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What Super Bowl Week Taught Entrepreneurs About Marketing!

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During Super Bowl week, we saw personal branding at its finest. We, as entrepreneurs can learn a lot from what we witnessed. Read more to discover the lessons we've learned.

During Super Bowl week, we saw personal branding at its finest. We, as entrepreneurs can learn a lot from what we witnessed. Read more to discover the lessons we've learned.

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  • 1. A SUPER BOWL MARKETING LESSON FOR ENTREPRENEURS
  • 2. Super Bowl XLVIII featured two of the premier quarterbacks in the game. One is a certain first ballot Hall of Famer, and the other has led his team to the Super Bowl in only his second year, and has won more games in his first two years than any quarterback in NFL History. But who has been (by far) the most talked about player in the Super Bowl this week? www.ezmerchantcapital.com
  • 3. RICHARD SHERMAN, A CORNERBACK! Granted, he, in my opinion is not only the best cornerback in the game, but probably one of the best defensive players, period. But we all know that whenever a football game is being discussed, particularly the Super Bowl, the conversation always starts with the quarterbacks! www.ezmerchantcapital.com
  • 4. How is a defensive player able to generate so much interest and attention? SIMPLE ANSWER: A 25 second interview! www.ezmerchantcapital.com
  • 5. After making a spectacular play to secure a victory, and, consequently, a trip to the Super Bowl for the Seahawks, an excited Sherman declared himself the best corner in the game (which, as I mentioned earlier, I agree with) and called San Francisco 49ers receiver Michael Crabtree “sorry” and “mediocre”. Almost instantly, people around the world were tweeting about this interview, it was talked about and debated on ESPN by almost every reporter employed by the network, and Sherman became the most talked about person, not just athlete, in America for about a week. If that wasn’t enough, I turn on the TV, and he’s featured in a new commercial. People and companies actually made millions of dollars off of a post game interview! = www.ezmerchantcapital.com
  • 6. What’s the lesson to small business owners and entrepreneurs? •Effectively market ourselves •Stand out from the competition www.ezmerchantcapital.com
  • 7. Most of us obviously do not have the luxury of having a microphone and camera in front of our faces with millions of people watching, but we all advertise, and we all have an audience. We have to give people a reason to connect with us. www.ezmerchantcapital.com
  • 8. We have to stand out from the crowd! The next time you place an ad, or submit a post to your Twitter, Facebook, or LinkedIn accounts, take a look at 3 or 4 of your competitors. Chances are, their ads are almost identical. Do the direct opposite! www.ezmerchantcapital.com
  • 9. You’re not only selling your product or service, or even your company, but you’re selling yourself! YOU are your brand! When people connect with you, they will inevitably do business with you. www.ezmerchantcapital.com
  • 10. Let us help you fund your business! Contact us: Phone: (888) 543-5530 Email: info@ezmerchantcapital.com Fax: 888-965-9849 www.ezmerchantcapital.com

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