How to Use SMS for Event Marketing
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How to Use SMS for Event Marketing

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Event marketing is all about awareness and anticipation. When used properly, mass texting can be a great way to keep people excited and informed about any upcoming functions and goings-on with your ...

Event marketing is all about awareness and anticipation. When used properly, mass texting can be a great way to keep people excited and informed about any upcoming functions and goings-on with your business, and to increase subscriber interest and interaction in general.

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How to Use SMS for Event Marketing How to Use SMS for Event Marketing Document Transcript

  • How to Use SMS for Event MarketingEvent marketing is all about awareness and anticipation. When used properly, mass texting canbe a great way to keep people excited and informed about any upcoming functions and goings-on with your business, and to increase subscriber interest and interaction in general.The first step to any event marketing campaign is solidifying the basics of the event itself.Before you start sending text messages, make sure you’ve got the date, time, location, and asmany other specifics as possible nailed down; while last minute changes will sometimes beinevitable, consistency of information and tone are of paramount importance in text marketing.After you’ve figured out the specifics of your event and are ready to engage your audience, it’stime to prepare your content and develop an outreach strategy. Simply notifying yoursubscribers in a single text message works well enough, but doesn’t begin to tap the fullpotential of SMS. Remember, the goal is to create awareness and anticipation, not just hand outthe facts and hope people participate. In order to figure out an effective SMS marketing strategyfor your event, it’s important to know your audience. A moonlit fundraising soiree at a four starhotel will be attended by a different crowd than the grand re-opening of a live music venue,which should be reflected in the respective text message outreach. Keeping the audience inmind, plan all of your messages ahead of time including the exact send time for each text; thiswill help to specify the tone of the outreach and keep it consistent, while also allowing you tokeep track of which messages yield the most interest and communication.The style of outreach you employ should ultimately be informed by the type of event and theaudience you hope to attract. A great way to ramp up anticipation is to tease subscribers with a‘stay tuned’ text message, which would then be followed up by another text message outliningthe specifics of the event. The ‘stay tuned’ text gets people thinking about your company andwhat sort of exciting announcement could be on the way. If your subscriber base allows, thisstrategy can also be extrapolated by employing viral marketing techniques; keep subscribershunting for clues by imparting event information and bonus rewards over a series of severalmessages, each containing something crucial. If possible, incentivize your event marketingoutreach to keep people interested and attentive; priority seating, discounted entrance, and amultitude of other perks can be brought into play to create incentive.
  • Another great text message marketing strategy for events is a countdown. Daily texts leading upto your event or hourly incentive messages beforehand will raise the stakes and keep peopleinterested, creating a higher possibility of attendance and participation. Engaging yoursubscribers with a well-planned campaign rather than a one off information text will create keenawareness and front-of-mind retention rather than appealing only to those who would attendanyway.Ez Texting exists to help companies of all sizes and types create scalable, beneficial mass textmessaging solutions. Our platform gives you the power to build communication with your targetconsumer base through text message outreach, while growing contact lists with opt-incampaigns and promotions. It’s free to try and inexpensive to implement, and the potentialbenefits for your business are immeasurable. Harness the power of mobile with text messagingcampaigns, creative user profiles, and targeted outreach. In addition, we offer live chat supportduring business hours and many videos and tutorials to help you get started immediately.