SlideShare a Scribd company logo
1 of 2
Download to read offline
How to Use SMS for Event Marketing
Event marketing is all about awareness and anticipation. When used properly, mass texting can
be a great way to keep people excited and informed about any upcoming functions and goings-
on with your business, and to increase subscriber interest and interaction in general.
The first step to any event marketing campaign is solidifying the basics of the event itself.
Before you start sending text messages, make sure you’ve got the date, time, location, and as
many other specifics as possible nailed down; while last minute changes will sometimes be
inevitable, consistency of information and tone are of paramount importance in text marketing.
After you’ve figured out the specifics of your event and are ready to engage your audience, it’s
time to prepare your content and develop an outreach strategy. Simply notifying your
subscribers in a single text message works well enough, but doesn’t begin to tap the full
potential of SMS. Remember, the goal is to create awareness and anticipation, not just hand out
the facts and hope people participate. In order to figure out an effective SMS marketing strategy
for your event, it’s important to know your audience. A moonlit fundraising soiree at a four star
hotel will be attended by a different crowd than the grand re-opening of a live music venue,
which should be reflected in the respective text message outreach. Keeping the audience in
mind, plan all of your messages ahead of time including the exact send time for each text; this
will help to specify the tone of the outreach and keep it consistent, while also allowing you to
keep track of which messages yield the most interest and communication.
The style of outreach you employ should ultimately be informed by the type of event and the
audience you hope to attract. A great way to ramp up anticipation is to tease subscribers with a
‘stay tuned’ text message, which would then be followed up by another text message outlining
the specifics of the event. The ‘stay tuned’ text gets people thinking about your company and
what sort of exciting announcement could be on the way. If your subscriber base allows, this
strategy can also be extrapolated by employing viral marketing techniques; keep subscribers
hunting for clues by imparting event information and bonus rewards over a series of several
messages, each containing something crucial. If possible, incentivize your event marketing
outreach to keep people interested and attentive; priority seating, discounted entrance, and a
multitude of other perks can be brought into play to create incentive.
Another great text message marketing strategy for events is a countdown. Daily texts leading up
to your event or hourly incentive messages beforehand will raise the stakes and keep people
interested, creating a higher possibility of attendance and participation. Engaging your
subscribers with a well-planned campaign rather than a one off information text will create keen
awareness and front-of-mind retention rather than appealing only to those who would attend
anyway.
Ez Texting exists to help companies of all sizes and types create scalable, beneficial mass text
messaging solutions. Our platform gives you the power to build communication with your target
consumer base through text message outreach, while growing contact lists with opt-in
campaigns and promotions. It’s free to try and inexpensive to implement, and the potential
benefits for your business are immeasurable. Harness the power of mobile with text messaging
campaigns, creative user profiles, and targeted outreach. In addition, we offer live chat support
during business hours and many videos and tutorials to help you get started immediately.

More Related Content

Recently uploaded

UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfAnna Loughnan Colquhoun
 
Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.francesco barbera
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
RAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIRAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIUdaiappa Ramachandran
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataCloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataSafe Software
 

Recently uploaded (20)

UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdf
 
Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
RAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIRAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AI
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataCloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
 

How to Use SMS for Event Marketing

  • 1. How to Use SMS for Event Marketing Event marketing is all about awareness and anticipation. When used properly, mass texting can be a great way to keep people excited and informed about any upcoming functions and goings- on with your business, and to increase subscriber interest and interaction in general. The first step to any event marketing campaign is solidifying the basics of the event itself. Before you start sending text messages, make sure you’ve got the date, time, location, and as many other specifics as possible nailed down; while last minute changes will sometimes be inevitable, consistency of information and tone are of paramount importance in text marketing. After you’ve figured out the specifics of your event and are ready to engage your audience, it’s time to prepare your content and develop an outreach strategy. Simply notifying your subscribers in a single text message works well enough, but doesn’t begin to tap the full potential of SMS. Remember, the goal is to create awareness and anticipation, not just hand out the facts and hope people participate. In order to figure out an effective SMS marketing strategy for your event, it’s important to know your audience. A moonlit fundraising soiree at a four star hotel will be attended by a different crowd than the grand re-opening of a live music venue, which should be reflected in the respective text message outreach. Keeping the audience in mind, plan all of your messages ahead of time including the exact send time for each text; this will help to specify the tone of the outreach and keep it consistent, while also allowing you to keep track of which messages yield the most interest and communication. The style of outreach you employ should ultimately be informed by the type of event and the audience you hope to attract. A great way to ramp up anticipation is to tease subscribers with a ‘stay tuned’ text message, which would then be followed up by another text message outlining the specifics of the event. The ‘stay tuned’ text gets people thinking about your company and what sort of exciting announcement could be on the way. If your subscriber base allows, this strategy can also be extrapolated by employing viral marketing techniques; keep subscribers hunting for clues by imparting event information and bonus rewards over a series of several messages, each containing something crucial. If possible, incentivize your event marketing outreach to keep people interested and attentive; priority seating, discounted entrance, and a multitude of other perks can be brought into play to create incentive.
  • 2. Another great text message marketing strategy for events is a countdown. Daily texts leading up to your event or hourly incentive messages beforehand will raise the stakes and keep people interested, creating a higher possibility of attendance and participation. Engaging your subscribers with a well-planned campaign rather than a one off information text will create keen awareness and front-of-mind retention rather than appealing only to those who would attend anyway. Ez Texting exists to help companies of all sizes and types create scalable, beneficial mass text messaging solutions. Our platform gives you the power to build communication with your target consumer base through text message outreach, while growing contact lists with opt-in campaigns and promotions. It’s free to try and inexpensive to implement, and the potential benefits for your business are immeasurable. Harness the power of mobile with text messaging campaigns, creative user profiles, and targeted outreach. In addition, we offer live chat support during business hours and many videos and tutorials to help you get started immediately.