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CJW newsletter london2011
CJW newsletter london2011
CJW newsletter london2011
CJW newsletter london2011
CJW newsletter london2011
CJW newsletter london2011
CJW newsletter london2011
CJW newsletter london2011
CJW newsletter london2011
CJW newsletter london2011
CJW newsletter london2011
CJW newsletter london2011
CJW newsletter london2011
CJW newsletter london2011
CJW newsletter london2011
CJW newsletter london2011
CJW newsletter london2011
CJW newsletter london2011
CJW newsletter london2011
CJW newsletter london2011
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CJW newsletter london2011

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Talk given at eZ Conference 2011, London. …

Talk given at eZ Conference 2011, London.
Details on the program here :
http://london2011.ez.no/Program/Agenda

Published in: Technology
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Transcript

  • 1. CJW Newsletter enters the Market eZ Conference London 2011
  • 2. Finally...
    • CJW Newsletter has passed all formal certification by eZ Systems
    • 3. … is among the first products offered in the eZ Market
    • 4. … is considered the standard method for email publishing on the eZ Publish platform
    • 5. … has gained substantial acceptance with both eZ Enterprise customers and the eZ community
    • 6. CJW Newsletter has hit the market!
  • 7. CJW Newsletter Features
    • Fully Integrated into eZ Publish
      • Object model
      • 8. Template language
      • 9. User accounts
    • Frontend (ezwebin, ezflow)
      • Create, preview and send newsletters
      • 10. limited administrative interface
    • Backend (admin2)
      • Full administrative interface
    • more features -> see www.cjw-network.com
  • 11. Short Live Demo
    • please visit www.cjw-network.com and subscribe to eZ Conference 2011 Newsletter
    • 12. Check your mailbox
    • 13. Confirm your subscription
    • 14. if you can't access your mailbox: no problem, we will fix this
  • 15. Short Live Demo
    • Create a new newsletter edition
    • 16. Check the preview
    • 17. Fix registration problems
    • 18. Send out newsletter
  • 19. Sample case studies 1/2
    • CJW Newsletter adopted in different verticals
      • Public Transport
        • Rostocker Straßenbahn AG (RSAG)
      • Tourism
        • Western Town EL DORADO Templin
        • 20. Tourism Organisation Fischland Darss Zingst
      • Shopping
        • Hamburger Angelgeräteversand (HAV Shop)
        • 21. Dive Computer (UEMIS)
  • 22. Sample case studies 2/6
    • Rostocker Straßenbahn AG
      • Current traffic information and special deals
      • 23. Planned: Personalization of time table information
  • 24.  
  • 25.  
  • 26. Sample case studies 3/6
    • Western Town EL DORADO Templin
      • News, Promotions, Events and Vouchers
      • 27. Advanced graphics
  • 28.  
  • 29.  
  • 30. Sample case studies 4/6
    • Tourism Organisation Fischland Darss Zingst
      • Member information and tourist information
      • 31. 2 separate NL-Systems with 2 NL-Lists each
  • 32.  
  • 33.  
  • 34. Future Developments 1/2
    • Feedback welcome!
    • 35. Automated, recurring newsletters
      • birthday, anniversaries, …
      • 36. event calendars
    • Re-sending newsletters
      • to recently added subscribers
      • 37. if send job is aborted
    • Scheduled sending out
    • 38. Newsletters with attachments (e.g. PDFs)
    • 39. URL shortener
  • 40. Future Developments 2/2
    • User segmentation
      • Customizable attributes
      • 41. Send newsletter to specific attribute combinations only
    • Integration of campain analysis tools
      • Google Analytics, eTracker, Odoscope etc.
    • Click rate tracking per link with heatmap
  • 42. CJW Network services
    • Installation Support
    • 43. Customization Support (templates, designs, email client tests …)
    • 44. MX Support (Send-Out-Service, mail cluster, mail service …)
    • 45. Pre Consulting (targets, performance, process analysis and planing, competitor analysis, tracking)
    • 46. Marketing Support (performance reporting, content selection, A/B testing, tracking and tracking tool support, subscriber acquisition)
    • 47. http://www.cjw-network.com/en/cjw-newsletter-for-ez-publish/consulting
  • 48. CJW Newsletter Ressources
    • eZ Market http://ez.no/market/extensions/CJW-Newsletter
    • 49. Community Edition http://projects.ez.no/cjw_newsletter
    • 50. CJW Network http://www.cjw-network.com
  • 51. Contact Information
    • coolscreen.de - Hamburg / Germany
    • 52. jac-systeme.de - Rostock and Stralsund / Germany
    • 53. webmanufaktur.ch - Berne / Switzerland
    • 54. Developers united in eZ Publish - Worldwide

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