The Power of Text Message Marketing for Retail BusinessesText message marketing is among the most compelling, cost-effecti...
that customers love coupons—sending a mobile coupon to customers with a savings deadline isan effective way to create a se...
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The Power of Text Message Marketing for Retail Businesses

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Text message marketing is among the most compelling, cost-effective tools a company has at its disposal. Unlike email and other forms of advertising, text messages are read almost 100 percent of the time and are supported by virtually all mobile phones today.

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The Power of Text Message Marketing for Retail Businesses

  1. 1. The Power of Text Message Marketing for Retail BusinessesText message marketing is among the most compelling, cost-effective tools a company has atits disposal. Unlike email and other forms of advertising, text messages are read almost 100percent of the time and are supported by virtually all mobile phones today. Mass texting andother forms of text marketing have the potential to increase profits substantially, and businessesthat take advantage of this powerful tool will undoubtedly fare better in our increasingly digitalage.Text-2-JoinThe first step in creating a text marketing campaign is to generate an opt-in (text-2-join) programfor consumers. This can be done easily with a call to action asking consumers to text a keywordto a short code in order to receive text messages. Calls to action can be distributed fromtraditional media sources like television and radio in addition to wired mobile Web sites andapplications, digital and in-store signage.Deciding Between a Push Campaign and a Pull CampaignPull campaigns involve sending text messages out to customers that they can read on their owntime. Imagine a clothing store trying to get customers in on a rainy, cold day. Enticingcustomers in with a 15% off storewide coupon could mean the difference between a slow dayand a profitable one. Strategically timed text blasts can be highly effective for improving salesdown to the wire.Push campaigns involve calls to action—namely, getting customers to opt-in to receive specialoffers and notifications about your business via text message. Use every medium possible—social media, your website, television and radio, store windows, print, etc.SMS Marketing StrategiesRetail businesses can benefit hugely from SMS marketing as a means of inexpensivelycommunicating with customers about new items, clothing lines, discounts, sales and newfashion trends, and texts are ideal for sending coupons and special offers. Research has shown
  2. 2. that customers love coupons—sending a mobile coupon to customers with a savings deadline isan effective way to create a sense of urgency among customers.Inspiration for your SMS marketing campaign is all around us. The news is a great source forlearning about up and coming trends, a calendar is a great resource for tracking holidays andcommemorative days during which to launch sales and coupons. Listen to your customers andget their feedback about their likes and dislikes, and gather feedback from employees—yourgreatest allies for improving your business. It’s also wise to follow your competition and evenborrow from their winning ideas and strategies. Tracking consumer responses to marketingcampaigns is also important for knowing what works and what doesn’t.It’s essential to ensure that your customers have agreed to receive text messages, and oncethey have, not to overwhelm them with texts—use text messages sparingly but impactfully. Thegoal is for customers to look forward to receiving special offers, news and other information fromyour company.With a great text marketing strategy, you can take your retail business to new heights.About EZTexting.comSince 2006 EZTexting.com has been helping business and groups boost sales, profitability andmembership with affordable SMS marketing technology. EZ Texting has worked with some ofthe biggest names in a variety of industries with reports and analytics, uploading and managingcontacts, text message marketing and more. Visit our website for more information about ourvaluable services.

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