Seto, K. Facilitating Online Collaboration and Communication: A Groups Approach This slideshow, presented at Medicine 2.0’08 , Sept 4/5 th , 2008, in Toronto, was uploaded on behalf of the presenter by the Medicine 2.0 team Do not miss the next Medicine 2.0 congress on 17/18th Sept 2009 ( www.medicine20congress.com ) Order Audio Recordings (mp3) of Medicine 2.0’08 presentations at http://www.medicine20congress.com/mp3.php

This slideshow, presented at Medicine 2.0’08 , Sept 4/5 th , 2008, in Toronto, was uploaded on behalf of the presenter by the Medicine 2.0 team

Do not miss the next Medicine 2.0 congress on 17/18th Sept 2009 ( www.medicine20congress.com )

Order Audio Recordings (mp3) of Medicine 2.0’08 presentations at http://www.medicine20congress.com/mp3.php

Facilitating Online Collaboration and Communication: A Groups Approach Ken Seto Manager, Web Services September 2008 © 2008 OntarioMD Inc. Confidential, not to be reproduced without permission.

© 2008 OntarioMD Inc.

Connect Physicians to Clinical Tools and Resources © 2008 OntarioMD Inc.

Connect Physicians to Peer Experts in EMR Adoption © 2008 OntarioMD Inc.

Connect Physicians with Collaboration Tools © 2008 OntarioMD Inc.

© 2008 OntarioMD Inc.

OntarioMD Groups: The Start The OntarioMD.ca portal proved it can support physicians through their clinical workday. The most recent OMA survey revealed an 80% satisfaction rating for our online products and services. Key to our success was a strong emphasis on user experience design and the involvement of physicians early and often in the product development cycle. BUT… The clinical practice is only one part of a physician’s professional life. What other aspects could we support? How can we help connect geographically disparate physicians and other health professionals? How can we enable physicians to contribute and share content? © 2008 OntarioMD Inc.

The OntarioMD.ca portal proved it can support physicians through their clinical workday.

The most recent OMA survey revealed an 80% satisfaction rating for our online products and services.

Key to our success was a strong emphasis on user experience design and the involvement of physicians early and often in the product development cycle.

BUT…

The clinical practice is only one part of a physician’s professional life. What other aspects could we support?

How can we help connect geographically disparate physicians and other health professionals?

How can we enable physicians to contribute and share content?

© 2008 OntarioMD Inc.

OntarioMD Groups: The Process Our success with the OntarioMD.ca portal is in no small part due to our inclusion of physicians in the product development process. Our product design process is highly iterative with a heavy emphasis on user experience design best practices and physician consultation. Our research is done using both informal and formal consultations with: our physician research team, our staff physician consultant, the clinics we visited for Lunch & Learns. practice managers and administrative staff our own Practice Management Consultants who work very closely to physicians in the process of adopting EMR systems our support staff © 2008 OntarioMD Inc.

Our success with the OntarioMD.ca portal is in no small part due to our inclusion of physicians in the product development process.

Our product design process is highly iterative with a heavy emphasis on user experience design best practices and physician consultation.

Our research is done using both informal and formal consultations with:

our physician research team,

our staff physician consultant,

the clinics we visited for Lunch & Learns.

practice managers and administrative staff

our own Practice Management Consultants who work very closely to physicians in the process of adopting EMR systems

our support staff

OntarioMD Groups: The Concept Based on our consultations and interactions with our physician community and some brainstorming we decided to focus our efforts on creating a product that can will support the following: Professional organizations and workgroups needed a secure private space to communicate with their members Some clinics wanted to have a simple interface to create and maintain a public website to publish information for their patients Some clinical teams simply wanted a central place to communicate news and share files with their team members © 2008 OntarioMD Inc.

Based on our consultations and interactions with our physician community and some brainstorming we decided to focus our efforts on creating a product that can will support the following:

Professional organizations and workgroups needed a secure private space to communicate with their members

Some clinics wanted to have a simple interface to create and maintain a public website to publish information for their patients

Some clinical teams simply wanted a central place to communicate news and share files with their team members

© 2008 OntarioMD Inc.

OntarioMD Groups: The Pilot Access to the OntarioMD Groups pilot was by invitation only. We didn’t turn physicians away but it was not advertised. Our pilot consisted of about 60 users across 15 groups The groups represent a cross section of: Medical clinics Family Health Teams Professional organizations Small workgroups All pilot participants were consulted for feedback and testing new enhancements or features. Many of our enhancements were a direct result of community feedback © 2008 OntarioMD Inc.

Access to the OntarioMD Groups pilot was by invitation only. We didn’t turn physicians away but it was not advertised.

