Digital Trends - 2013 and beyond

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SEMPO Chennai Meetup Presentation by
Anand Kalaimamani and Immanuel Godwin
Digital Analytics Strategists at Cognizant

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Digital Trends - 2013 and beyond

  1. 1. SEMPO Digital analytics trends
  2. 2. Digital Analytics Maturity LOG FILES BASIC METRICS REPORTS ENTERPRISE ANALYTICS ACTIONABLE ANALYTICS
  3. 3. Digital Analytics Trends •Measuring Online and Offline data together •Multi touch points – mobile, website, kiosk Multi-Channel Analytics •Reduces IT dependency, results in saving time and money •Page loads reduce •Future of Tags Tag Management •Processing rules •Data Sources •Classification Data Processing •Social Media marketing •Sentimental AnalysisSocial Listening •Apps as Revenue Generators •IOS Apps Mobile App Measurement
  4. 4. Digital Analytics Job Trends Hot Job Titles: Web Analyst, Senior Web Analyst, Web Analytics Consultant The Candidate with minimum 2- 5 years of experience in any Web analytics tools with simple HTML, JavaScript Programming and exposure to Tag Management tools are High in Demand !!
  5. 5. Big Shouttttttt • The McKinsey Global Institute estimates that data volume is growing 40% per year, and will grow 44x between 2009 and 2020 • Social, Mobile and Big data are the big drivers for analytics adoption in the enterprise over the coming years • Only 30 percent of the potential users in enterprises are using analytics tools • Commerce Everywhere Needs Analytics
  6. 6. Digital Analytics Trends – Mobile App Users Worldwide
  7. 7. Digital Analytics Trends – Digital Ad Spend
  8. 8. Digital Analytics Trends & its Application - App Measurement • Today, Apps use Analytics to measure its performance and improve itself. • Primarily in Entertainment & growing in other industries The Apple App Store and Google Play have over 40 billion cumulative apps downloaded. - Forrester
  9. 9. Digital Analytics Trends & its Application - App Measurement – Case Study ELearning App Quiz Questions and answers Time Spent playing Levels Top 10 Scores Engagement Tracking (Spots personas. E.g. users who are not really learning but just spends time in the learning app!)
  10. 10. Digital Analytics Opportunities Trends  The most important opportunity is content as this pervades all the digital media that we are using to reach our audiences.”  Leveraging big data to generate revenue – use only 5% of data we collect - Survey respondents
  11. 11. Digital Analytics Trends & its Application App Measurement – HOW? Design Build Self Learn
  12. 12. Digital Analytics Trends & its Application – How?(cont) Objective Mapping Industry, Function Target Audience Metrics & Dimensions Basic Content Custom Engagement Metrics Gold, Silver, Bronze Implementation App Measurement Library, Beacon Tools* Analytics Tool *iphone configuration utility, bloodhound
  13. 13. Any Questions? ! Anand.kalaimamani@cognizant.com Immanuelgodwin.amalraj@cognizant.com
  14. 14. Thank you

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