Also, the same slogan we created is used repetitively, along with the Channel 4 ident in both promotional texts. Mainly the radio trailer as our voiceover would announce the scheduling including the channel ident – “Wednesday night… 8:00pm…Channel 4”
Had a good night’s sleep?
By following the codes and conventions of professional print adverts we included the channel four logo on the right-hand side of the print. “ Channel 4”
When creating the radio trailer, we transferred all the recorded audio in the documentary and exported it into Adobe Premier Pro, which we used snippets off to include in the final draft of the radio trailer.
Using one main image in our advert which clearly illustrated the topic and the theme of our programme, which in our case is sleep. The tired eyes, edited with darker circles around the eyes, extra blood vessels and redness created an obvious connoted image which signifies tiredness/lack of sleep/wanting sleep – as we heard from our audience in the final draft of the print. I thought we successfully reached the goal we were aiming for.
The tone for our programme comes across as informative but at the same time has its laid back approach to the viewer; which allows the programme to not only appeal to the educated side of our audience but to young people, as well as the elderly and any other person who watches television as the main theme of our documentary relates to everybody as everybody sleeps as we want as many people to see tune into the programme, helped by the advertising of our radio trailer for promotional reasons on car radios, stereos and our print advert in popular magazines such as “Closer” and “more” magazine which alerts young and older woman alike. Along with “Sky magazine” and “Nuts” which lets boys and men know about the programme and when it is on, for our audience appeal.
Our style for the programme like I have just mentioned is informal, but informative. As our targeted audience is mainly everyone, as everyone sleeps so we aim for an educated audience with young adults. In our Voxpops, they show a variety of people young to old as sleep affects everyone.
For promotional value I think that our radio trailer would definitely be played on radio stations across the country in big cities such as Liverpool’s stations “Radio City 96.7” and “Juice fm” but also Manchester’s “Rock fm”. As this programme is getting shown all over the country. We chose these broadcasting stations as they have wide spread audiences which relates to our targeted audience; to promoted in all locations.