Jawaker Localization Challenges: Dubai World Game Summit
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Jawaker Localization Challenges: Dubai World Game Summit

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Talk given at Dubai World Game Summit about localization challenges faced while building Jawaker; an online multi-player card gaming website targeting the MENA region

Talk given at Dubai World Game Summit about localization challenges faced while building Jawaker; an online multi-player card gaming website targeting the MENA region
Fouad Mardini

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Jawaker Localization Challenges: Dubai World Game Summit Jawaker Localization Challenges: Dubai World Game Summit Presentation Transcript

  • Localization Challenges in Jawaker Dubai World Game Summit 30 Nov 2010
  • Fouad Mardini Co-founder/Developer
  • Social Card Gaming View slide
  • Targeting MENA View slide
  • Statistics400,000+ Users
  • Statistics~2,000 Concurrent Players at Peak
  • Statistics12,000,000 Hands Played a Month
  • “Name of the Game”
  • Jawaker is the Arabic plural of Joker
  • Not this Joker
  • But rather this Joker
  • Don’t judge a book by its cover – American Proverb
  • Nissan Moco Spanish speaking world
  • Jawaker’s PremiumMembership Branding
  • Flirted with many names(Gold, Plus, etc...)
  • Jawaker Basha
  • Product Perception
  • Competitions verypopular especially during Ramadan
  • Users LOVE the idea
  • Even organizing andmanaging their own through Facebook
  • kingoftrx Facebook Page !"#$%
  • Product Monetization
  • Virtual Goods
  • Falafel
  • Arageel
  • Mint Tea
  • In addition to Ramadanonly goods (Ataief, etc.)
  • Unique Advertising Model
  • Zain Campaign 5% CTR
  • Google Chrome Campaign (CPA)Campaign Renewed
  • Payment Headaches
  • Reluctance to use credit cards
  • Payments through SMS Big Hassle Bad Cash Flow
  • Western Union Money Transfer
  • Product Relevance
  • Localized Game Rules
  • Street Rules
  • Employee dedicated to getting rules
  • Suit Names
  • Customized Audio Content
  • Other Challenges
  • Players easily offended verbally
  • Contact InfoRequests to “Deal with them”
  • Chat Filtration and Banning Players
  • Zero Tolerance
  • Technical Issues
  • Arabic RTL
  • Android still messes it up
  • Thank You