Sempo Chennai Meetup - Keynote

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By Vivek Bhargava of C2 on Dec 15, 2011

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Sempo Chennai Meetup - Keynote

  1. 1. Sempo Meet Up Chennai Vivek Bhargava, Co-Chair SEMPO Apaq MD, Communicate 2
  2. 2. TOTAL PPC MARKET?
  3. 3. TOTAL SEO MARKET?
  4. 4. Who Evangelises SEO?SEO has probably less than 5 % market share of Search
  5. 5. SEO needs to Evolve• The way we market SEO• The way we do SEO
  6. 6. IS THE WEB DEAD?
  7. 7. WHAT WILL HAPPEN TO SEO?
  8. 8. THE GOOD OLD DAYS
  9. 9. KEEPING SEARCH RELEVANT
  10. 10. NEED FOR WEB PRESENCEOPTIMISATION
  11. 11. Benefits• 2 to 10• ORM• Short Cut to Ranking• Traffic for Right Psychographics
  12. 12. Benefits• Create IP• Reduce Cost of Paid Media
  13. 13. Content is the spinal cord of WPO
  14. 14. Types of Content• Images• Videos• Blogs• Games• Press• Twitter• Facebook etc
  15. 15. Ideas to Help WPO Execution• Intent of Searches• Low Hanging Fruits• Paid Media to increase value• Segmenting types of Content
  16. 16. Ideas to Help WPO• Trends and Insights• Web Analytics
  17. 17. EVOLUTION IS KEY TO SURVIVAL
  18. 18. QUESTIONS Vivek Bhargava @vivekbhargava

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