Designing for Civic Action:A Collaborative Design Sessionwith Code for AmericaAngel Kittiyachavalit, Elizabeth Hunt, Emily Wright, Sheba Najmi
Hi, Were Code for AmericaA new non-profit that brings the technologyand process of startup culture to citygovernments to make them more transparent,open, and efficient.● 8 cities● 26 fellows● 262 public open-source projects
Observations● We dont often have user research or input to guide us● We often go from sketches to design or straight to code● We work in pairs (or threes) on a team — designers also code and test● We are always measuring and evaluating
Insights● Build to explore ideas and tactics● Experimentation as process● JFDI (Just F***ing Do It)● Open Source is great!● UX people are needed
Why Civic Engagement?● Cities are interested because civic engagement can help crowd-source tasks with fewer city resources● Its such a new space that the rules arent defined. Help us define them today!
What We Want To Do TodayCome up with tactics to improve civicengagement● How can we encourage people to help out the city by taking responsibility for a piece of city infrastructure?● How can we keep people interested in doing that over a sustained period of time?
Feature Questions To Consider● Incentives: Do people need incentives? What kind?● Fun: How do we make the activity not feel like work?● Social proof: Can we leverage this need?● Reminders: How do we keep people engaged over a period of time?● Urgency: How do we create a sense of urgency without being burdensome or communicating too often?● Recognition: How can we recognize people who participate?
Experience Questions To Consider● Acquisition: How should people learn about Adopta?● Activation: What things will drive people to sign up?● Retention: What things will drive people to continue participating?● Referral: How can we leverage existing users? What could we use that leverage to do?● Revenue: What types of business models might exist for Adopta?
Idea-starters● Take away the important parts● What would your closest friend do?● Make it more sensual● Change specifics to ambiguities● Make whats perfect more human● Voice your suspicions● Use an old idea● Faced with a choice, do both● Use "unqualified" people