Opening Speech Medicine 2.0'11, Eysenbach

Gunther Eysenbach MD, MPH , www.medicine20congress.com Associate Professor Department of Health Policy, Management and Evaluation, University of Toronto; Senior Scientist , Centre for Global eHealth Innovation, Division of Medical Decision Making and Health Care Research; Toronto General Research Institute of the UHN, Toronto General Hospital, Canada Editor/Publisher Journal of Medical Internet Research (JMIR) Welcome from the Conference Producer Gunther Eysenbach MD MPH Gunther Eysenbach MD MPH

2 years ago: Medicine 2.0’08 September 2008 Toronto, Canada First ever academically oriented conference on web 2.0 / social media in medicine

Welcome to the 3rd Medicine 2.0 Congress - the first (and not last) Medicine 2.0 Congress in Europe

Health care needs change Medicine 1.0: the mess it is today Medicine 2.0: What it could / should be “ next generation medicine” (in analogy to web 2.0) Why Medicine 2.0 ?

Health care system rankings (Commonwealth Fund)   Ref: K. Davis, C. Schoen, and K. Stremikis, How the Performance of the U.S. Health Care System Compares Internationally 2010 Update, The Commonwealth Fund, June 2010.

Health care and medicine needs to change
The status quo
Focus on curative medicine, not prevention
Intransparencies, hierarchies, proprietary systems
Information silos, inadequate patient access to information
Intermediaries, gatekeepers, “doctors know best”
Focus on modelling/storing medical information
The Medicine 2.0 approach
Participation , Empowerment (Endusers, Patients)
Openess , sharing data, experiences, outcomes
Collaboration , Interoperability, patients as partners
Apomediation , wisdom of the crowds complementing experts
Social networking , modelling and storing relationships between people, facilitating peer-to-peer communication
Eysenbach G. Medicine 2.0: Social Networking, Collaboration, Participation, Apomediation, and Openness J Med Internet Res 2008;10(3):e22

A New Trend in 2010: Revolutionary new (“semi-mobile”) devices, usable interfaces Ipad (Apple) Playbook (RIM) Lily Eysenbach (4 yrs) and her friend with ipads 99-year old ipad user

Gunther Eysenbach MD, MPH , www.medicine20congress.com Coming soon: A JMIR/Medicine 2.0 ipad app (for papers & networking)

Publication Channel 1: Medicine 2.0 Knol http://tinyurl.com/med2knols

Publication Channel 2 (NEW): Medicine 2.0 (PubMed indexed proceedings) http://www.medicine20.com

Publication Channel 3: Journal of Medical Internet Research (journal-quality high-impact papers) http://www.jmir.org

Publishing options for Medicine 2.0 speakers see Call for Papers (tinyurl.com/med2call) . If you presented in 2008 or 2009 you can still publish your paper or transcript in the proceedings. (Note: Order transcripts at medicine20.com)

http://tinyurl.com/med2itunes

What’s next?
2 exciting days ahead - tweet with #med2
Stanford 2011 - don’t miss the closing session for a video
Call for expressions of interest to host 2012 conferences (spring in Europe, fall in North America?)
Complete evaluation forms!
We will broaden the range of events under the “Medicine 2.0” label - if you plan to organize workshops or tutorials, talk to me about promoting it under the “Medicine 2.0” brand
Tap into a pre-existing community
Use existing submission/user registration tools
Publish transcripts / proceedings in Medicine 2.0
Awards given: IMIA award, JMIR award, Maastricht Medicine 2.0 Europe award
ENJOY THE CONFERENCE !

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Opening Speech Medicine 2.0'11, Eysenbach

by Gunther Eysenbach

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