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YoPro Global's Community Project: 75 Cities, 45 Countries, 75 Communities, 78 Weeks, 1 Documentary
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YoPro Global's Community Project: 75 Cities, 45 Countries, 75 Communities, 78 Weeks, 1 Documentary

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This presentation is designed to appeal to sponsors interested in partnering with us as we launch a global campaign to launch 75 communities in 75 cities in 45 countries, while making a …

This presentation is designed to appeal to sponsors interested in partnering with us as we launch a global campaign to launch 75 communities in 75 cities in 45 countries, while making a documentary.

YoPro's CEO plans to personally lead the team as they develop 75 communities for young professionals to get together right out of college and support each other in a community, lending a global voice to their personal and professional situations while advancing themselves.


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  • 1. Sponsorship Contact: CEO, YoPro Global & The Community Project: Ty Richardson. Ty@yoproglobal.org/ @Chaun19 Sponsorship Contact: CEO, YoPro Global & The Community Project: Ty Richardson. Ty@yoproglobal.org/ @Chaun19 The Community Project A YoPro Global Project SPONSORSHIP DECK 75 Cities, 45 Countries, 5 Continents, 1 Mission August 26th, 2014 – March 10, 2016
  • 2. Sponsorship Contact: CEO, YoPro Global & The Community Project: Ty Richardson. Ty@yoproglobal.org/ @Chaun19 The Community Project itself is described simply as the launch of 75 communities over 2 years, spanning the Americas, Europe, Middle East, Africa, Asia and The Pacific. This represents a hands-on approach by the Founders of YoPro Global, to establish teams within each community, execute creative and engaging events for specific target market, for specific partners and organizations that align with YoPro Global. An additional eight months are added on to complete the editing and production of a documentary tied to the project, in effect, making it just a little over two years. There are several considerations that make this project revolutionary and a creative exercise in its own right, including: • The nature of the project and its mission to build communities of decision-makers and driven young professionals seeking change • The team being formed: the CEO of YoPro Global himself, the Head of Communities, an established and successful young professional, Brett Torina, and the addition of support personnel along the way to serve in administrative functions and marketing roles • The drive to move from city to city each week for the next two2 years. As one city is launched, the team will move to the next city and launch that city before continuing on their journey, while planning eleven other cities during their downtime, in between events • The blending of multiple common interests, from start-up young professionals, to career- driven young professionals and passionate young professionals • The diversity of events and activities throughout the course of the project, and the life lessons the founders, the team and the community will engage in as the project grows and • The awareness of the mission, the growth of the single global community and the birth of a unified voice for young professionals to speak out and be heard. About the Community Project
  • 3. Sponsorship Contact: CEO, YoPro Global & The Community Project: Ty Richardson. Ty@yoproglobal.org/ @Chaun19 The Community Project is: • A focus on helping graduates and young professionals enter the workforce • Disrupting the Social Media industry by creating an offline social network • Telling a story of entrepreneurship and the perseverance of building a start-up with a cause • The lead up to a global gala and conference that celebrates achievement and growth amongst youth • A groundbreaking global branding opportunity (great P.R.) Why Sponsor the Community Project: • Focused reach of your target market • As early consumers, and future decision-makers • As job seekers • A constantly growing access to consumers over a two year period • Online and in-person opportunities to represent your brand • Local and global opportunities to represent your brand • Posterity based on your participation in the documentary
  • 4. Sponsorship Contact: CEO, YoPro Global & The Community Project: Ty Richardson. Ty@yoproglobal.org/ @Chaun19 The Community Project at a Glance • 75 cities • 45 countries • 2 years • 429 flights • 2,106 nights away from home • 38,313 event attendees forecasted • 45,976 new members directly from the project • 229,878 new members indirectly online • 45,975,600 impressions for the life of the campaign • 149,000 jobs filled • 18,390 new relationships formed • 2,584 startups engaged • $37,408 donated to charity
