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Build Your eCommerce Content Marketing Strategy for 2014
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Build Your eCommerce Content Marketing Strategy for 2014

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The recently hosted eZdia webinar focused exclusively on growing an eCommerce business with a successful content marketing strategy. A popular event with a full audience on-the-line, the 30-minute …

The recently hosted eZdia webinar focused exclusively on growing an eCommerce business with a successful content marketing strategy. A popular event with a full audience on-the-line, the 30-minute webinar was packed full of good examples of success from innovative eCommerce companies who are leveraging content marketing to drive their business growth.

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  • I love a fast moving, action packed 30 minute webinar! Great examples of successful ecom companies using innovative content marketing strategies to drive their success. And who knew women in North Korea can only choose from 18 hair styles?! (birchbox example slide #13) Was a fun one to moderate!
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  • 1. Build&Your&eCommerce& Content&Marketing&& Strategy&for&2014&& To&Sell&24/7> Yulia&V&Smirnova. Founder&of&CommerceBrain.com> eCommerce&marketing,&> customer&acquisition&and&estore&optimization> &> Bit.ly/cb2014bk/
  • 2. Content4Marketing4Benefits/   Brings ongoing free referrals   Engages interest & brings back attention   Offers insights about your customers   Amplifies paid customer acquisition campaigns Bit.ly/cb2014bk/
  • 3. eCommerce4Sites4To4Watch/ •  •  •  •  JackThreads BirchBox ShopStyle OneKingsLane •  •  •  •  VAT19 GardenGates Saatva Matrass Land of Nod Bit.ly/cb2014bk/
  • 4. Results4You4Can4Get4/   15% of referral traffic from one dominant channel (VAT19, YouTube)   Up to 40% natural traffic (BirchBox)   Higher volume and ROI in paid Facebook / Twitter / LinkedIn marketing Bit.ly/cb2014bk/
  • 5. One4Kings4Lane/ Bit.ly/cb2014bk/
  • 6. One4 Kings4 Lane/ Bit.ly/cb2014bk/
  • 7. One4Kings4Lane/ Bit.ly/cb2014bk/
  • 8. Garden4Gates4/ Bit.ly/cb2014bk/
  • 9. Land4of4Nod/ Bit.ly/cb2014bk/
  • 10. Saatva4Matrass/ Bit.ly/cb2014bk/
  • 11. Saatva4Matrass/ Bit.ly/cb2014bk/
  • 12. Content4Marketing4for4 eCommerce4/   Must be scalable/programmatic to matter   Can be a challenge from creative perspective   Must engage: inspire, bring attention and develop interest   Must be consistent with a balance of commerce and related interests topics Bit.ly/cb2014bk/
  • 13. BirchBox/ Source:&Shopify> Bit.ly/cb2014bk/
  • 14. How4To4Solve4For4Creative4 Genius4&4Engagement4(2,43)/   Observe & learn from sites above and rising media   Curate topics   Use “Smart Marketing” Checklist hUp://bit.ly/1mE0OF6/ Bit.ly/cb2014bk/
  • 15. How4To4Solve4For4Consistency4&4 Balance4(4)/ Editorial&calendar&& (programming)> Curation&team&or&tool& (relevance&&&ideas&pipeline)> Smart&marketing& checklist&&&(quality&control)&> Production&team&& (volume&that&maNers)&> Bit.ly/cb2014bk/
  • 16. What’s4Next?4/ Connect to Yulia for a free 20 min consultation   o    contact@commercebrain.com Also 2 day only promo o  Feb 27, the book is $13.99 45% OFF o  Feb 28, the book is $17.99 30% OFF o  Feb 28, 11PM back to $24.99  Q & A Bit.ly/cb2014bk/