Credentials
WHAT IS WIKREATE LABS

ThinkTank

1

Pre-Incubator

Factory
THINK TANK

A place to think about the new
relationship scenario involving
products, brands, and people
within our society...
PRE-INCUBATOR

For start ups based on original
ideas of great potential, able to
generate value for all
stakeholders:
user...
FACTORY

Developing innovative proposals for
brands and companies – we call them
Creative Business Solutions-, that
genera...
THINK TANK
THINK TANK
We reflect on how companies and brands can learn to connect
with themselves, find their mission and DNA first, ...
REFERENCES
Simon Sinek– TED.
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

8
Tim Brown, IDEO – TED.
http://www.ted.com/talks/tim_brown_urges_designers_to_think_big.html

9
Steve Jobs –OldiebutGoodie.
http://www.youtube.com/watch?v=joFCH9SKaA4

10
Seth Godin
Brian Solís
12
Chris Anderson

Chris Anderson
Dan Ariely
14
Guy Kawasaki
Edward De Bono
16
17
18
METHODOLOGIES
BUSINESS MODEL GENERATION

20
LEAN START UP

21
CONSUMER TREND CANVAS

22
DESIGN THINKING

23
SIX THINKING HATS

24
EXPRESSIONS
LECTURES AND CONFERENCES

26
ARTICLES

27
BLOG WIKREATE LABS

28
PRE-INCUBATOR
PRE-INCUBATOR
Wikreate Labs defines itself as a “pre-incubator” because we get sooner into
the start up formation process....
STEP 1: RECOGNIZING AND PRE-VALIDATING THE IDEA
The first step is to pre-validate the idea and its business potential –
di...
STEP 2: TEAM FORMATION AND MATCHMAKING
Once the idea is validated, Wikreate Labs proceed to the “aligning and
matchmaking”...
STEP 3: BETA BUILDING AND LAUNCHING

Once the team isestablishedwe move to work on the “beta” or MVP of the
product. This ...
STEP 4: NEW COMPANY INCORPORATION
Once the idea is validated, the beta is successfully launched and we are
reassured that ...
STEP 5: INCUBATION AND ACCELERATION

With the company already incorporated, the product well defined and the
business and ...
Some of the products and companies already going through the preincubation process:

DEDUPE
MAGAZINERÍA

36

EXPOSED
FACTORY
FACTORY
We think up and build Creative Business Solutions for companies and
brands.
We define Creative Business Solutions ...
EXAMPLES
BURGER KING GAMES

40

http://www.youtube.com/watch?v=t_Ckhz-rzvw
CHARMIN SIT OR SQUAT

41

http://www.youtube.com/watch?v=74l8Em71zKQ
TWELPFORCE

42

http://www.youtube.com/watch?v=uc6Z5KR-Oys
PASTILLAS CONTRA
EL DOLOR AJENO

43

http://www.youtube.com/watch?v=jcluxN_2DfM
LOCATIONS

- San Francisco -

- Madrid -

145 Vallejo Street, Suite 6
San
Francisco, CA 94111 –USA
sanfrancisco@wikreatela...
Wikreate Labs Credentials
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Wikreate Labs Credentials

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Wikreate Labs is an innovation lab and incubator based in San Francisco and Madrid. We create high-growth potential companies and Creative Business Solutions for brands.

