Nadclef Final Presentation

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  • Nadclef Final Presentation

    1. 1. NadClef Bubbles and Rain
    2. 2. The Album designed by an actual fan
    3. 3. Marketplace Weaknesses • over saturation • decline in physical sales • lack of audience loyalty (fading of the fan)
    4. 4. Marketplace Strength • very niche oriented • easily accessible • open communication
    5. 5. Awareness • fan base tour(vote on 10 stops out of 40) • fan base album covers(best cover wins) • spoken word cafes and books • film festivals(sundance, coney island, florida film)
    6. 6. The Product online • price based product • $3 $5 $7 $10 • catalog selection • studio recordings • live recordings • live performances • sheet music
    7. 7. The Product Physical • the 13 track enhanced c.d. • pdf file for sheet music to all songs • in-studio video footage
    8. 8. Distribution • create your own album on - website • physical c.d. - coalition of independent music stores • digital c.d. - Rhapsody, Napster, eMusic, AmazonMP3
    9. 9. Distribution Supply Chain official website content creator official website customer manufacturer Distribution Terms .75 cent per c.d.-manufacturer 3% paypal - payment method content creator
    10. 10. Distribution Supply Chain physical c.d. consumer coalition of independent music stores red distribution Distribution Terms manufacturer .75 cent per c.d. - manufacturer 35% - distribution 3,000 buy-in and 15% of sales - 35 indie stores any-payment method content creator
    11. 11. Distribution Supply Chain digital c.d. consumer internet retailers catapult digital music distribution Distribution Terms $25 flat fee per c.d. and 9% commission-catapult digital distribution content creator 3% paypal-payment method
    12. 12. Partnerships
    13. 13. Partnerships
    14. 14. Future Options E3 Expo Tom Tom GPS bike shirts & water bottles
    15. 15. NadClef Bubbles and Rain

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