CJW newsletter london2011

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Talk given at eZ Conference 2011, London.
Details on the program here :
http://london2011.ez.no/Program/Agenda

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CJW newsletter london2011

  1. 1. CJW Newsletter enters the Market eZ Conference London 2011
  2. 2. Finally... <ul><li>CJW Newsletter has passed all formal certification by eZ Systems
  3. 3. … is among the first products offered in the eZ Market
  4. 4. … is considered the standard method for email publishing on the eZ Publish platform
  5. 5. … has gained substantial acceptance with both eZ Enterprise customers and the eZ community
  6. 6. CJW Newsletter has hit the market! </li></ul>
  7. 7. CJW Newsletter Features <ul><li>Fully Integrated into eZ Publish </li><ul><li>Object model
  8. 8. Template language
  9. 9. User accounts </li></ul><li>Frontend (ezwebin, ezflow) </li><ul><li>Create, preview and send newsletters
  10. 10. limited administrative interface </li></ul><li>Backend (admin2) </li><ul><li>Full administrative interface </li></ul><li>more features -> see www.cjw-network.com </li></ul>
  11. 11. Short Live Demo <ul><li>please visit www.cjw-network.com and subscribe to eZ Conference 2011 Newsletter
  12. 12. Check your mailbox
  13. 13. Confirm your subscription
  14. 14. if you can't access your mailbox: no problem, we will fix this </li></ul>
  15. 15. Short Live Demo <ul><li>Create a new newsletter edition
  16. 16. Check the preview
  17. 17. Fix registration problems
  18. 18. Send out newsletter </li></ul>
  19. 19. Sample case studies 1/2 <ul><li>CJW Newsletter adopted in different verticals </li><ul><li>Public Transport </li><ul><li>Rostocker Straßenbahn AG (RSAG) </li></ul><li>Tourism </li><ul><li>Western Town EL DORADO Templin
  20. 20. Tourism Organisation Fischland Darss Zingst </li></ul><li>Shopping </li><ul><li>Hamburger Angelgeräteversand (HAV Shop)
  21. 21. Dive Computer (UEMIS) </li></ul></ul></ul>
  22. 22. Sample case studies 2/6 <ul><li>Rostocker Straßenbahn AG </li><ul><li>Current traffic information and special deals
  23. 23. Planned: Personalization of time table information </li></ul></ul>
  24. 26. Sample case studies 3/6 <ul><li>Western Town EL DORADO Templin </li><ul><li>News, Promotions, Events and Vouchers
  25. 27. Advanced graphics </li></ul></ul>
  26. 30. Sample case studies 4/6 <ul><li>Tourism Organisation Fischland Darss Zingst </li><ul><li>Member information and tourist information
  27. 31. 2 separate NL-Systems with 2 NL-Lists each </li></ul></ul>
  28. 34. Future Developments 1/2 <ul><li>Feedback welcome!
  29. 35. Automated, recurring newsletters </li><ul><li>birthday, anniversaries, …
  30. 36. event calendars </li></ul><li>Re-sending newsletters </li><ul><li>to recently added subscribers
  31. 37. if send job is aborted </li></ul><li>Scheduled sending out
  32. 38. Newsletters with attachments (e.g. PDFs)
  33. 39. URL shortener </li></ul>
  34. 40. Future Developments 2/2 <ul><li>User segmentation </li><ul><li>Customizable attributes
  35. 41. Send newsletter to specific attribute combinations only </li></ul><li>Integration of campain analysis tools </li><ul><li>Google Analytics, eTracker, Odoscope etc. </li></ul><li>Click rate tracking per link with heatmap </li></ul>
  36. 42. CJW Network services <ul><li>Installation Support
  37. 43. Customization Support (templates, designs, email client tests …)
  38. 44. MX Support (Send-Out-Service, mail cluster, mail service …)
  39. 45. Pre Consulting (targets, performance, process analysis and planing, competitor analysis, tracking)
  40. 46. Marketing Support (performance reporting, content selection, A/B testing, tracking and tracking tool support, subscriber acquisition)
  41. 47. http://www.cjw-network.com/en/cjw-newsletter-for-ez-publish/consulting </li></ul>
  42. 48. CJW Newsletter Ressources <ul><li>eZ Market http://ez.no/market/extensions/CJW-Newsletter
  43. 49. Community Edition http://projects.ez.no/cjw_newsletter
  44. 50. CJW Network http://www.cjw-network.com </li></ul>
  45. 51. Contact Information <ul><li>coolscreen.de - Hamburg / Germany
  46. 52. jac-systeme.de - Rostock and Stralsund / Germany
  47. 53. webmanufaktur.ch - Berne / Switzerland
  48. 54. Developers united in eZ Publish - Worldwide </li></ul>

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