Simon Wan - Keynote - The Web Strategy of the Wall Street Journal in Asia


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This keynote speech was given at the eZ Conference 2011.

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Simon Wan - Keynote - The Web Strategy of the Wall Street Journal in Asia

  1. 1. The Web Strategy of the Wall Street Journal in Asia
  2. 2. <ul><li>DJ’s footprint in APAC </li></ul><ul><li>Description of the DJ products </li></ul>
  3. 4. Dow Jones APAC <ul><li>Around 700 people located in DJ </li></ul><ul><li>20 news bureaus, a total of 28 offices in 14 countries. </li></ul><ul><li>Estimated revenue for DJ APAC F2011: US$90M </li></ul><ul><li>Main Centers: Hong Kong, Japan, Singapore, China and India. </li></ul><ul><li>B2C products: </li></ul><ul><ul><ul><li>In English:, blackberry reader, iphone application, infoscreen and service site </li></ul></ul></ul><ul><ul><ul><li>In local languages:, (in a JV) i-phone China, i-phone Japan, mobile WAP site in Chinese and Japanese. </li></ul></ul></ul><ul><li>B2B products: </li></ul><ul><ul><ul><li>In English:, Factiva </li></ul></ul></ul><ul><ul><ul><li>In local languages: CLS, JLS, KLS, B2B website and feed delivery. </li></ul></ul></ul>
  4. 5. Asia Dow Jones Products <ul><ul><li>English language products </li></ul></ul><ul><ul><li>Local languages products </li></ul></ul>
  5. 6. English Language Products <ul><li> </li></ul><ul><li>Associated Mobile products </li></ul><ul><li>B2B products </li></ul><ul><ul><li>Factiva </li></ul></ul><ul><ul><li>DowJones Newswires </li></ul></ul><ul><ul><li>Wealth management </li></ul></ul><ul><ul><li>Risk and Compliance </li></ul></ul>
  6. 7. <ul><ul><li>Launched in February 2009, freemium model </li></ul></ul><ul><ul><li>Around 17.1 million PV and 4.5 million uniques </li></ul></ul><ul><ul><li>Online subscriptions directed through the US payment system </li></ul></ul>Source: Omniture Apr 2011
  7. 8.
  8. 9. Associated Mobile Products in English language <ul><ul><li>Asian edition of English reader on Blackberry launched on Feb 2009. </li></ul></ul><ul><ul><ul><li>Active users 27k </li></ul></ul></ul><ul><ul><li>English I-Phone App download in Asia = 186k </li></ul></ul><ul><ul><li> (launched on Jan 19th): around 30k per month page views. </li></ul></ul><ul><ul><li>India Mobile (combine Newswire and WSJ content; incorporate an portfolio tracker) developed by service provider (July) in exchange of revenue share. </li></ul></ul><ul><ul><ul><li>Download 113k </li></ul></ul></ul><ul><ul><ul><li> 15k per month </li></ul></ul></ul><ul><ul><li>Ipad application </li></ul></ul><ul><ul><ul><li>Asia download = 121k </li></ul></ul></ul><ul><ul><li>iPhone </li></ul></ul><ul><ul><ul><li>Japan – 122k in total China – 247k in total </li></ul></ul></ul>Source: Internal record
  9. 10. <ul><li> (English </li></ul><ul><li>Around 400 corporate clients </li></ul><ul><li>Annual revenue in F2010: $10.5M </li></ul><ul><li>Factiva </li></ul><ul><li>Around 600 corporate clients </li></ul><ul><li>Annual revenue in F2010: $22.5M </li></ul>Factiva & English language Wires
  10. 11. Local Language Products <ul><li> and associated Mobile products </li></ul><ul><li> and associated Mobile products </li></ul><ul><li>CLS Newswires </li></ul><ul><li>Korean Newswires </li></ul>
  11. 12. Source: Omniture Apr 2011 <ul><ul><li>JV with SBIH (60% Dow Jones) </li></ul></ul><ul><ul><li>Launched Dec 15, 2009 </li></ul></ul><ul><ul><li>Freemium Website </li></ul></ul><ul><ul><li>Developed from open source </li></ul></ul><ul><ul><ul><li>CMS – eZ publishing. </li></ul></ul></ul><ul><ul><li>Akamai is used for content and video </li></ul></ul><ul><ul><li>Approaching 10.9m PV per month. </li></ul></ul><ul><ul><li>2.3m uniques </li></ul></ul><ul><ul><li>Server located in Tokyo IDC. </li></ul></ul><ul><ul><li>Local development/maintenance </li></ul></ul><ul><ul><li>Integrated with DJ: </li></ul></ul><ul><ul><ul><li>MDP, Methode, </li></ul></ul></ul><ul><ul><ul><li>LDAP, Strongmail… </li></ul></ul></ul><ul><ul><li>Online subscriptions directed through </li></ul></ul><ul><ul><li>a local payment system </li></ul></ul>
  12. 13. Wire center for editors:
  13. 15. Source: Omniture Apr 2011 <ul><li>Launched in 2002 </li></ul><ul><li>Free Website </li></ul><ul><li>The only international website among the top 10 Financial websites in China. </li></ul><ul><li>32.7M PV per month </li></ul><ul><li>1.5M registered users </li></ul><ul><li>Servers located in HK and CDN to China. </li></ul>
  14. 16. diagram
  15. 17. CLS: Newswire in Chinese Language Around 90 clients generating revenue of $2.5M
  16. 18. CLS news distribution system Database News Archive Database HK DJCNF Server DJCNF TCP Gateway Code Filtering Script TCP & FTP Distribution Email Newsletter Script News Archive Web Server Web Server MIME/HTML format HTML & DJXML format DJXML & Plain Text format DJCNF Distribution (New – Under Testing) (Existing Production) Clients DJCNF.exe Feed Generator LWC Feed (English Archive)
  17. 19. JLS: Japanese Language Newswire Around 90 clients generating $2.5M Next Steps: To unify the local language translation platform across Asia.
  18. 20. Thank you! Simon Wan IT Director – APAC Dow Jones Asia Email: