Sempo asia tour bangalore
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Sempo asia tour bangalore

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by Vivek Bhargava

by Vivek Bhargava

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    Sempo asia tour bangalore Sempo asia tour bangalore Presentation Transcript

    • SEMPO Asia Tour Bangalore Vivek Bhargava, Co-Chair SEMPO Apaq CEO, iProspectCommunicate 2
    • TOTAL PPC MARKET?
    • TOTAL SEO MARKET?
    • SEO is 70 % of traffic, and the traffic is better quality!
    • GOOGLE ABLE TO CHARGE ADVERTISERS 8000% MORE THAN US 
    • Why?
    • SEO needs to Evolve
    • So what do we need to do?
    • ATTEMPT TO MEET SENIORMANAGEMENT
    • UNDERSTAND THEIR MARCOMOBJECTIVES
    • TIME TO GO BEYOND RANKING!
    • Evolution from SEO to WPOTIME TO GO BEYOND THE WEBSITE
    • IMPLEMENTATION MORE IMPORTANTTHAN RECOMMENDATIONS
    • Benefits of WPO• 2 to 10• ORM• Short Cut to Ranking• Traffic for Right Psychographics
    • Benefits• Create IP• Reduce Cost of Paid Media
    • Content Creation is future of SEO / WPO
    • Types of Content• Images• Videos• Blogs• Games• Press• Twitter• Facebook etc
    • Ideas to Help WPO Execution• Intent of Searches• Low Hanging Fruits• Paid Media to increase value• Segmenting types of Content
    • Ideas to Help WPO• Trends and Insights• Web Analytics
    • Example• DSP BlackRock Mutual Funds
    • Going Beyond Ranks and Traffic !HDFC.COM
    • Leveraging Group CompaniesMAHINDRA
    • EVOLUTION IS KEY TO SURVIVAL
    • QUESTIONS Vivek Bhargava @vivekbhargava