Jawaker Localization Challenges: Dubai World Game Summit

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Talk given at Dubai World Game Summit about localization challenges faced while building Jawaker; an online multi-player card gaming website targeting the MENA region
Fouad Mardini

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Jawaker Localization Challenges: Dubai World Game Summit

  1. 1. Localization Challenges in Jawaker Dubai World Game Summit 30 Nov 2010
  2. 2. Fouad Mardini Co-founder/Developer
  3. 3. Social Card Gaming
  4. 4. Targeting MENA
  5. 5. Statistics400,000+ Users
  6. 6. Statistics~2,000 Concurrent Players at Peak
  7. 7. Statistics12,000,000 Hands Played a Month
  8. 8. “Name of the Game”
  9. 9. Jawaker is the Arabic plural of Joker
  10. 10. Not this Joker
  11. 11. But rather this Joker
  12. 12. Don’t judge a book by its cover – American Proverb
  13. 13. Nissan Moco Spanish speaking world
  14. 14. Jawaker’s PremiumMembership Branding
  15. 15. Flirted with many names(Gold, Plus, etc...)
  16. 16. Jawaker Basha
  17. 17. Product Perception
  18. 18. Competitions verypopular especially during Ramadan
  19. 19. Users LOVE the idea
  20. 20. Even organizing andmanaging their own through Facebook
  21. 21. kingoftrx Facebook Page !"#$%
  22. 22. Product Monetization
  23. 23. Virtual Goods
  24. 24. Falafel
  25. 25. Arageel
  26. 26. Mint Tea
  27. 27. In addition to Ramadanonly goods (Ataief, etc.)
  28. 28. Unique Advertising Model
  29. 29. Zain Campaign 5% CTR
  30. 30. Google Chrome Campaign (CPA)Campaign Renewed
  31. 31. Payment Headaches
  32. 32. Reluctance to use credit cards
  33. 33. Payments through SMS Big Hassle Bad Cash Flow
  34. 34. Western Union Money Transfer
  35. 35. Product Relevance
  36. 36. Localized Game Rules
  37. 37. Street Rules
  38. 38. Employee dedicated to getting rules
  39. 39. Suit Names
  40. 40. Customized Audio Content
  41. 41. Other Challenges
  42. 42. Players easily offended verbally
  43. 43. Contact InfoRequests to “Deal with them”
  44. 44. Chat Filtration and Banning Players
  45. 45. Zero Tolerance
  46. 46. Technical Issues
  47. 47. Arabic RTL
  48. 48. Android still messes it up
  49. 49. Thank You

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