Click Advertising - Future Tense?

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by Siby Kuriakose during SEMPO Chennai Meetup on 15th Dec 2011.

Published in: Business, Technology, Design
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Click Advertising - Future Tense?

  1. 1. SEMPO – ChennaiClick Advertising – Future Tense?
  2. 2. Do you click?You are 475 times more likely to survive a plane crash than click on a banner ad!
  3. 3. How we got here?• Web pages, HTML• Hyperlinks• Banner Ads• Traditional Media related words – Above the fold – Impressions
  4. 4. Search• Web directories• Indexation• Search Engines• Click Ads• Contextual Ads• Pay Per Click• CTR - Measurable
  5. 5. Today• Impressions Vs Clicks• Eye tracking studies• Click Quality• Click Fraud• Click Costs
  6. 6. Future Market analysts Gartner and IDC both reported less- than-stellar numbers for PC sales – desktop, laptop• Tablets & Smart phones and netbook in 2011 The study looked at 56 countries and found Android to• Increasing sales be the top platform in 35 of them. Its global market share is now at just under 50 percent, thanks to a 379 percent year-to-year growth in shipments. In Q2 2011• Static Dead pages it shipped on an estimate 51.9 million smartphones, globally• Interactive By the end of fiscal year 2010, a total of 73.5 million iPhones were sold• Web 3.0? Smartphone are predicted to become the primary Internet interface by 2015, as many people are using these devices for work and personal purposes.• Touch – Talking Cat• Navigation – Pagination- Sliding
  7. 7. • Questions?• siby.kuriakose@cognizant.com• @sibykuriakose

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