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Medical Bloggers [4 Aud 1100 Mccabegorman}
 

Medical Bloggers [4 Aud 1100 Mccabegorman}

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    Medical Bloggers [4 Aud 1100 Mccabegorman} Medical Bloggers [4 Aud 1100 Mccabegorman} Presentation Transcript

    • McCabe Gorman, J. Medical Bloggers Panel
      • This slideshow, presented at Medicine 2.0’08 , Sept 4/5 th , 2008, in Toronto, was uploaded on behalf of the presenter by the Medicine 2.0 team
      • Do not miss the next Medicine 2.0 congress on 17/18th Sept 2009 ( www.medicine20congress.com )
      • Order Audio Recordings (mp3) of Medicine 2.0’08 presentations at http://www.medicine20congress.com/mp3.php
    •   Cross-Pollinating Best Practices     Business Blogging in the Medicine 2.0 World
    • If Wishes Were Hospitals...
      • Ever thought "I wish we had that in medicine?"
      •  
      • Want to be the "Apple" of healthcare?
      •  
      • Why would hospitals pay tens of thousands of dollars to implement the Disney Be Our Guest Program? Would you?
    • Medical Education Evolution
    • Why Blog About Cross-Pollination?
      • 1. Open lines of communication.
      •  
      • 2. Inexpensive. You do have the internet, right?
      •  
      • 3. Encourage new stem cell lines for innovation.
      • 4. Spread the gospel.
      • 5. Give/get link love.
      • 6. Piggyback Effect - gain credibility.
    • Apple Slide
    • If You Want It, Come and Get It...
      • "In some ways, we have the problem that it looks like innovation is flourishing, but too much of it is short-term, incremental innovation."
      • Judy Estrin , entrepreneur, former CTO of Cisco Systems
    •  
    • Best Practices = ? 1. WHERE/HOW: Exchanged, like instructional capital , by any means, though Internet -related information is most commonly exchanged this way.   2. WHAT: Most efficient (least amount of effort) and effective (best results) way of accomplishing a task.   3. WHEN/WHO: Based on repeatable procedures that have proven themselves over time for large numbers of people. Wikipedia.com search terms "Best Practices"
    • The Medical "Home" for Best Practices in Healthcare - Hospitals
        • Incremental and iterative development
        • Quality Assurance
        • Risk management
        • Change Process
        • Milestones
        • Use Case
        • Requirements management
        • Evidence-based medicine
        • Physical planning and land use management
        • Home Care
      •  
      • Wikipedia.com
    • What Value Can You Add?
      • 2,170,000 for best practices for hospitals .  ( 0.17 seconds; 9.3.08)   
      •   +100 million websites.    Proliferation of blogs, tweets, pages, and images actually inhibits problem solving.   Too much noise.
      •  
      • You become the filter.
    •  
    • Keep Your Friend PAT in Mind
      •  
        • Purpose, purpose, purpose. 
        • Audience, audience, audience. 
        • Tone, tone, tone. 
      •  
      •  
    • Stats from September 4th (StatCounter)
      • 3.33%     safeway and health
      • 3.33%     ideal work culture in hospital
      • 3.33%     nursing globalization and management
      • 3.33%     what kind of functionality and content to consumers                    want to see on healthcare websites 
      •  
      • Health Management Rx (stats publicly available)
    • Sales – 10.80.10 Rule of Health Consumerism
        • “ the middle 80”
        •  
        • healthcare search/research and consumption (even online) still largely circumstantial - vast majority of us fall into the “middle 80” 
        •  
        • problem is, as 'massclusivity' 24-7 consumers, we'll look for healthcare information to be available when/where we need it, as in other consumer industries, online and offline
        •  
        • and it's not there yet (Health 2.0)
    • Gaming - Guitar Hero Healthcare
      •  
      • Most widely read blog entry ever.     Used extended metaphor.  
      •  
      • Discussed succession planning, intergenerational conflict/collaboration – importance of listening to younger patients.
    • Other Pollinators
    • Other Means  
    • Bonus Slide - Helps Prevent Blog Burnout
      • Continually ask (at least once a quarter):
      •  
        • Why am I doing this? (job offer, catharsis, connect with others, show it like it is/show it like it could be, 'change the world')
        • Do I enjoy it? (a bit of brain/ego stroking involved in blogging, no doubt – so be generous with that warm and fuzzy feeling – can you invite colleagues? Who has good thoughts and would be a good guest blogger? What introvert needs a little push?)
        • For whom does it provide value (myself, others, etc)?
        • Is it changing my view of healthcare? 
        •