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Facilitating Online Collaboration and Communication: A Groups Approach [5 Cr3 1100 Seto]
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Facilitating Online Collaboration and Communication: A Groups Approach [5 Cr3 1100 Seto]


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    • 1. Seto, K. Facilitating Online Collaboration and Communication: A Groups Approach
      • This slideshow, presented at Medicine 2.0’08 , Sept 4/5 th , 2008, in Toronto, was uploaded on behalf of the presenter by the Medicine 2.0 team
      • Do not miss the next Medicine 2.0 congress on 17/18th Sept 2009 ( )
      • Order Audio Recordings (mp3) of Medicine 2.0’08 presentations at
    • 2. Facilitating Online Collaboration and Communication: A Groups Approach Ken Seto Manager, Web Services September 2008 © 2008 OntarioMD Inc. Confidential, not to be reproduced without permission.
    • 3. © 2008 OntarioMD Inc.
    • 4. Connect Physicians to Clinical Tools and Resources © 2008 OntarioMD Inc.
    • 5. Connect Physicians to Peer Experts in EMR Adoption © 2008 OntarioMD Inc.
    • 6. Connect Physicians with Collaboration Tools © 2008 OntarioMD Inc.
    • 7. © 2008 OntarioMD Inc.
    • 8. OntarioMD Groups: The Start
      • The portal proved it can support physicians through their clinical workday.
        • The most recent OMA survey revealed an 80% satisfaction rating for our online products and services.
        • Key to our success was a strong emphasis on user experience design and the involvement of physicians early and often in the product development cycle.
      • BUT…
      • The clinical practice is only one part of a physician’s professional life. What other aspects could we support?
      • How can we help connect geographically disparate physicians and other health professionals?
      • How can we enable physicians to contribute and share content?
      © 2008 OntarioMD Inc.
    • 9. © 2008 OntarioMD Inc.
    • 10. OntarioMD Groups: The Process
      • Our success with the portal is in no small part due to our inclusion of physicians in the product development process.
      • Our product design process is highly iterative with a heavy emphasis on user experience design best practices and physician consultation.
      • Our research is done using both informal and formal consultations with:
        • our physician research team,
        • our staff physician consultant,
        • the clinics we visited for Lunch & Learns.
        • practice managers and administrative staff
        • our own Practice Management Consultants who work very closely to physicians in the process of adopting EMR systems
        • our support staff
      © 2008 OntarioMD Inc.
    • 11. OntarioMD Groups: The Concept
      • Based on our consultations and interactions with our physician community and some brainstorming we decided to focus our efforts on creating a product that can will support the following:
        • Professional organizations and workgroups needed a secure private space to communicate with their members
        • Some clinics wanted to have a simple interface to create and maintain a public website to publish information for their patients
        • Some clinical teams simply wanted a central place to communicate news and share files with their team members
      © 2008 OntarioMD Inc.
    • 12. © 2008 OntarioMD Inc.
    • 13. OntarioMD Groups: The Pilot
      • Access to the OntarioMD Groups pilot was by invitation only. We didn’t turn physicians away but it was not advertised.
      • Our pilot consisted of about 60 users across 15 groups
      • The groups represent a cross section of:
        • Medical clinics
        • Family Health Teams
        • Professional organizations
        • Small workgroups
      • All pilot participants were consulted for feedback and testing new enhancements or features.
      • Many of our enhancements were a direct result of community feedback
      © 2008 OntarioMD Inc.
    • 14. © 2008 OntarioMD Inc.
    • 15. Case: Beamsville Medical Centre FHT
      • Using the simple tools available, the Group Administrator for the Beamsville group created 100% public mini-website.
      • All of the information on is published to be viewable by the general public (their patients and the community).
      • The entire mini-site was created using only the Create Page feature.
      © 2008 OntarioMD Inc.
    • 16. Case: South East Toronto FHT
      • The SETFHT’s site is a completely private group site.
      • They use their Group to mostly distribute news and share files to other members.
      • There is no publicly accessible content and only approved group members have access.
      • Features used by this Group are:
        • Shared files
        • News posts
        • Event Calendar
      © 2008 OntarioMD Inc.
    • 17. Case: The Academy of Medicine Ottawa
      • The AMO created two different Groups, one for their Executive Committee and another for their general members
      • The Exec. Committee group is a completely private intranet.
      • The general AMO Group has a mix of public and private content.
      • Both groups have used almost all the features in Groups:
        • Pages
        • Files
        • Events
        • News
        • Forums
      © 2008 OntarioMD Inc.
    • 18. © 2008 OntarioMD Inc.
    • 19. OntarioMD Groups: Lessons Learned
      • Most people are not webmasters
      • Because there was no “one right way” to use OntarioMD Groups, it led to some confusion
      • People didn’t feel comfortable experimenting
      • The drivers of usage tended to be the administrators not the physicians themselves
      • Content creation is still generally top-down. People will comment on content but most content is created by the Group Administrators even though members may have rights to create their own content.
      • Usage overall is on average 10 times more page views per user per month than the typical portal user
      © 2008 OntarioMD Inc.
    • 20. OntarioMD Groups: The Future
      • The public launch of OntarioMD Groups is slated to coincide our Fall launch which will include a big update for as well as
      • Looking forward:
      • Implement strategies to minimize support load like guides, FAQs, and templates/wizards
      • Currently evaluating other methods of social and community interaction:
        • Expanding beyond the group-centric approach to a more community-wide approach
        • Continue to focus on what physician needs, not implement technology for technology’s sake
      • Scalability will also be a big priority as we continue to monitor the usage patterns after the full launch of OntarioMD Groups.
      © 2008 OntarioMD Inc.
    • 21. Contact
      • Ken Seto
      • Manager, Web Services
      • OntarioMD
      • Email: [email_address]
      • Blog:
      • Twitter: kenseto
      • All photos were used under Creative Commons license thanks the following Flickr users in order of appearance:
        • Stethascope by happysnappr
        • Ducks by Gaetan Lee
        • Modem by rastrus
        • Pilot by MulesAFpilot
        • 3 styles by indy charlie
        • Chinese class by <cleverCl@i®ê>
      © 2008 OntarioMD Inc.