  • 5. Sponsorship Contact: CEO, YoPro Global & The Community Project: Ty Richardson. Ty@yoproglobal.org/ @Chaun19 Destinations Covered West Central East Montreal Dublin Moscow Toronto London St Petersburg Boston Manchester Mumbai New York Glasgow Delhi Washington DC Lisbon Dubai Miami/ Fort Lauderdale Paris Abu Dhabi Atlanta Barcelona Istanbul Dallas/ Fort Worth Madrid Tel Aviv Las Vegas Zurich Tokyo Houston Milan Osaka Chicago Rome Beijing Seattle Venice Shanghai San Francisco Amsterdam Guangzhou/ Shenzhen Denver Stockholm Hong Kong Los Angeles Oslo Kuala Lumpur Mexico City Frankfurt Jakarta Port of Spain Munich Seoul Havana Berlin Singapore San Jose, Costa Rica Vienna Ho Chi Minh, Vietnam Panama City Warsaw/ Krakow Hanoi, Viet/ Cambodia Buenos Aires Prague Bangkok Santiago Johannesburg Sydney Sao Paulo Cape Town Melbourne Rio de Janeiro Nairobi, Kenya Auckland Bogota Madagascar Fiji
  • 6. Sponsorship Contact: CEO, YoPro Global & The Community Project: Ty Richardson. Ty@yoproglobal.org/ @Chaun19 West Central East All Regions Number of Launches 25 25 25 75 Performance No. of Start-Up/ Entrepreneurs engaged 890 758 936 2,584 No. local VIP/ Influencers engaged 2,474 1,925 2,266 6,665 No. of Students engaged 1,320 1,082 1,221 3,623 No. of Employers and Sponsors engaged 710 493 634 1,837 No. of Professionals engaged 2,050 1,772 2,222 6,044 YoPro Launch Event Tickets Members 2,040 2,035 2,475 6,550 YoPro Launch Event Tickets Non-Members 207 177 260 644 YoPro Launch Event Tickets VIP 269 230 338 837 Event Attendee Forecast
  • 7. Sponsorship Contact: CEO, YoPro Global & The Community Project: Ty Richardson. Ty@yoproglobal.org/ @Chaun19 The Community Project: A Source of Talent and Revenue for Sponsors  Driven, ambitious graduates and young professionals, with the right attitude and skills for their next career. • The perfect match if you’re seeking professional, temporary or entrepreneurial talent  Graduates and young professionals seeking their first consumer brands to engage with and use as they build their professional careers and live their lives. • Sales, marketing and business developers can benefit from early exposure to these consumers, soon to be decision- makers  Young professionals who are innovators, disruptors and purveyors of creative and critical thinking • Any organization interested in advancing their process or product, or investing innovation will find talent and ingenuity (whether for acquisition or integration) in this process.
  • 8. Sponsorship Contact: CEO, YoPro Global & The Community Project: Ty Richardson. Ty@yoproglobal.org/ @Chaun19 Demographics The community project appeals to graduates and young professionals at the early stages of their career. Their interests will be varied and their focus divided between personal, professional, social and charitable. Gender: 60% Males 40% Females Age Profile: 18-21: 24% 22-25: 28% 26-30: 20% 31-40: 16% 40+: 12% Income Level (eqvl. USD): $0- $10,000: 20% $10,001- $25,000: 25% $25,001- $50,000: 35% $50,001- $75,000: 15% $75,001+: 5% Career Status: College Student: 18% College Graduate: 15% Working YoPro: 28% Mid-level Manager: 14% Senior Leader/ Executive: 5% Start-Up Founder/Interest: 10% Unemployed: 10%
  • 9. Sponsorship Contact: CEO, YoPro Global & The Community Project: Ty Richardson. Ty@yoproglobal.org/ @Chaun19 Psychographics Examples of the attendees and members who will participate and be marketed to as part of The Community Project: • College students preparing to graduate and are determined to be successful • Recently graduated students who have not found a job and have to soon • Start-up founders seeking assistance and support (financial or otherwise) • Talented individuals interested in entrepreneurship and looking for a start • Young people who are passionate about meeting people and networking • Local VIPs, Influencers, Media professionals (and bloggers) • Investors and decision-makers of companies interested in the project • Military returning from deployment, re-integrating into society • Professionals who wish to reinvent themselves and their careers • Young professionals seeking advance up the corporate ladder • Those seeking to improve their job searching skills and tool box • New residents to a geographic area looking to make friends • Young professionals looking to learn a new skill in a risk-free environment • Young professionals looking for a leadership role in a community org. Key trends include: Driven; ambitious; experienced with leadership (or desirous of a leadership role); focused; innovative; future decision-makers; networked and peer-oriented, creative, desirous of learning and action-oriented.
