Attitudes & Opinions
Social Events & Influences
Research & Development
Availability of Credit Facilities
Fiscal and Monetary Policies
Per Capita Income
Levels of Disposable Income
Drivers of Economy
Level of Unemployment
Triple Bottom Line
Green Branding Issues
Pressure Groups & Lobbying
Devolution of Power
Health and Safety Law
Responsibility to Host Community
Number of People Within Working Age Group
Net Inward Migration
In application of STEEPLED Analysis, the
implication of each factor would be
ascertained, then rating system deployed to
mark impact on the firm.
Impact by type and impact over time would be
Scenario Analysis involves assessment of future
events through development of probable
outcomes and evaluating them.
“Scenario Thinking is a discipline for
encouraging creative and entrepreneurial
thinking and action in contexts of change,
complexity and uncertainty.”
- Pierre Wack
Set up questions.
Make-out environmental factors.
Identify the key driving forces.
Execute ranking on the basis of uncertainty
• Develop probable outcomes ( Scenarios)
• Ascertain implication
• Identify the chief indicators
Scenarios are built by reviewing trend along
with counter trend, conducting comparisons
and extrapolation whether in the simple form
of narratives or complex techniques of
Stochastic/ Bayesian modeling.
This involves thorough examination of an issue
without focusing on other issues.
How to Conduct Issue Analysis
Step 1: Identify one major issue
Step 2: List other issues that are related to it in order of importance, and discuss
Step 3: Identify the background of the issue.
Step 4: Identify all alternatives
Step 5: Identify criterion for measuring an alternative against another. The
criterion may be profitability, efficiency, effectiveness, feasibility, timing,
public acceptance or cost.
Step 6: Ascertain impact of each criterion on every stated alternative using two
strokes of assessment, the first by scoring and the second by comparison.
(positive impact= +1, neutral or not sure= 0, negative impact=-1)
Step 7: Recommendation
This is a process of identifying influence,
position, importance and behaviour of
How to Conduct Stakeholder Analysis
Step 1: Identify relevant stakeholders
Step 2: Ascertain relationships between stakeholders.
Step 3: Identify Interests of each stakeholder.
Step 4: Identify implication of action
Step 5: Ascertain necessary action of organisation
When To Use Stakeholder Analysis
Before entering new market
Before implementing change
Before launching new product
Before setting-up a new factory
Dr Elijah Ezendu is Award-Winning Business Expert & Certified Management Consultant
with expertise in HR, OD, Competitive Intelligence, Strategy, Restructuring, Business
Development, Sales & Marketing, Interim Management, CSR, Leadership, Project &
Programme Management, Cost Management, Outsourcing, Franchising, Intellectual Capital,
eBusiness, Social Media, Software Architecture, Cloud Computing, eLearning & International
Business. He holds proprietary rights of various systems. He is currently CEO, Rubiini (UAE)
and Hon. President, Worldwide Independent Inventors Association. He functioned as Chair,
International Board of GCC Business Council (UAE); Senior Partner, Shevach Consulting,
Nigeria; Chairman (Certification & Training), Lead Assessor & Council Member, Institute of
Management Consultants, Nigeria; Lead Resource, Centre for Competitive Intelligence
Development; Lead Consultant, JK Michaels; Technical Director, Gestalt; Chief Operating
Officer, Rohan Group; Director, Fortuna, Gambia; Director, The Greens; Director of
Programmes & Council Member, Institute of Business Development, Nigeria; Member of
TDD Committee, International Association of Software Architects, USA; Member of Strategic
Planning and Implementation Committee, Chartered Institute of Personnel Management of
Nigeria; Adjunct Faculty, Regent Business School, South Africa; Adjunct Faculty, Ladoke
Akintola University of Technology, Nigeria; Editor-in-Chief, Cost Management Journal;
Council Member, Institute of Internal Auditors of Nigeria. He holds Doctoral Degree in
Management, Master of Business Administration and Fellowship of Several Professional
Institutes in North America, UK & Nigeria. He is an author & widely featured speaker in
workshops, conferences & retreats. He was involved in developing Specialist Master’s
Degree Course Content for Ladoke Akintola University of Technology (Nig) and Jones
International University (USA). He also works as Adjunct & Visiting Professor of Universities
and holds Interim Management Assignments on Boards of Companies.