New Media Medicine: A Social Network for Doctors and MEdical Students [5 Cr3 1100 Paton]

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New Media Medicine: A Social Network for Doctors and MEdical Students [5 Cr3 1100 Paton]

  1. 1. Paton, C. New Media Medicine: A Social Network for Doctors and Medical Students <ul><li>This slideshow, presented at Medicine 2.0’08 , Sept 4/5 th , 2008, in Toronto, was uploaded on behalf of the presenter by the Medicine 2.0 team </li></ul><ul><li>Do not miss the next Medicine 2.0 congress on 17/18th Sept 2009 ( www.medicine20congress.com ) </li></ul><ul><li>Order Audio Recordings (mp3) of Medicine 2.0’08 presentations at http://www.medicine20congress.com/mp3.php </li></ul>
  2. 2. Social Networking for Medics Dr Chris Paton BMBS BMedSci Research Fellow: University of Auckland PhD Candidate: University of Otago Director: New Media Medicine Ltd.
  3. 3. Building an Online Community <ul><li>My Online Communities: </li></ul><ul><ul><li>New Media Medicine: 45,000 members, 70,000 visitors per month, 1 million page views per month </li></ul></ul><ul><ul><li>Health Informatics Forum: 700 members </li></ul></ul><ul><ul><li>University of Otago Web 2.0 Summer School: 36 members </li></ul></ul>
  4. 4. New Media Medicine.com
  5. 5. New Media Medicine.com
  6. 6. New Media Medicine.com
  7. 7. New Media Medicine.com
  8. 8. New Media Medicine.com
  9. 9. New Media Medicine.com
  10. 10. Health Informatics Forum.com
  11. 11. Health Informatics Forum.com
  12. 12. Comp 113 Summer School
  13. 13. Comp 113 Summer School
  14. 14. Open Vs Closed <ul><li>Open communities: </li></ul><ul><ul><li>Leverage the power of the network </li></ul></ul><ul><ul><li>Need more monitoring and moderation </li></ul></ul><ul><li>Closed communities: </li></ul><ul><ul><li>Difficult to grow </li></ul></ul><ul><ul><li>Less need for monitoring and moderation </li></ul></ul>
  15. 15. Choose the Technology <ul><li>Run off your own server: </li></ul><ul><ul><li>Vbulletin, phpBB, Invision Power Board </li></ul></ul><ul><li>Hosted communities: </li></ul><ul><ul><li>Ning, Wikispaces, Google Groups </li></ul></ul>
  16. 16. Running your own server <ul><li>Expensive </li></ul><ul><li>Need to have dedicated server management team (24/7/365) </li></ul><ul><li>May need more than one server </li></ul><ul><li>More customisable </li></ul>
  17. 17. Hosted service <ul><li>Ning, Wikispaces, Google Groups </li></ul><ul><li>Lots of different types of service </li></ul><ul><li>Ning seems to be best for building communities </li></ul><ul><li>No need for server management (or any knowledge of servers at all!) </li></ul><ul><li>Not so customisable </li></ul><ul><li>Ownership? </li></ul>
  18. 18. Managing a community <ul><li>Online communities are composed of real people! </li></ul><ul><li>Need to foster a sense of community spirit with rules for what is an isn’t acceptable </li></ul><ul><li>Keep to the forum rules (no exceptions) </li></ul><ul><li>Recruit moderators from within the community </li></ul><ul><li>Moderators should be calm, rational people! </li></ul>
  19. 19. Example Problems <ul><li>Users arguing with each other </li></ul><ul><li>Moderators disagreeing about a course of action </li></ul><ul><li>Copyrighted material posted </li></ul><ul><li>Libellous material posted </li></ul><ul><li>Key is consistency and hard work </li></ul>
  20. 20. Growth / Promotion <ul><li>Open communities grow faster </li></ul><ul><li>Search engines need to be able to index </li></ul><ul><li>Advertising helps kick-start things </li></ul><ul><li>Welcome new members </li></ul><ul><li>Recruit moderators early </li></ul>
  21. 21. Potential for Online Communities <ul><li>Answer questions from other users </li></ul><ul><li>Contribute to MCQ bank </li></ul><ul><li>Contribute Videos or other learning objects </li></ul><ul><li>Rate, tag and comment on learning objects </li></ul>
  22. 22. Trends <ul><li>Hosted Services </li></ul><ul><li>Mash-ups </li></ul><ul><li>Integration (e.g log-in) </li></ul>
  23. 23. More Information <ul><li>Email: c.paton@auckland.ac.nz </li></ul><ul><li>http://chrispaton.org </li></ul><ul><li>http://www.auckland.ac.nz/nihi/ </li></ul><ul><li>http://www.hein.otago.ac.nz </li></ul><ul><li>http://www.newmediamedicine.com </li></ul><ul><li>http://www.healthinformaticsforum.com </li></ul>

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