  • 10. Sponsorship Contact: CEO, YoPro Global & The Community Project: Ty Richardson. Ty@yoproglobal.org/ @Chaun19 Partnership & Sponsorship Opportunities Partnership and sponsorship opportunities will be tailored to the specific needs of individuals and brands wishing to engage. Each package will cater to: • Supporting your company’s objectives and resources • Integrating your brand, image, products and services within our increasing membership and the marketing efforts we undertake • Align your brand with key elements of the project • Personalize your brand, and where possible, your participation in the project All of the partnership and sponsorship opportunities presented in this presentation are available for customization based on your budget and your needs. Please contact Ty Richardson at Ty@yoproglobal.org to discuss your specific needs and requests.
  • 11. Sponsorship Contact: CEO, YoPro Global & The Community Project: Ty Richardson. Ty@yoproglobal.org/ @Chaun19 Item Average Cost Sample Ideal Partner Airline Tickets $650 USD/per person Airline, Travel Club, Local Accommodation $110 USD/per night Airbnb, VBRO, B&B, Hotel Local Transport $50 USD/ per day Uber, Lyft, Sidecar, Zipcar Local team meals $160USD/per day (3ppl) Chain restaurant, Bank Blogging $35 USD/per hour Content firm, Blogger Advertising and P.R. $2,000 USD/ per city Ad firm, Freelancer Social Media Marketing $35 USD/ per hour Ad firm, Freelancer Virtual Accelerator Not applicable Online Incubators etc. Angel Investors Not applicable Start-up Investors Speakers Not applicable Executives, Experts Promoters Not applicable Networked Individuals Partnership Opportunities These are opportunities to partner with the Community Project
  • 12. Sponsorship Contact: CEO, YoPro Global & The Community Project: Ty Richardson. Ty@yoproglobal.org/ @Chaun19 Qty Global/Multi-City In-Kind Avail ∞ The Community Project Cash Sponsor N 4 x 75 Team Accommodation Y 4 x 75 Team Transport Y 75 Per Community Sponsorship N 75 x 5 Event Venues Y 4 x 75 Event Catering Y 75 Flagship Start-Up Demo Sponsor N 75 Flagship VIP Event Sponsor N 75 Flagship Workshop Sponsor N 75 Flagship Launch Party Sponsor N Opportunities for Sponsorship Global Opportunities: These amounts represent the total cost for each line item for the life of the project. We’re seeking sponsorship for any part thereof. Sponsorship received between 8-18 months will be at a lower rate than 0-7 months as we anticipate an increase in traffic, public relations, in the last campaign months.
  • 13. Sponsorship Contact: CEO, YoPro Global & The Community Project: Ty Richardson. Ty@yoproglobal.org/ @Chaun19 In-Country In-Kind Avail 4 x 6 days Local Team Accommodation Y 4 x 6 days Local Team Transport Y 5 Event Venues Y 4 Event Catering Y 10 Start-Up Prize (product or service) Y 1 Start-Up Networking session N 200 VIP Event Complimentary Cocktail Y 125 VIP Event Canapes Y 20 VIP Event giveaways and prizes Y 2 VIP Event entertainment Y 1 VIP DJ, AV and Equipment Y Opportunities for Sponsorship In-Country Opportunities: We are seeking one or more partners (small or large) to collaborate with to achieve these funding goals
  • 14. Sponsorship Contact: CEO, YoPro Global & The Community Project: Ty Richardson. Ty@yoproglobal.org/ @Chaun19 Opportunities for Sponsorship In-Country Opportunities: We are seeking one or more partners (small or large) to collaborate with to achieve these funding goals In-Country In-Kind Avail 100 Career Workshop Lunches Y 2 Career Workshop Speakers Y 20 Career Workshop Giveaways Y 250 Launch Party Food & Beverages Y 250 Launch Party Complimentary drinks Y 2 Launch Party DJ, AV, Entertainment Y 50 Launch Party Auction Items Y 25 Launch Party giveaways, prizes Y 1 Launch Party Decorations Y
  • 15. Sponsorship Contact: CEO, YoPro Global & The Community Project: Ty Richardson. Ty@yoproglobal.org/ @Chaun19 Opportunities for Sponsorship Online Opportunities: We are seeking one or more partners (small or large) to collaborate with to achieve these funding goals Online In-Kind Avail Online Radio Channel Y Marketing- Social Media Y Marketing- Blogging Y Marketing- Online Advertising Y Website Development (Ruby on Rails) Y Further sponsorship and online advertising opportunities may be available throughout The Community Project. These can be discussed with the Sponsorship team upon consultation.
