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    Oada presentation Oada presentation Presentation Transcript

    • Internet AdvertisingMaximizingExposure
      OADA Annual General Meeting October 2010
    • Agenda
      • Search Engine Marketing
      • Overview
      • Organic Listings
      • Google Places
      • Google Adwords
    • Agenda
      • Social Media Marketing
      • Overview
      • Facebook
      • Twitter
      • YouTube
      • Your Blog
    • Typical New Car Search
    • Typical New and Used Car Search
    • Typical New and Used Car Search
    • SearchEngine Marketing
      Google has 81 % of the world’s search market share
      620 million people visit Google.com daily
    • SearchEngine Marketing
      Natural or Organic Results (Top Ten)
      Google Local (7 Pack)
      Google Adwords (3 on Top and 8 on Right)
      Google News
      Google Video
      Twitter Updates
    • Organic Listings
    • OrganicFactors
      Links!
    • OrganicFactors
      Content!
    • OrganicFactors
      Activity!
    • DealershipSearch
    • UsedMakeSearch
    • Special Finance Search
    • UsedVehicleSearch
    • Service DepartmentSearch
    • Typical Dealer Keywords
    • Google Places
      Google.ca/places 
    • Google Places
    • Google Adwords
      Google.com/AdWords  
    • Google Adwords (PPC)
    • Google Adwords (PPC)
      Use Adwords to advertise:
      A loss leader
      An overstocked model
      Areas where your site does not show organically
      Need to increase website traffic
    • Social Media Marketing
    • Social Media Marketing Facts
      People do business with companies they know, like and Trust
    • Social Media Marketing
      Yourblog.com
    • Blogging
      A blog is the main hub for all your social media activity
      Creates fresh content to a website
      Creates activity on a website (Google Caffeine)
      Write a post only when you good content to share
    • Social Media Marketing
    • Facebook
      Facebook has over 400 Million users
      50% of their active users log on EVERY Day
      The average user has 130 friends
      People spend over 500 billion minutes on Facebook each month
      If Facebook was a country, it would be the world’s 6th largest
    • Facebook Do’s and Dont’s
      Create a Facebook Fan Page not a profile page.
    • Facebook Do’s and Dont’s
      Add content that relates to your customer
      Talk about events in your community
      Add pictures, videos and testimonials
      Advertise your page everywhere!
    • Facebook Do’s and Dont’s
      Take a picture during your delivery
      Post it on Facebook and your blog
      “Tag” the customer with a testimonial
    • Facebook Do’s and Dont’s
    • Social Media Marketing
    • Twitter
      There are over 1 million “tweets” (messages) per hour being distributed
      Twitter projects to have 26 Million users by 2010
    • TwitterDo’s and Don’ts
      Engage people in conversation
      Follow people that interest you
      Follow people in your community
    • Social Media Marketing
      youtube.com
    • YouTubeDo’s and Don’ts
      Create videos of your inventory
      Create a video that evokes emotion
      Outsource the production when possible
      When doing in-house production, use animoto.com
      Video your customer’s testimonial at delivery
    • YouTubeDo’s and Don’ts
      Twitter.com/ezresults
      Scott.m@ez-results.ca