Our pilot consisted of about 60 users across 15 groups

The groups represent a cross section of:

Medical clinics

Family Health Teams

Professional organizations

Small workgroups

All pilot participants were consulted for feedback and testing new enhancements or features.

Many of our enhancements were a direct result of community feedback

© 2008 OntarioMD Inc.

Case: Beamsville Medical Centre FHT Using the simple tools available, the Group Administrator for the Beamsville group created 100% public mini-website. All of the information on is published to be viewable by the general public (their patients and the community). The entire mini-site was created using only the Create Page feature. © 2008 OntarioMD Inc.

Using the simple tools available, the Group Administrator for the Beamsville group created 100% public mini-website.

All of the information on is published to be viewable by the general public (their patients and the community).

The entire mini-site was created using only the Create Page feature.

Case: South East Toronto FHT The SETFHT’s site is a completely private group site. They use their Group to mostly distribute news and share files to other members. There is no publicly accessible content and only approved group members have access. Features used by this Group are: Shared files News posts Event Calendar © 2008 OntarioMD Inc.

The SETFHT’s site is a completely private group site.

They use their Group to mostly distribute news and share files to other members.

There is no publicly accessible content and only approved group members have access.

Features used by this Group are:

Shared files

News posts

Event Calendar

Case: The Academy of Medicine Ottawa The AMO created two different Groups, one for their Executive Committee and another for their general members The Exec. Committee group is a completely private intranet. The general AMO Group has a mix of public and private content. Both groups have used almost all the features in Groups: Pages Files Events News Forums © 2008 OntarioMD Inc.

The AMO created two different Groups, one for their Executive Committee and another for their general members

The Exec. Committee group is a completely private intranet.

The general AMO Group has a mix of public and private content.

Both groups have used almost all the features in Groups:

Pages

Files

Events

News

Forums

© 2008 OntarioMD Inc.

OntarioMD Groups: Lessons Learned Most people are not webmasters Because there was no “one right way” to use OntarioMD Groups, it led to some confusion People didn’t feel comfortable experimenting The drivers of usage tended to be the administrators not the physicians themselves Content creation is still generally top-down. People will comment on content but most content is created by the Group Administrators even though members may have rights to create their own content. Usage overall is on average 10 times more page views per user per month than the typical OntarioMD.ca portal user © 2008 OntarioMD Inc.

Most people are not webmasters

Because there was no “one right way” to use OntarioMD Groups, it led to some confusion

People didn’t feel comfortable experimenting

The drivers of usage tended to be the administrators not the physicians themselves

Content creation is still generally top-down. People will comment on content but most content is created by the Group Administrators even though members may have rights to create their own content.

Usage overall is on average 10 times more page views per user per month than the typical OntarioMD.ca portal user

OntarioMD Groups: The Future The public launch of OntarioMD Groups is slated to coincide our Fall launch which will include a big update for OntarioMD.ca as well as EMRAdvisor.ca Looking forward: Implement strategies to minimize support load like guides, FAQs, and templates/wizards Currently evaluating other methods of social and community interaction: Expanding beyond the group-centric approach to a more community-wide approach Continue to focus on what physician needs, not implement technology for technology’s sake Scalability will also be a big priority as we continue to monitor the usage patterns after the full launch of OntarioMD Groups. © 2008 OntarioMD Inc.

The public launch of OntarioMD Groups is slated to coincide our Fall launch which will include a big update for OntarioMD.ca as well as EMRAdvisor.ca

Looking forward:

Implement strategies to minimize support load like guides, FAQs, and templates/wizards

Currently evaluating other methods of social and community interaction:

Expanding beyond the group-centric approach to a more community-wide approach

Continue to focus on what physician needs, not implement technology for technology’s sake

Scalability will also be a big priority as we continue to monitor the usage patterns after the full launch of OntarioMD Groups.

Contact Ken Seto Manager, Web Services OntarioMD Email: [email_address] Blog: www.kenseto.ca Twitter: kenseto All photos were used under Creative Commons license thanks the following Flickr users in order of appearance: Stethascope by happysnappr Ducks by Gaetan Lee Modem by rastrus Pilot by MulesAFpilot 3 styles by indy charlie Chinese class by <cleverCl@i®ê> © 2008 OntarioMD Inc.

Ken Seto

Manager, Web Services

OntarioMD

Email: [email_address]

Blog: www.kenseto.ca

Twitter: kenseto

All photos were used under Creative Commons license thanks the following Flickr users in order of appearance:

Stethascope by happysnappr

Ducks by Gaetan Lee

Modem by rastrus

Pilot by MulesAFpilot

3 styles by indy charlie

Chinese class by <cleverCl@i®ê>