Permission Based Marketing Why expanding rather than reducing your advertising expenditures in a difficult economy makes sense

What is permission based With over 40% of emails not read because they are perceived as spam, or they are opted out for lack of relevancy. The establishment of a system that requests and receives written confirmation from the email recipient is regarded as permission. The delivery rates skyrocket to over 90%. When relevancy is considered it increases to 96%

With over 40% of emails not read because they are perceived as spam, or they are opted out for lack of relevancy.

The establishment of a system that requests and receives written confirmation from the email recipient is regarded as permission.

The delivery rates skyrocket to over 90%.

When relevancy is considered it increases to 96%

Demographics 81% of individuals have email 61% have broadband connections 60% of woman and 40% of men save their email offers and use them later 25% of emails are read on Wednesday 91% say they would like to be on a preferred list 13% of online coupons are redeemed 1% only of printed coupons were redeemed [According to Inmar]

81% of individuals have email

61% have broadband connections

60% of woman and 40% of men save their email offers and use them later

25% of emails are read on Wednesday

91% say they would like to be on a preferred list

13% of online coupons are redeemed

1% only of printed coupons were redeemed

[According to Inmar]

Motivation The creation and management of a focused permission based marketing plan can generate superior results while quantifying the expenditures and ROI

The creation and management of a focused permission based marketing plan can generate superior results while quantifying the expenditures and ROI

Why have a PBM program It can remove the stress of trying to Retain clients, customers Attract new customers Increase the customers frequency of visits Increase the amount that is spent per visit

It can remove the stress of trying to

Retain clients, customers

Attract new customers

Increase the customers frequency of visits

Increase the amount that is spent per visit

3 keys to success 1. Create a loyalty program Give existing customers Special treatment & offers Birthday Anniversary Benefits: They are 3x more profitable than a new one They are less likely to go elsewhere They are a source of immediate referrals

1. Create a loyalty program

Give existing customers

Special treatment & offers

Birthday

Anniversary

Benefits:

They are 3x more profitable than a new one

They are less likely to go elsewhere

They are a source of immediate referrals

Expansion 2. Establish a weekly email update With relevant offers, events, awards, etc Benefits: Gives your business cross promotional opportunities Increases the size of your customer base Expands Brand awareness With the engagement of such systems as Return Path deliverability is assured for in excess of 95%

2. Establish a weekly email update

With relevant offers, events, awards, etc

Benefits:

Gives your business cross promotional opportunities

Increases the size of your customer base

Expands Brand awareness

With the engagement of such systems as Return Path deliverability is assured for in excess of 95%

Branding 3. Create a website Helps define your business image Source of information about the business Establishes Brand awareness Accessible 24/7 Creates portal for eCommerce and feedback Benefits: Higher visibility for your business Can generate revenue during off hours Fixed costs Feedback establishes product / service needs

3. Create a website

Helps define your business image

Source of information about the business

Establishes Brand awareness

Accessible 24/7

Creates portal for eCommerce and feedback

Benefits:

Higher visibility for your business

Can generate revenue during off hours

Fixed costs

Feedback establishes product / service needs

Tools Availability of real time statistical data Analyze reactions of plans implemented Determine: Views, Prints, Redemptions Benefits: Pinpoints efforts for success Makes planning ahead focused Enhances the return on investment

Availability of real time statistical data

Analyze reactions of plans implemented

Determine: Views, Prints, Redemptions

Benefits:

Pinpoints efforts for success

Makes planning ahead focused

Enhances the return on investment

Building a Data Base Benefits: Creates a current customer list Giving new customers a chance to become loyal ones

Benefits:

Creates a current customer list

Giving new customers a chance to become loyal ones

Target marketing real results ROI E-mail marketing $45:$1 Search engines $12:$1 Direct mail $3:$1 Benefits: More revenues per expenditures Can be extremely focused

ROI

E-mail marketing $45:$1

Search engines $12:$1

Direct mail $3:$1

Benefits:

More revenues per expenditures

Can be extremely focused

Alternatives to Banner Ads Pay for clicks Pop ups Print ads Radio Television Benefits: More cost effective

Banner Ads

Pay for clicks

Pop ups

Print ads

Radio

Television

Benefits:

More cost effective