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CJW newsletter london2011
 

CJW newsletter london2011

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Talk given at eZ Conference 2011, London.

Talk given at eZ Conference 2011, London.
Details on the program here :
http://london2011.ez.no/Program/Agenda

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    CJW newsletter london2011 CJW newsletter london2011 Presentation Transcript

    • CJW Newsletter enters the Market eZ Conference London 2011
    • Finally...
      • CJW Newsletter has passed all formal certification by eZ Systems
      • … is among the first products offered in the eZ Market
      • … is considered the standard method for email publishing on the eZ Publish platform
      • … has gained substantial acceptance with both eZ Enterprise customers and the eZ community
      • CJW Newsletter has hit the market!
    • CJW Newsletter Features
      • Fully Integrated into eZ Publish
        • Object model
        • Template language
        • User accounts
      • Frontend (ezwebin, ezflow)
        • Create, preview and send newsletters
        • limited administrative interface
      • Backend (admin2)
        • Full administrative interface
      • more features -> see www.cjw-network.com
    • Short Live Demo
      • please visit www.cjw-network.com and subscribe to eZ Conference 2011 Newsletter
      • Check your mailbox
      • Confirm your subscription
      • if you can't access your mailbox: no problem, we will fix this
    • Short Live Demo
      • Create a new newsletter edition
      • Check the preview
      • Fix registration problems
      • Send out newsletter
    • Sample case studies 1/2
      • CJW Newsletter adopted in different verticals
        • Public Transport
          • Rostocker Straßenbahn AG (RSAG)
        • Tourism
          • Western Town EL DORADO Templin
          • Tourism Organisation Fischland Darss Zingst
        • Shopping
          • Hamburger Angelgeräteversand (HAV Shop)
          • Dive Computer (UEMIS)
    • Sample case studies 2/6
      • Rostocker Straßenbahn AG
        • Current traffic information and special deals
        • Planned: Personalization of time table information
    •  
    •  
    • Sample case studies 3/6
      • Western Town EL DORADO Templin
        • News, Promotions, Events and Vouchers
        • Advanced graphics
    •  
    •  
    • Sample case studies 4/6
      • Tourism Organisation Fischland Darss Zingst
        • Member information and tourist information
        • 2 separate NL-Systems with 2 NL-Lists each
    •  
    •  
    • Future Developments 1/2
      • Feedback welcome!
      • Automated, recurring newsletters
        • birthday, anniversaries, …
        • event calendars
      • Re-sending newsletters
        • to recently added subscribers
        • if send job is aborted
      • Scheduled sending out
      • Newsletters with attachments (e.g. PDFs)
      • URL shortener
    • Future Developments 2/2
      • User segmentation
        • Customizable attributes
        • Send newsletter to specific attribute combinations only
      • Integration of campain analysis tools
        • Google Analytics, eTracker, Odoscope etc.
      • Click rate tracking per link with heatmap
    • CJW Network services
      • Installation Support
      • Customization Support (templates, designs, email client tests …)
      • MX Support (Send-Out-Service, mail cluster, mail service …)
      • Pre Consulting (targets, performance, process analysis and planing, competitor analysis, tracking)
      • Marketing Support (performance reporting, content selection, A/B testing, tracking and tracking tool support, subscriber acquisition)
      • http://www.cjw-network.com/en/cjw-newsletter-for-ez-publish/consulting
    • CJW Newsletter Ressources
      • eZ Market http://ez.no/market/extensions/CJW-Newsletter
      • Community Edition http://projects.ez.no/cjw_newsletter
      • CJW Network http://www.cjw-network.com
    • Contact Information
      • coolscreen.de - Hamburg / Germany
      • jac-systeme.de - Rostock and Stralsund / Germany
      • webmanufaktur.ch - Berne / Switzerland
      • Developers united in eZ Publish - Worldwide