About IDEAS ARE POWERFUL
Ideas create new things and new ways of doing things.
Ideas can create belief, or help us reappraise what we believe.
Ideas are discussed and embraced - they are "viral".
Ideas have been at the heart of every successful new brand, every great advertising campaign, every great promotion, every powerful direct communication, every great website, in fact every piece of memorable marketing ever done.
I not only believe in the power of great ideas – I love ideas!
The excitement of creating ideas for our clients is what gets me out of bed in the morning!