wordpress.com/2012/11/06/be-a-good-example-of-the background and the course of the story you are telling is yourself/just right, the message is better received. http://f4mmedia.wordpress.com/2012/10/01/typefaces-logos-psy- chology-branding/A large part of any process of branding is to establish a seriesof icons - logo, tagline etc. These may be the first and - and there are more coming very soon in this whole series ...essential steps but they are not the only areas of effort.