  • 16. Sponsorship Contact: CEO, YoPro Global & The Community Project: Ty Richardson. Ty@yoproglobal.org/ @Chaun19 Opportunities for Sponsorship Special Project Opportunities: We are seeking one or more partners (small or large) to collaborate with to achieve these funding goals Special Project Items In-Kind Avail Marketing Sponsor- Banners/ T-Shirts Y Marketing Sponsor- Flyers Y Marketing Sponsor- Promotion Y Overall Documentary Sponsor N Filming- Production Y Filming- Editing (sound, film, score) Y Film Distribution Y Volunteers Y Ambassadors Y Excursions- local special events (50) Y Stationary Y Mobile communication costs Y Security (required in certain countries) Y
  • 17. Sponsorship Contact: CEO, YoPro Global & The Community Project: Ty Richardson. Ty@yoproglobal.org/ @Chaun19 Sponsor Packages The following custom sponsorship packages are available. For custom rates, please contact Ty Richardson (Ty@yoproglobal.org) • Title Sponsor- The Community Project • Film Sponsor- The Community Project Documentary • Team Sponsor- The Community Project team • Video Sponsor- EYP Live (http://www.eypglobal.com/eyp-live.html) • Title Marketing & PR Sponsor- Marketing, Advertising & PR • Travel Sponsor- Flights & Accommodation • In-Country Title Sponsor- Launch Week • Title Career Sponsor- Global Career Fair Events in every country • Title Start-Up Sponsor- Global Start-Up Demo Days in every country • Title Passion Sponsor- Global P&P Meetups in each location • Title Student Sponsor- Global Seminar Event in each location • Title Launch Party Sponsor- Global Launch Parties in each location • Support Packages- Banner, Flyers, Meals, Drinks, giveaways • Product Sponsors- Beverage, Media, Airline, Music etc. • For Cash Sponsors, minimum sponsorship amount is $1,000.00 USD
  • 18. Sponsorship Contact: CEO, YoPro Global & The Community Project: Ty Richardson. Ty@yoproglobal.org/ @Chaun19 Sponsorship Benefits Sponsors will have the ability to work with our sponsorship team to customize sponsorship packages that include the following: • Premium Membership (one or many) to YoPro and/or its partner brands • Event marketing through press releases, social media, advertising, flyers • Direct promotion through our social media channels for 30-60 days • Advertising on the Community Project TV channel, during peak and off-peak times • Speaking time at select events; Guest spots at workshops and seminars if applicable • Giveaways and premium gift bag inserts for each event, local or multi-city • Your brand highlighted as the Title: “Acme presents, the Launch of YoPro of Boston” • Your team/staff/ambassadors as hosts of the event, welcoming and engaging with guests • Custom media campaigns with your brand highlighted (including giveaways) • Representation at local events in one or multiple cities • Leads generated from events where attendees opt in • Direct Mail and/or newsletter marketing with YoPro and it’s partners • Online marketing on YoPro Global, Passion & Purpose, OneGlobal.Community, Globetrotters, Gourmet Adventures, EscapeArtist and EYP Global (300,000+ members) • Customized experiences to participate in one or more launch week of activities • Customized packages to attend local events including accommodation and travel (global sponsors) • Personal endorsements done and completed by Ty &/or Brett &/or local VIP partners • Invitations to private VIP/Media events locally • Event tickets to one or more events for Launch Week • Prominent representation at the Annual YoPro Gala in 2016 • Inclusion in the Documentary film credits, before and after • An invitation to participate in the promotion and launch event of the Documentary
  • 19. Sponsorship Contact: CEO, YoPro Global & The Community Project: Ty Richardson. Ty@yoproglobal.org/ @Chaun19 Past Sponsors
  • 20. Sponsorship Contact: CEO, YoPro Global & The Community Project: Ty Richardson. Ty@yoproglobal.org/ @Chaun19 President & CEO, YoPro Global, Passion & Purpose & EYP Global- Dr. Ty Richardson, Email: Ty@yoproglobal.org Phone: 347-974-3970 Director of Group Marketing, YoPro Global & Passion & Purpose- Bambi Weavil Email: Bambi@exploringmypassion.com Market Consultant, Passion & Purpose: Amy O’Connell Email: Amy@midnitealliance.com Director, Community Operations, YoPro Global & EYP Global- Brett Torina Email: Brett@yoproglobal.org Support Services: YoPro Global Email: Admin@yoproglobal.org Here’s who’s on the team & Who to contact: