Sempo asia tour bangalore

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Sempo asia tour bangalore

  1. 1. SEMPO Asia Tour Bangalore Vivek Bhargava, Co-Chair SEMPO Apaq CEO, iProspectCommunicate 2
  2. 2. TOTAL PPC MARKET?
  3. 3. TOTAL SEO MARKET?
  4. 4. SEO is 70 % of traffic, and the traffic is better quality!
  5. 5. GOOGLE ABLE TO CHARGE ADVERTISERS 8000% MORE THAN US 
  6. 6. Why?
  7. 7. SEO needs to Evolve
  8. 8. So what do we need to do?
  9. 9. ATTEMPT TO MEET SENIORMANAGEMENT
  10. 10. UNDERSTAND THEIR MARCOMOBJECTIVES
  11. 11. TIME TO GO BEYOND RANKING!
  12. 12. Evolution from SEO to WPOTIME TO GO BEYOND THE WEBSITE
  13. 13. IMPLEMENTATION MORE IMPORTANTTHAN RECOMMENDATIONS
  14. 14. Benefits of WPO• 2 to 10• ORM• Short Cut to Ranking• Traffic for Right Psychographics
  15. 15. Benefits• Create IP• Reduce Cost of Paid Media
  16. 16. Content Creation is future of SEO / WPO
  17. 17. Types of Content• Images• Videos• Blogs• Games• Press• Twitter• Facebook etc
  18. 18. Ideas to Help WPO Execution• Intent of Searches• Low Hanging Fruits• Paid Media to increase value• Segmenting types of Content
  19. 19. Ideas to Help WPO• Trends and Insights• Web Analytics
  20. 20. Example• DSP BlackRock Mutual Funds
  21. 21. Going Beyond Ranks and Traffic !HDFC.COM
  22. 22. Leveraging Group CompaniesMAHINDRA
  23. 23. EVOLUTION IS KEY TO SURVIVAL
  24. 24. QUESTIONS Vivek Bhargava @vivekbhargava

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