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Wikreate Labs Credentials

  1. 1. Credentials
  2. 2. WHAT IS WIKREATE LABS ThinkTank 1 Pre-Incubator Factory
  3. 3. THINK TANK A place to think about the new relationship scenario involving products, brands, and people within our society. 2
  4. 4. PRE-INCUBATOR For start ups based on original ideas of great potential, able to generate value for all stakeholders: users, workers, associates, vendor s, shareholders and society as a whole. 3
  5. 5. FACTORY Developing innovative proposals for brands and companies – we call them Creative Business Solutions-, that generate value for brands and customers alike. 4
  6. 6. THINK TANK
  7. 7. THINK TANK We reflect on how companies and brands can learn to connect with themselves, find their mission and DNA first, and then, connect with all their stakeholders. 6
  8. 8. REFERENCES
  9. 9. Simon Sinek– TED. http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html 8
  10. 10. Tim Brown, IDEO – TED. http://www.ted.com/talks/tim_brown_urges_designers_to_think_big.html 9
  11. 11. Steve Jobs –OldiebutGoodie. http://www.youtube.com/watch?v=joFCH9SKaA4 10
  12. 12. Seth Godin
  13. 13. Brian Solís 12
  14. 14. Chris Anderson Chris Anderson
  15. 15. Dan Ariely 14
  16. 16. Guy Kawasaki
  17. 17. Edward De Bono 16
  18. 18. 17
  19. 19. 18
  20. 20. METHODOLOGIES
  21. 21. BUSINESS MODEL GENERATION 20
  22. 22. LEAN START UP 21
  23. 23. CONSUMER TREND CANVAS 22
  24. 24. DESIGN THINKING 23
  25. 25. SIX THINKING HATS 24
  26. 26. EXPRESSIONS
  27. 27. LECTURES AND CONFERENCES 26
  28. 28. ARTICLES 27
  29. 29. BLOG WIKREATE LABS 28
  30. 30. PRE-INCUBATOR
  31. 31. PRE-INCUBATOR Wikreate Labs defines itself as a “pre-incubator” because we get sooner into the start up formation process. We start by recognizing an idea with business and growth potential -either generated by our internal teams or from our network of contacts – and then we begin a process to build a company around this idea. 30
  32. 32. STEP 1: RECOGNIZING AND PRE-VALIDATING THE IDEA The first step is to pre-validate the idea and its business potential – discard hare brained or unfeasible ones and/or reorient the idea if necessary. To achieve that, Wikreate Labs teamadoptsfor eachparticularcase the best suited methodologies - already mentioned. 31
  33. 33. STEP 2: TEAM FORMATION AND MATCHMAKING Once the idea is validated, Wikreate Labs proceed to the “aligning and matchmaking” of thecoreteam, future partners of the company to be created around the idea. These future partners will come from Wikreate Labs extended network of qualified and experienced professionals. Every team will fill out the three key functions for a successful newborn company: • CEO: Top level company management, relations with investors, etc. • CMO: Marketing and Sales. • CPO: Product definition and development – should have previous experience in the field. • CTO: For technology based products and companies. 32
  34. 34. STEP 3: BETA BUILDING AND LAUNCHING Once the team isestablishedwe move to work on the “beta” or MVP of the product. This phase lasts 3 to 6 months aprox. We then refine the idea/product and confirm and consolidate the team. Wikreate Labs supports and tutors the team throughout all this process. 33
  35. 35. STEP 4: NEW COMPANY INCORPORATION Once the idea is validated, the beta is successfully launched and we are reassured that the team is the right one and get along well, Wikreate Labs incorporates an independent company with the equity and role distribution already agreed upon during Step 2. Wikreate Labs takes a minority stake on each one of the new companies. 34
  36. 36. STEP 5: INCUBATION AND ACCELERATION With the company already incorporated, the product well defined and the business and growth plans in place, the company goes, if necessary, through an incubation and/or acceleration process on the most adequate of our associated incubator and acceleration partners. Wikreate Labs keeps supervising and tutoring the whole process. 35
  37. 37. Some of the products and companies already going through the preincubation process: DEDUPE MAGAZINERÍA 36 EXPOSED
  38. 38. FACTORY
  39. 39. FACTORY We think up and build Creative Business Solutions for companies and brands. We define Creative Business Solutions as initiatives and/or products that: Add value to the life of the Brand s stakeholders, mostly / users. Add value to the Brand s equity. In some cases, add a new revenue stream for the Brand. 38 customers
  40. 40. EXAMPLES
  41. 41. BURGER KING GAMES 40 http://www.youtube.com/watch?v=t_Ckhz-rzvw
  42. 42. CHARMIN SIT OR SQUAT 41 http://www.youtube.com/watch?v=74l8Em71zKQ
  43. 43. TWELPFORCE 42 http://www.youtube.com/watch?v=uc6Z5KR-Oys
  44. 44. PASTILLAS CONTRA EL DOLOR AJENO 43 http://www.youtube.com/watch?v=jcluxN_2DfM
  45. 45. LOCATIONS - San Francisco - - Madrid - 145 Vallejo Street, Suite 6
San Francisco, CA 94111 –USA sanfrancisco@wikreatelabs.com Tel: +1 415 362 0440
Cell: +1 415 235 9465 Pedro de Valdivia 29, Bajo
28006 Madrid – Spain madrid@wikreatelabs.com Tel: +34 911 694 108
Móvil: +34 639 859 377
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