Internet AdvertisingMaximizingExposure<br />OADA Annual General Meeting October 2010<br />
Agenda<br /><ul><li>Search Engine Marketing
Overview
Organic Listings
Google Places
Google Adwords</li></li></ul><li>Agenda<br /><ul><li>Social Media Marketing
Overview
Facebook
Twitter
YouTube
Your Blog</li></li></ul><li>Typical New Car Search<br />
Typical New and Used Car Search<br />
Typical New and Used Car Search<br />
SearchEngine Marketing<br />Google has 81 % of the world’s search market share<br />620 million people visit Google.com da...
SearchEngine Marketing<br />Natural or Organic Results (Top Ten)<br />Google Local (7 Pack)<br />Google Adwords (3 on Top ...
Organic Listings<br />
OrganicFactors<br />Links!<br />
OrganicFactors<br />Content!<br />
OrganicFactors<br />Activity!<br />
DealershipSearch<br />
UsedMakeSearch<br />
Special Finance Search<br />
UsedVehicleSearch<br />
Service DepartmentSearch<br />
Typical Dealer Keywords<br />
Google Places<br />Google.ca/places <br />
Google Places<br />
Google Adwords<br />Google.com/AdWords  <br />
Google Adwords (PPC)<br />
Google Adwords (PPC)<br />Use Adwords to advertise:<br />A loss leader<br />An overstocked model<br />Areas where your sit...
Social Media Marketing<br />
Social Media Marketing Facts<br />People do business with companies they know, like and Trust<br />
Social Media Marketing<br />Yourblog.com<br />
Blogging<br />A blog is the main hub for all your social media activity<br />Creates fresh content to a website<br />Creat...
Social Media Marketing<br />
Facebook<br />Facebook has over 400 Million users<br />50% of their active users log on EVERY Day<br />The average user ha...
Facebook Do’s and Dont’s<br />Create a Facebook Fan Page not a profile page.<br />
Facebook Do’s and Dont’s<br />Add content that relates to your customer<br />Talk about events in your community<br />Add ...
Facebook Do’s and Dont’s<br />Take a picture during your delivery<br />Post it on Facebook and your blog<br />“Tag” the cu...
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  1. 1. Internet AdvertisingMaximizingExposure<br />OADA Annual General Meeting October 2010<br />
  2. 2. Agenda<br /><ul><li>Search Engine Marketing
  3. 3. Overview
  4. 4. Organic Listings
  5. 5. Google Places
  6. 6. Google Adwords</li></li></ul><li>Agenda<br /><ul><li>Social Media Marketing
  7. 7. Overview
  8. 8. Facebook
  9. 9. Twitter
  10. 10. YouTube
  11. 11. Your Blog</li></li></ul><li>Typical New Car Search<br />
  12. 12. Typical New and Used Car Search<br />
  13. 13. Typical New and Used Car Search<br />
  14. 14. SearchEngine Marketing<br />Google has 81 % of the world’s search market share<br />620 million people visit Google.com daily<br />
  15. 15. SearchEngine Marketing<br />Natural or Organic Results (Top Ten)<br />Google Local (7 Pack)<br />Google Adwords (3 on Top and 8 on Right)<br />Google News<br />Google Video<br />Twitter Updates<br />
  16. 16. Organic Listings<br />
  17. 17. OrganicFactors<br />Links!<br />
  18. 18. OrganicFactors<br />Content!<br />
  19. 19. OrganicFactors<br />Activity!<br />
  20. 20. DealershipSearch<br />
  21. 21. UsedMakeSearch<br />
  22. 22. Special Finance Search<br />
  23. 23. UsedVehicleSearch<br />
  24. 24. Service DepartmentSearch<br />
  25. 25. Typical Dealer Keywords<br />
  26. 26. Google Places<br />Google.ca/places <br />
  27. 27. Google Places<br />
  28. 28. Google Adwords<br />Google.com/AdWords  <br />
  29. 29. Google Adwords (PPC)<br />
  30. 30. Google Adwords (PPC)<br />Use Adwords to advertise:<br />A loss leader<br />An overstocked model<br />Areas where your site does not show organically<br />Need to increase website traffic<br />
  31. 31. Social Media Marketing<br />
  32. 32. Social Media Marketing Facts<br />People do business with companies they know, like and Trust<br />
  33. 33. Social Media Marketing<br />Yourblog.com<br />
  34. 34. Blogging<br />A blog is the main hub for all your social media activity<br />Creates fresh content to a website<br />Creates activity on a website (Google Caffeine)<br />Write a post only when you good content to share<br />
  35. 35. Social Media Marketing<br />
  36. 36. Facebook<br />Facebook has over 400 Million users<br />50% of their active users log on EVERY Day<br />The average user has 130 friends<br />People spend over 500 billion minutes on Facebook each month<br />If Facebook was a country, it would be the world’s 6th largest<br />
  37. 37. Facebook Do’s and Dont’s<br />Create a Facebook Fan Page not a profile page.<br />
  38. 38. Facebook Do’s and Dont’s<br />Add content that relates to your customer<br />Talk about events in your community<br />Add pictures, videos and testimonials<br />Advertise your page everywhere!<br />
  39. 39. Facebook Do’s and Dont’s<br />Take a picture during your delivery<br />Post it on Facebook and your blog<br />“Tag” the customer with a testimonial<br />
  40. 40. Facebook Do’s and Dont’s<br />
  41. 41. Social Media Marketing<br />
  42. 42. Twitter<br />There are over 1 million “tweets” (messages) per hour being distributed<br />Twitter projects to have 26 Million users by 2010<br />
  43. 43. TwitterDo’s and Don’ts<br />Engage people in conversation<br />Follow people that interest you<br />Follow people in your community<br />
  44. 44. Social Media Marketing<br />youtube.com<br />
  45. 45. YouTubeDo’s and Don’ts<br />Create videos of your inventory<br />Create a video that evokes emotion<br />Outsource the production when possible<br />When doing in-house production, use animoto.com<br />Video your customer’s testimonial at delivery <br />
  46. 46. YouTubeDo’s and Don’ts<br />Twitter.com/ezresults<br />Scott.m@ez-results.ca<br />
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